📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: American Fork, UT (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through Google Ads campaigns.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a high degree of data analysis and optimization, with a strong focus on driving performance and growth through Google Ads campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in Google Ads campaign management, with a proven track record of driving performance and growth.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a high-growth company focused on driving performance and growth through digital marketing and advertising channels.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote (100%), with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse campaigns across multiple verticals
- Chance to gain experience in a fast-paced, high-growth environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career as the company continues to expand.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): American Fork, UT (remote)
Geographic Context:
- American Fork is a city located in Utah County, Utah, United States
- The city is part of the Provo-Orem metropolitan area, which has a population of over 600,000 people
- The area offers a high quality of life, with access to outdoor recreation, cultural attractions, and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours and a remote work arrangement
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere, with a focus on results and performance rather than hours worked.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study to evaluate Google Ads campaign management skills
- Final interview with the Head of Paid Media and/or other senior team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements
- Tailor your resume and cover letter to emphasize your skills and experience in Google Ads campaign management
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing campaign optimization exercises
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on Google Ads campaign management skills and experience.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau (or equivalent data visualization tools)
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in the Google Ads platform and relevant data visualization tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Test-and-learn environment
- Highly visible performance-driven environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable operating with a high degree of autonomy and taking full ownership of campaign performance?
- Do you have a growth mindset and a strong desire to continuously improve and learn?
ASSUMPTION: Launch Potato values candidates who are highly motivated, results-driven, and comfortable operating in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently can be challenging and stressful at times
- Keeping up with the latest trends and best practices in Google Ads campaign management may require ongoing learning and development
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance
- Navigating a fast-paced, high-growth environment may require strong adaptability and resilience
ASSUMPTION: While this role offers significant growth and development opportunities, it also presents unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but may have a greater focus on Google Ads campaign management and optimization
- Compared to other roles in the industry, this position may offer a higher degree of autonomy and responsibility for campaign performance
- Career progression in this role may involve taking on more leadership responsibilities as the company continues to grow
ASSUMPTION: While this role shares similarities with other Senior Performance Marketing Manager positions, it also has unique aspects that set it apart and offer candidates the opportunity to grow and develop in a high-growth environment.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth and optimization opportunities for a mature Google Ads campaign
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to encounter in this role, with a focus on Google Ads campaign management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure for a successful campaign in this role?
- How does the team collaborate and communicate to ensure campaign performance and success?
- What are the most important KPIs for this role, and how are they tracked and reported?
- How does the company support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the team and the company in the coming months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Google Ads campaign management experience and skills
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing campaign optimization exercises
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
