📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Barranquilla, Colombia (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating closely with business leads, account managers, and the yield team to identify trends and provide performance updates
- Becoming the internal subject matter expert on Google Ads strategy, owning full campaign life cycles
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and initiative to drive campaign performance and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish may be beneficial for working with local teams and understanding regional market trends.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience in the digital marketing field)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence may offer unique opportunities for cultural exchange and learning.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote work with flexible hours
Growth Opportunities:
- Potential to take on additional responsibilities and lead a team as the company grows
- Opportunities to work on diverse campaigns across various verticals and channels
- Chance to collaborate with cross-functional teams and contribute to company-wide initiatives
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's headquarters in Delray Beach, Florida)
Office Location(s): Delray Beach, Florida
Geographic Context:
- Barranquilla, Colombia, is the largest city on the Caribbean coast of Colombia
- The city is known for its vibrant culture, historic architecture, and beautiful beaches
- Barranquilla has a tropical savanna climate, with hot and humid weather year-round
Work Schedule: Full-time, with flexible hours and the option to work from the company's headquarters in Delray Beach, Florida
ASSUMPTION: Working remotely from Barranquilla, Colombia, may offer a unique cultural experience and opportunities to connect with local teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the Head of Paid Media and a member of the leadership team
Key Assessment Areas:
- Technical expertise in Google Ads campaign management
- Analytical problem-solving skills
- Communication and collaboration skills
- Growth mindset and adaptability
Application Tips:
- Highlight your experience with Google Ads campaign management and optimization
- Include specific examples of how you've driven campaign performance and growth in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability, Reporting, Creative Experimentation
ASSUMPTION: Launch Potato's application process may involve assessments of both technical skills and cultural fit, as the company values a diverse and inclusive team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with additional tools and technologies may be beneficial, but the core requirements are proficiency in Google Ads and relevant data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- Test-and-learn approach to campaign optimization
- Highly visible performance-driven culture
- Strong emphasis on collaboration and cross-functional teamwork
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example from a previous role?
- Describe your experience working in a fast-paced, dynamic environment and how you've adapted to shifting priorities.
- How do you balance innovation and creativity with a strong focus on performance and results?
ASSUMPTION: Launch Potato values a diverse and inclusive team, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Working remotely and balancing the need for autonomy with effective collaboration and communication
- Adapting to a fast-paced, dynamic environment with ever-evolving business priorities
- Managing multiple campaigns and shifting priorities within tight deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a growth mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on Google Ads campaign management and optimization
- This role requires a high degree of independence and initiative, with a strong emphasis on driving campaign performance and growth
- Career progression may involve taking on additional responsibilities and leading a team as the company grows
ASSUMPTION: This role offers unique opportunities for growth and development within the paid media space, with a focus on Google Ads campaign management and optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new campaign launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for this role, with a focus on Google Ads campaign management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how it's managed within the team?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the paid media team currently, and how can this role contribute to addressing them?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with Google Ads campaign management and optimization
- Prepare examples of how you've driven campaign performance and growth in previous roles
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
