(Senior) Performance Marketing Manager (m/f/x) remote

📌 Core Information

🔹 Job Title: (Senior) Performance Marketing Manager (m/f/x) remote

🔹 Company: sevDesk GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Remote (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with occasional office days)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEA and Paid Social campaigns end-to-end
• Optimizing campaigns for maximum ROI and conversion rates
• Collaborating with cross-functional teams to ensure campaign effectiveness
• Exploring AI tools to maximize performance and innovation
• Driving the engine behind sevDesk's growth and customer acquisition

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Design, run, and analyze SEA and Paid Social campaigns end-to-end, from concept to conversion

✅ Continuously A/B test ads, landing pages, and creatives to improve conversion rates and user journeys

✅ Independently plan, allocate, and prioritize performance marketing budgets based on ROI and business impact

✅ Collaborate closely with brand, conversion, and product teams to ensure every campaign hits the mark with the target audience

✅ Explore and apply AI tools for creative generation, predictive targeting, bidding optimization, and more

✅ Build campaigns that truly connect with the target audience at every stage of the customer journey

ASSUMPTION: This role requires a strong focus on data analysis and a passion for continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on performance marketing experience, especially in SEA and Social Ads (ideally in SaaS or software)

Required Skills:

• Expertise with tools like Google Ads, Microsoft Advertising, Meta Business Manager, and more
• A passion for AI and automation
• A results-driven mindset with strong data analysis skills
• Strong communication skills – fluent in German (native level) and English (C1)

Preferred Skills:

• Experience with AI-driven marketing tools and platforms
• Knowledge of the accounting software industry

ASSUMPTION: This role requires a high level of proficiency in relevant marketing tools and a strong understanding of data analysis and optimization strategies.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior performance marketing role in Germany)

Benefits:

• Company pension
• 30 vacation days, 3 additional days for social engagement, plus 30 Workation days
• Bike leasing
• Monthly voucher of choice (Amazon, IKEA, Car Sharing, etc.)
• Amazon book flat
• Corporate discounts

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a senior performance marketing role in Germany, with a focus on experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically cloud accounting software for self-employed individuals and small businesses

Company Size: 201-500 employees (according to LinkedIn)

Founded: 2013

Company Description:

• sevDesk aims to automate accounting and free self-employed individuals and small businesses from administrative tasks
• Focuses on providing an intuitive, user-friendly cloud accounting software
• Emphasizes flexibility, trust, and self-organization in its team culture

Company Specialties:

• Cloud accounting software
• Automation of administrative tasks
• User-friendly design and intuitive user experience

Company Website: https://www.sevdesk.de/

ASSUMPTION: sevDesk is a growing company with a strong focus on innovation and continuous improvement, offering a dynamic work environment for its employees.

📊 Role Analysis

Career Level: Senior-level role with significant autonomy and impact on the company's growth and customer acquisition strategy

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including brand, conversion, and product teams

Work Arrangement: Hybrid remote work arrangement, with occasional office days in Berlin

Growth Opportunities:

• Potential for permanent position after an initial 18-month contract
• Opportunities to shape the performance marketing strategy and drive sevDesk's growth
• Chance to work with cutting-edge AI tools and technologies

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid remote work arrangement, with occasional office days in Berlin

Office Location(s): Ritterstraße 12, 10969 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the central district of Mitte, close to public transportation and various amenities
• Germany offers a high quality of life, with strong social benefits and a robust economy

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and the opportunity for Workation days

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, fostering trust and strong teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis and optimization skills
• Communication and collaboration skills
• Cultural fit and alignment with sevDesk's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of sevDesk's mission and values
• Prepare examples of successful performance marketing campaigns and their results
• Research sevDesk's products and competition to show your enthusiasm and preparation

ATS Keywords: Performance Marketing, SEA, Paid Social, Google Ads, Microsoft Advertising, Meta Business Manager, AI, Automation, Data Analysis, KPI Management, German, English

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with sevDesk's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Meta Business Manager
• AI-driven marketing tools and platforms (e.g., Albert, Acquisio, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Flexibility and trust in employees
• Focus on automation and continuous improvement
• Strong customer focus and user-centric design

Work Style:

• Results-driven and data-focused
• Collaborative and cross-functional
• Innovative and open to new ideas and technologies

Self-Assessment Questions:

• How do you stay organized and manage your time when working remotely?
• Can you provide an example of a time when you used data to optimize a marketing campaign?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: sevDesk values employees who are self-motivated, data-driven, and collaborative, with a strong focus on innovation and continuous improvement.

⚠️ Potential Challenges

• Managing a significant budget and ensuring maximum ROI for performance marketing campaigns
• Keeping up with the latest AI tools and technologies in the fast-paced marketing industry
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Adapting to a dynamic and growing company with a strong focus on innovation

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong technical skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, with a strong emphasis on ROI and business impact
• In the accounting software industry, this role requires a deep understanding of the target audience and their specific needs and pain points
• Compared to other performance marketing roles, this position offers significant autonomy and the opportunity to shape the company's growth and customer acquisition strategy

ASSUMPTION: This role is unique in its focus on data-driven decision making and continuous optimization, with a strong emphasis on ROI and business impact.

📝 Sample Projects

• Developing and executing a successful SEA campaign to drive customer acquisition for sevDesk's accounting software
• Optimizing a Paid Social campaign to improve conversion rates and reduce cost per acquisition
• Implementing an AI-driven bidding strategy to maximize ROI and minimize wasteful spending

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop, execute, and optimize performance marketing campaigns with a focus on data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current performance marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product and brand?
• What are the biggest challenges facing the performance marketing team, and how can this role help address them?
• How does sevDesk support the professional development and growth of its employees?
• What is the company's long-term vision for its performance marketing efforts, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and its long-term goals, as well as their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare examples of successful performance marketing campaigns and their results
• Research sevDesk's products and competition to show your enthusiasm and preparation
• Follow up with the hiring manager, Saskia Schwartz, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.