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Senior Performance Marketing Manager, Google

Launch Potato
Full-time
Remote
Worldwide
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Performance Marketing Manager, Google

πŸ”Ή Company: Launch Potato

πŸ”Ή Location: Barranquilla, Colombia (remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving the growth and profitability of Launch Potato's paid media portfolio
  • Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
  • Collaborating closely with business leads, account managers, and the yield team to identify trends and provide performance updates
  • Becoming the internal subject matter expert on Google Ads strategy, owning full campaign life cycles

ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.

πŸ“‹ Key Responsibilities

βœ… Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

βœ… Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

βœ… Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

βœ… Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

βœ… Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

βœ… Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and initiative to drive campaign performance and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
  • Ability to write compelling ad copy and partner on creative asset development
  • Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

  • Experience with Performance Max campaigns
  • Fluency in Spanish

ASSUMPTION: Fluency in Spanish may be beneficial for working with local teams and understanding regional market trends.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience in the digital marketing field)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off and flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

  • Launch Potato is a digital media company with a portfolio of brands and technologies
  • As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
  • The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

  • Digital marketing
  • Mobile marketing
  • Direct marketing
  • Community building
  • Performance marketing
  • Online advertising
  • Customer acquisition
  • Lead generation
  • Social media marketing
  • Technology
  • Software development
  • Email marketing
  • Affiliate marketing
  • Startup
  • Digital brands
  • Digital advertising
  • Digital publishing
  • Paid search

Company Website: launchpotato.com

ASSUMPTION: Launch Potato's diverse team and international presence may offer unique opportunities for cultural exchange and learning.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Paid Media

Work Arrangement: Remote work with flexible hours

Growth Opportunities:

  • Potential to take on additional responsibilities and lead a team as the company grows
  • Opportunities to work on diverse campaigns across various verticals and channels
  • Chance to collaborate with cross-functional teams and contribute to company-wide initiatives

ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Delray Beach, Florida)

Office Location(s): Delray Beach, Florida

Geographic Context:

  • Barranquilla, Colombia, is the largest city on the Caribbean coast of Colombia
  • The city is known for its vibrant culture, historic architecture, and beautiful beaches
  • Barranquilla has a tropical savanna climate, with hot and humid weather year-round

Work Schedule: Full-time, with flexible hours and the option to work from the company's headquarters in Delray Beach, Florida

ASSUMPTION: Working remotely from Barranquilla, Colombia, may offer a unique cultural experience and opportunities to connect with local teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • Technical interview with the Head of Paid Media
  • Final interview with the Head of Paid Media and a member of the leadership team

Key Assessment Areas:

  • Technical expertise in Google Ads campaign management
  • Analytical problem-solving skills
  • Communication and collaboration skills
  • Growth mindset and adaptability

Application Tips:

  • Highlight your experience with Google Ads campaign management and optimization
  • Include specific examples of how you've driven campaign performance and growth in previous roles
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability, Reporting, Creative Experimentation

ASSUMPTION: Launch Potato's application process may involve assessments of both technical skills and cultural fit, as the company values a diverse and inclusive team.

πŸ› οΈ Tools & Technologies

  • Google Ads platform
  • Looker or Tableau for data analysis
  • Microsoft Excel
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with additional tools and technologies may be beneficial, but the core requirements are proficiency in Google Ads and relevant data analysis tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Innovation and creativity
  • Diversity, equity, and inclusion

Work Style:

  • Fast-paced and dynamic environment
  • Test-and-learn approach to campaign optimization
  • Highly visible performance-driven culture
  • Strong emphasis on collaboration and cross-functional teamwork

Self-Assessment Questions:

  • How do you approach data-driven decision making, and can you provide an example from a previous role?
  • Describe your experience working in a fast-paced, dynamic environment and how you've adapted to shifting priorities.
  • How do you balance innovation and creativity with a strong focus on performance and results?

ASSUMPTION: Launch Potato values a diverse and inclusive team, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing large-scale budgets and meeting ROAS and revenue KPIs independently
  • Working remotely and balancing the need for autonomy with effective collaboration and communication
  • Adapting to a fast-paced, dynamic environment with ever-evolving business priorities
  • Managing multiple campaigns and shifting priorities within tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a growth mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on Google Ads campaign management and optimization
  • This role requires a high degree of independence and initiative, with a strong emphasis on driving campaign performance and growth
  • Career progression may involve taking on additional responsibilities and leading a team as the company grows

ASSUMPTION: This role offers unique opportunities for growth and development within the paid media space, with a focus on Google Ads campaign management and optimization.

πŸ“ Sample Projects

  • Developing and executing a comprehensive Google Ads strategy for a new campaign launch
  • Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
  • Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for this role, with a focus on Google Ads campaign management and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign lifecycle and how it's managed within the team?
  • How does the company support the professional development and growth of its employees?
  • What are the most significant challenges facing the paid media team currently, and how can this role contribute to addressing them?
  • How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences with Google Ads campaign management and optimization
  • Prepare examples of how you've driven campaign performance and growth in previous roles
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.