Senior Performance Marketing Manager

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Master English

🔹 Location: Tampere, Pirkanmaa, Finland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (In-office on Mondays and Wednesdays)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition growth across multiple channels, with a focus on Meta and Google Ads
• Managing and optimizing campaigns to achieve ROAS targets
• Collaborating with an in-house creative team to ensure optimal content performance
• Providing regular reports and insights to senior management on channel performance
• Staying up-to-date with industry trends and competitive landscapes

ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a strong focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Plan, set up, monitor, and optimize user acquisition campaigns hands-on in Meta, Google, and other channels

✅ Constantly optimize user acquisition towards ROAS and growth

✅ Evaluate key performance metrics, execute tests, and optimize accordingly to achieve targets

✅ Manage budgets and dynamic media planning, efficiently allocating budget to different sources based on performance

✅ Work closely with the in-house creative team to ensure optimal content and creative assets performance

✅ Provide regular reports and insights to senior management on channel performance and growth opportunities

✅ Stay on top of the most up-to-date industry trends, competitive digital landscape, user needs, and latest digital marketing products

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: BS or MS degree in business or other relevant field (e.g., statistics, economics, computer science)

Experience: 5+ years of hands-on UA experience with proven results in strategy development, campaign planning, execution, analysis, and optimization

Required Skills:

• In-depth understanding of Meta and Google ads, especially regarding conversion-based campaigns
• Passion for optimization to drive performance targets
• Self-starter who can work independently to achieve agreed-upon goals, but also knows how to work effectively as a team member
• Good communication skills in English for cooperating with both technical and creative colleagues

Preferred Skills:

• Strong skills in statistical methods (e.g., hypothesis testing)
• Experience with ASO and/or SEO

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record in driving user acquisition growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: 6000-8000 €/month (Based on experience and performance)

Benefits:

• Relocation Assistance (if applicable)
• Flexible Work Schedule
• Team Collaboration

Working Hours: Full-time, 40 hours per week, with a sliding start time (7-9) and end time (15-17). In-office on Mondays and Wednesdays.

ASSUMPTION: The salary range provided is based on industry standards for a Senior Performance Marketing Manager role in Finland.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech), specifically English language learning

Company Size: Small to Medium (83 employees)

Founded: 2022

Company Description:

• Master English is an AI-based English learning app focused on revolutionizing digital English learning
• The company aims to make learning English accessible and engaging for millions of learners worldwide
• Master English offers a dynamic and forward-thinking work environment, with a focus on team collaboration and continuous learning

Company Specialties:

• AI-based language learning
• Digital marketing and user acquisition
• Mobile app development

Company Website: https://masterenglish.com/

ASSUMPTION: Master English is a fast-growing startup with a strong focus on innovation and data-driven decision making.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (In-office on Mondays and Wednesdays, remote on other days)

Growth Opportunities:

• Potential to expand the user acquisition team and take on a leadership role
• Opportunities to work on international expansion and enter new markets
• Chance to contribute to the development of new AI-based learning features

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Tampella area

Office Location(s): Verstaankatu 1, 33100 Tampere

Geographic Context:

• Tampere is the third-largest city in Finland, with a population of around 230,000
• The city is known for its vibrant culture, beautiful nature, and strong economy
• Tampere is located approximately 170 kilometers north of Helsinki, the capital of Finland

Work Schedule: Regular working hours with a sliding start time (7-9) and end time (15-17). In-office on Mondays and Wednesdays.

ASSUMPTION: Tampere offers a high quality of life, with a strong focus on work-life balance and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the CMO and a team member
• Final interview with the CEO

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis and optimization skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your strongest UA channel and provide specific examples of campaigns you've managed
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Be prepared to discuss your approach to data-driven decision making and optimization

ATS Keywords: Performance Marketing, User Acquisition, Meta Ads, Google Ads, Campaign Planning, Budget Management, Data Analysis, Creative Collaboration, ROAS Optimization, Statistical Methods, ASO, SEO, Problem Solving, Teamwork, Communication, Self-Starter

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on performance marketing experience and data-driven decision making.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time, as the company continues to innovate and adopt new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration

Work Style:

• Data-focused and results-driven
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach data analysis and optimization in your marketing campaigns?
• Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
• How do you ensure effective communication and collaboration with both technical and creative colleagues?

ASSUMPTION: Candidates who are highly data-driven, adaptable, and collaborative are likely to be a strong fit for Master English's company culture.

⚠️ Potential Challenges

• Managing a large advertising budget with a focus on ROAS optimization
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing the need for data-driven decision making with the need for creativity and innovation
• Working effectively in a hybrid work environment, with a mix of in-office and remote team members

ASSUMPTION: The right candidate will be able to overcome these challenges by leveraging their strong performance marketing background, data analysis skills, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high level of hands-on campaign management and optimization
• Compared to other performance marketing roles, this position offers a strong focus on international expansion and AI-based learning features
• Career progression in this role could lead to a leadership position within the user acquisition team or a broader marketing role

ASSUMPTION: This role offers a unique blend of hands-on campaign management, data-driven decision making, and the opportunity to work on cutting-edge AI-based learning features.

📝 Sample Projects

• Developing and executing a comprehensive user acquisition strategy for a new market launch
• Conducting A/B tests to optimize ad creatives and improve ROAS
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects are designed to give applicants a sense of the day-to-day responsibilities and challenges they might face in this role.

❓ Key Questions to Ask During Interview

• How does Master English approach international expansion, and what role would I play in that process?
• Can you describe the team structure and how this role would fit into it?
• How does Master English support the professional development and growth of its employees?
• What are the biggest challenges facing the user acquisition team in the next 6-12 months, and how can I help address them?
• How does Master English foster a culture of innovation and continuous learning?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application and CV through this link
• Highlight your strongest UA channel and provide specific examples of campaigns you've managed
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for your interview by researching Master English and thinking about how your background and skills align with the role and company values
• Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.