📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Jobber
🔹 Location: Remote in Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth at one of Canada’s fastest-growing startups
- Leading multi-channel marketing strategies to meet growth targets
- Collaborating cross-functionally to generate awareness and convert prospects
- Analyzing performance data to optimize campaigns and improve conversion rates
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve common goals.
📋 Key Responsibilities
✅ Lead the planning, execution, and optimization of multi-channel marketing strategies to drive customer acquisition and meet growth targets
✅ Develop and manage strategic plans and budgets for various marketing channels
✅ Analyze customer behavior and channel performance data to generate insights and identify opportunities for improvement
✅ Forecast and monitor key performance metrics with a strong emphasis on cost-effectiveness and return on investment
✅ Oversee multiple concurrent campaigns and optimization efforts across platforms
✅ Collaborate closely with teams across Jobber to deliver integrated, results-driven initiatives
✅ Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in business, communications, or equivalent experience
Experience: 5-10 years of experience in performance marketing, with a proven track record of managing a $10M+ performance marketing budget and being responsible for revenue targets
Required Skills:
- Hands-on experience in paid search and SEO, with an emphasis on SaaS customer acquisition
- Expertise in ad platforms such as Meta, Google Ads, and Bing Ads
- Deep Google Tag Manager knowledge
- Ability to extract and action meaningful insights from analytics platforms
- Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
- Demonstrated ability to work with cross-functional teams and communicate proactively
- Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
- Excellent communication skills with a passion for using data to tell compelling stories to senior leadership
Preferred Skills:
- Experience working at a high growth company
ASSUMPTION: Candidates with experience in a high-growth startup environment may have an advantage in this role due to the fast-paced nature of the company.
💰 Compensation & Benefits
Salary Range: The minimum annual salary for this role is $121,000, with a midpoint of $142,200, and a maximum salary of $163,600. This range is designed to show the progression from learning the ropes to truly excelling in the role.
Benefits:
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for both body and mind
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is intended to be transparent and competitive, reflecting the candidate's skills, experience, and growth potential within the role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on job tracking and customer management software for home service businesses
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of steady growth and success in the home service industry
Company Description:
- Jobber is an award-winning software for small home service businesses
- Unlike spreadsheets or pen and paper, Jobber keeps track of everything in one place and automates day-to-day operations
- Jobber is used by 300,000 home service pros to serve over 27 million properties in more than 60 countries
Company Specialties:
- Cloud Based Business Management Software
- Field Service Business Management
- Mobile Solutions
- SaaS
- CRM
- Invoicing & Billing
- Scheduling and Routing
Company Website: http://www.jobber.com
ASSUMPTION: Jobber's focus on small home service businesses provides a unique opportunity for candidates to make a significant impact on a growing industry.
📊 Role Analysis
Career Level: Senior role, reporting directly to the Head of Performance Marketing
Reporting Structure: This role reports to the Head of Performance Marketing and collaborates with multiple teams across Jobber, including Business Analytics, Sales, Lifecycle, and Product Marketing
Work Arrangement: Remote OK, with the opportunity to work from home or in one of Jobber's offices in Edmonton or Toronto
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on diverse projects and campaigns, driving growth across multiple channels
- Chance to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Jobber has offices in Edmonton and Toronto, but this role can be performed remotely from anywhere in Canada
Office Location(s): 10130 103 St NW, #300, Edmonton, Alberta, and 260 Queen St W, Toronto, Ontario
Geographic Context:
- Edmonton and Toronto are both major cities with vibrant tech industries and a strong focus on small business growth
- Both locations offer a diverse range of cultural and recreational opportunities
- The remote work option provides flexibility for candidates to work from anywhere in Canada
Work Schedule: Full-time position with a standard workweek of 40 hours, with the opportunity for flexible hours and remote work
ASSUMPTION: The remote work option provides candidates with the flexibility to balance their personal and professional lives while still collaborating effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Performance Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with performance marketing, paid search, and SEO, as well as your ability to manage a large marketing budget
- Demonstrate your understanding of Jobber's business and the home service industry by researching the company and preparing thoughtful questions
ATS Keywords: Performance Marketing, Paid Search, SEO, Marketing Budget, Customer Acquisition, Cross-Functional Collaboration, Analytics, Strategic Planning
ASSUMPTION: Jobber's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Ad platforms: Meta, Google Ads, Bing Ads
- Analytics platforms: Google Analytics, Tableau, Data Studio, Power BI, Looker
- Google Tag Manager
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze performance data, and optimize strategies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Jobber is focused on helping small home service businesses succeed
- Transparency: Jobber values open communication and collaboration across all levels of the organization
- Inclusive: Jobber fosters a diverse and inclusive work environment, welcoming people of diverse backgrounds, experiences, and perspectives
Work Style:
- Fast-paced: Jobber operates in a dynamic and fast-changing environment, requiring candidates to be adaptable and responsive
- Collaborative: Jobber values cross-functional collaboration and teamwork to drive growth and success
- Data-driven: Jobber uses data to inform decision-making and optimize strategies across all aspects of the business
Self-Assessment Questions:
- Do you have a proven track record of driving growth and meeting revenue targets in a performance marketing role?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change as needed?
- Do you have strong analytical skills and the ability to extract meaningful insights from data to inform strategic decision-making?
ASSUMPTION: Jobber's company culture values transparency, inclusivity, and collaboration, providing a supportive and engaging work environment for the right candidate.
⚠️ Potential Challenges
- Managing a large marketing budget and meeting revenue targets may require long hours and tight deadlines
- Working remotely may present challenges in maintaining productivity and work-life balance
- Collaborating with multiple teams across the organization may require strong communication and project management skills
- Keeping up with industry trends and best practices in performance marketing may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving growth at a high-growth startup, rather than an established enterprise
- Industry-specific context: The home service industry is unique, with its own set of challenges and opportunities for growth
- Career path comparison: This role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the marketing department
ASSUMPTION: This role provides a unique opportunity for candidates to drive growth at a high-growth startup in the home service industry, with significant potential for career advancement.
📝 Sample Projects
- Developing and executing a multi-channel marketing strategy to drive customer acquisition and meet growth targets
- Analyzing customer behavior data to identify opportunities for improvement and optimization
- Collaborating with cross-functional teams to deliver integrated, results-driven initiatives that enhance conversion rates and revenue growth
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Senior Performance Marketing Manager may be involved in, highlighting the role's focus on strategic planning, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Jobber support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jobber measure the success of its marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Jobber's marketing team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Jobber's business and the home service industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
