🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: San Diego, CA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across various Google Ads campaigns.
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of data analysis, strategic planning, and cross-functional collaboration to optimize campaign performance and drive business growth.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: Given the remote nature of this role, strong communication and time management skills are crucial for success.
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the San Diego area. Final compensation will be determined based on Launch Potato’s Levels Framework and the candidate's qualifications.
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, specializing in connecting advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2014, with a history of growth and expansion in the digital advertising industry.
Company Description:
Company Specialties:
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence offer unique opportunities for collaboration and learning.
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and collaborate closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexible scheduling to accommodate different time zones and work preferences.
Growth Opportunities:
ASSUMPTION: Given the remote nature of this role, strong communication and time management skills are crucial for success.
Office Type: Remote, with no physical office requirement
Office Location(s): San Diego, CA (remote)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work preferences
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Launch Potato's company culture values autonomy, collaboration, and a strong focus on performance and results.
ASSUMPTION: These challenges require strong time management, communication, and problem-solving skills to overcome successfully.
ASSUMPTION: This role offers a unique blend of technical expertise, strategic planning, and cross-functional collaboration, setting it apart from similar positions in the industry.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth potential.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.