📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager (ABM Digital)
🔹 Company: Fastly
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Senior Performance Marketing Manager (ABM Digital) at Fastly, you will be responsible for developing and executing strategic, data-driven account-based marketing (ABM) campaigns to drive pipeline growth and business impact. In this pivotal role, you will leverage your expertise in cross-channel digital tactics, including paid media, organic channels, and ABM platforms, to create impactful campaigns that resonate with Fastly's target accounts and accelerate the sales cycle.
ASSUMPTION: The job description indicates that this is a senior-level position within Fastly's digital marketing team, focused on delivering measurable results through integrated ABM initiatives.
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📋 Key Responsibilities
✅ Develop and execute strategic, multi-channel ABM campaigns using 6sense, driving pipeline growth through targeted account engagement and segmentation
✅ Oversee and optimize cross-channel performance marketing, including paid social, programmatic display, and search engine marketing, integrating paid, organic, and other digital strategies to maximize demand generation and conversion
✅ Employ advanced analytics to meticulously analyze campaign performance, identify key trends, and generate actionable insights
✅ Work with marketing operations partners to develop and refine reports and dashboards, ensuring accurate tracking and attribution
✅ Collaborate cross-functionally with sales, marketing, and others to align strategies and ensure seamless execution across all digital channels
✅ Manage budget allocations and provide data-backed recommendations to maximize ROI and achieve marketing influenced pipeline goals
✅ Stay ahead of digital marketing trends and innovations, identifying and recommending new opportunities to enhance ABM and overall campaign effectiveness
✅ Foster a culture of experimentation, designing and executing A/B tests and other data-driven experiments to continuously improve campaign performance
ASSUMPTION: The job description covers the key responsibilities expected of a senior-level performance marketing manager focused on ABM.
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🎯 Required Qualifications
Education: Not specified
Experience: 5-8 years of proven experience in digital marketing, consistently delivering measurable results in performance, growth, and ABM campaigns
Skills:
- Proficiency in ABM platforms, particularly 6sense or similar
- Advanced data analysis and optimization capabilities, with a deep understanding of marketing analytics and attribution models
- Strong strategic communication skills to present insights to senior leadership and collaborate effectively
- Ability to thrive in a fast-paced, sales-aligned environment with strong problem-solving skills
ASSUMPTION: The qualifications are clearly outlined in the job description and cover the expected experience, skills, and capabilities for a senior-level performance marketing role.
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💰 Compensation & Benefits
Salary Range: $155,370 to $186,444
Benefits: Comprehensive benefits package including medical, dental, and vision insurance; family planning and mental health support; 401(k) with company match; Employee Stock Purchase Program; and paid time off
Industry Comparison: The provided salary range appears to be competitive for a senior-level performance marketing role in the San Francisco Bay Area, aligning with industry standards for similar positions.
ASSUMPTION: The salary range and benefits details are provided in the job listing, indicating a well-established compensation structure for this role.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Fastly is a leading edge cloud platform provider, serving many prominent companies across various industries.
Company Size: Fastly is a small-to-medium sized company with a global reach and impact.
Company Stage: Fastly is an established, growth-stage technology company.
ASSUMPTION: The job description and company information provided suggest that Fastly is a well-known, successful technology company operating in the cloud computing/edge computing space.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Performance Marketing Manager will work closely with cross-functional teams, including sales, marketing, and marketing operations.
Team Size/Composition: Not specified, but likely part of a larger digital marketing team.
Growth Opportunities: This senior-level role offers the potential for further career advancement within Fastly's marketing organization.
ASSUMPTION: Based on the job description, this is a senior-level position with significant cross-functional collaboration and the opportunity for professional growth.
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🌍 Location & Work Environment
Office Type: Hybrid, with the expectation of being in the San Francisco office 3 days per week (Tuesdays-Thursdays).
Geographic Context: San Francisco is a major technology hub in the United States, known for its high cost of living but also as a center of innovation and talent.
Work Schedule: Core business hours on the West Coast time zone, with flexibility to accommodate global colleagues.
Regional Considerations: San Francisco's diverse, tech-focused culture and infrastructure may appeal to candidates seeking a dynamic, fast-paced work environment.
ASSUMPTION: Fastly embraces a hybrid work model, with an expectation of in-office presence for this role, which is common in the technology industry.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include phone/video screens, technical/skills assessments, and in-person or virtual interviews with the hiring team and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, data analysis capabilities, cross-channel digital marketing expertise, and ability to collaborate effectively.
Application Tips: Applicants should highlight their track record of delivering measurable results in ABM and performance marketing campaigns, as well as their familiarity with relevant tools and platforms.
ATS Keywords: Account-based marketing (ABM), performance marketing, digital marketing, data analysis, campaign optimization, cross-channel strategy, pipeline growth, 6sense
ASSUMPTION: The interview process and assessment areas are based on standard practices for senior-level marketing roles, particularly those focused on ABM and data-driven performance marketing.
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🛠️ Tools & Technologies
- 6sense (or similar ABM platforms)
- Paid media platforms (e.g., social, programmatic, search)
- Analytics and reporting tools (e.g., Google Analytics, marketing dashboards)
- A/B testing and optimization tools
ASSUMPTION: The listed tools and technologies are commonly used in senior-level performance marketing roles, especially those with a focus on ABM.
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👔 Cultural Fit Considerations
Company Values: Fastly is committed to being an inclusive and diverse workplace, where employees can bring their authentic selves to work and succeed.
Work Style: The role requires a strategic, data-driven, and collaborative approach, thriving in a fast-paced, sales-aligned environment.
Self-Assessment: Candidates should consider their ability to work cross-functionally, adapt to a dynamic work environment, and drive measurable results through data-informed decision-making.
ASSUMPTION: The company values and work style described are consistent with Fastly's culture as an innovative, growth-oriented technology company.
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⚠️ Potential Challenges
- Balancing multiple digital marketing strategies and channels while ensuring cohesive, cross-functional alignment
- Continuously optimizing campaigns and driving incremental performance improvements in a fast-paced environment
- Effectively communicating complex data insights and recommendations to senior stakeholders
ASSUMPTION: These potential challenges are common for senior-level performance marketing roles that require strategic thinking, data analysis, and cross-functional collaboration.
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📈 Similar Roles Comparison
This Senior Performance Marketing Manager (ABM Digital) role is similar to other senior-level digital marketing or demand generation positions with a focus on account-based marketing and data-driven campaign optimization. Key differences may include the specific emphasis on ABM platforms and strategies, as well as the level of cross-functional collaboration required to align marketing and sales efforts.
ASSUMPTION: The responsibilities and qualifications of this role are consistent with industry standards for senior-level performance marketing positions, with a particular emphasis on ABM.
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📝 Sample Projects
- Develop and execute a comprehensive, multi-channel ABM campaign using 6sense to target and engage Fastly's key account personas
- Analyze campaign performance data to identify opportunities for optimization, then implement and test new strategies to improve lead generation and conversion rates
- Collaborate with the sales team to align on target accounts, messaging, and campaign activities, ensuring seamless execution and handoffs
- Recommend new digital marketing channels or tactics to enhance Fastly's ABM efforts and overall demand generation
- Design and implement A/B tests to continuously iterate and improve the performance of paid media, content, and other digital assets
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Senior Performance Marketing Manager (ABM Digital) would be expected to undertake, based on the responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. Can you provide more details on the current state of Fastly's ABM program and the key goals or challenges you're looking to address with this role?
2. How does the performance marketing team collaborate with other marketing and sales functions to ensure alignment and maximize impact?
3. What are the primary KPIs or metrics that you use to measure the success of your digital marketing campaigns and ABM initiatives?
4. Can you share an example of a recent campaign or project where you leveraged data and experimentation to drive meaningful improvements in performance?
5. How does Fastly's culture and work environment support the professional development and growth of its marketing team members?
6. What are the biggest opportunities or areas of focus for the performance marketing team over the next 12-18 months?
ASSUMPTION: These questions are designed to help the candidate better understand the role, team dynamics, key priorities, and Fastly's culture, as well as demonstrate their strategic thinking and interest in the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Senior Performance Marketing Manager (ABM Digital) opportunity at Fastly effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the necessary qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience in digital marketing, ABM, and data-driven campaign optimization.
3. Research Fastly's business, products, and industry positioning to demonstrate their understanding of the company and the role.
4. Prepare thoughtful questions to ask during the interview that show their strategic thinking and interest in the position.
5. Be ready to speak to specific examples of their achievements in driving measurable results through performance marketing and ABM initiatives.
6. Review the company's website and social media presence to understand Fastly's culture and values, and consider how they would fit into the organization.
7. Monitor the job posting closely, as it may close early due to the volume of applicants, and be prepared to submit a complete application quickly.
By following these steps, applicants can position themselves as strong candidates for this senior-level performance marketing role at Fastly.
