Senior Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and managing performance campaigns across various channels
• Optimizing performance across all channels and marketplaces
• Developing channel strategies and working with external agencies
• Managing a significant monthly budget
• Collaborating with a diverse team to drive growth

ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong analytical skills to optimize performance across multiple channels.

📋 Key Responsibilities

✅ Plan and steer performance campaigns on Meta and Google platforms

✅ Optimize performance across all channels and marketplaces

✅ Develop channel strategies and make data-driven decisions

✅ Manage a 6-figure monthly budget

✅ Collaborate with external agencies and internal teams

ASSUMPTION: The role may require occasional weekend work or being available outside of standard business hours to monitor and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in performance marketing, with a focus on Meta and Google platforms

Required Skills:

• Proven experience in performance marketing, with a strong focus on Meta and Google platforms
• D2C experience, ideally with regulatory products
• Excellent analytical skills and a data-driven mindset
• Strong communication and collaboration skills
• Fluency in German and English

Preferred Skills:

• Experience with other marketing channels (e.g., Paid Social, SEA, Native)
• Knowledge of marketplaces and e-commerce platforms

ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software (e.g., Google Analytics, Facebook Ads Manager) is likely expected.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates)

Benefits:

• Attractive salary package
• Flexible, remote working arrangement
• 33 vacation days plus 3 additional free days
• Room for professional and personal development
• Corporate benefits

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Germany. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH specializes in recruiting for E-Commerce and FBA companies, focusing on finding A-Players for their clients.

Company Size: Small (2-10 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact.

Founded: 2019, with a focus on supporting E-Commerce and Growth Companies in their hiring needs.

Company Description:

• Start To Finish Consulting GmbH is a recruiting boutique that supports E-Commerce and Growth Companies in finding the right talent for their teams.
• The company has worked with over 100 satisfied clients, including Snocks, Seller X, Mellow Noir, Pets Deli, and many more.
• They focus on placing candidates in key positions, such as marketing, e-commerce, and business roles.

Company Specialties:

• Recruiting and headhunting for E-Commerce and FBA companies
• Active sourcing and employer branding
• Supporting clients in building their in-house recruiting capabilities

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH focuses on providing personalized and high-quality recruiting services to its clients, with a strong emphasis on finding the best fit for each role.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the company expands.

Reporting Structure: This role reports directly to the hiring manager and works closely with cross-functional teams, including marketing, e-commerce, and business departments.

Work Arrangement: Remote OK, with the flexibility to work from anywhere in Germany.

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities or move into a management role.
• The company encourages professional development and may provide opportunities for training and growth.

ASSUMPTION: The growth opportunities in this role will depend on the company's expansion and the candidate's performance and interests.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from anywhere in Germany.

Office Location(s): Not applicable (remote work)

Geographic Context:

• Germany has a strong e-commerce market, with numerous opportunities for growth and innovation.
• The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in the country.
• The company's focus on E-Commerce and FBA companies means that the role may involve working with international clients and teams.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The work schedule may vary depending on the candidate's needs and the company's requirements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes.

ATS Keywords: Performance Marketing, Meta, Google, D2C, Funnel Optimization, Creatives, Conversion, Analytical Skills, Proactive Work, German Language, English Language

ASSUMPTION: The application process may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Focus on finding A-Players for E-Commerce and FBA companies
• Personalized and high-quality recruiting services
• Strong communication and collaboration skills

Work Style:

• Remote work with flexible hours
• Data-driven and analytical mindset
• Proactive and autonomous work approach

Self-Assessment Questions:

• Do you have a proven track record in performance marketing, with a strong focus on Meta and Google platforms?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess strong analytical skills and a data-driven mindset?

ASSUMPTION: The company values a strong work ethic, a data-driven approach, and the ability to work effectively in a remote environment.

⚠️ Potential Challenges

• The role may require occasional weekend work or being available outside of standard business hours to monitor and optimize campaigns.
• The company's focus on E-Commerce and FBA companies means that the role may involve working with international clients and teams, which can present unique challenges and time zone differences.
• The remote work arrangement may require strong self-motivation and time management skills.

ASSUMPTION: The potential challenges in this role will depend on the candidate's skills, experience, and preferences.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, but with a focus on E-Commerce and FBA companies and a remote work arrangement.
• The company's focus on finding A-Players for its clients means that the role may involve working with high-performing teams and a strong company culture.
• The role offers the opportunity to work with a diverse range of clients and industries, providing a unique learning experience.

ASSUMPTION: The comparison with similar roles will depend on the candidate's experience and the specific requirements of the role.

📝 Sample Projects

• Developing and executing a performance marketing campaign for an E-Commerce client, with a focus on optimizing conversion rates and reducing cost per acquisition.
• Analyzing market trends and competitor activity to inform channel strategy and improve campaign performance.
• Collaborating with cross-functional teams to launch a new product or service, with a focus on driving customer acquisition and revenue growth.

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the company's clients in the current market, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support its employees in working remotely and maintaining a healthy work-life balance?

ASSUMPTION: The key questions to ask during the interview will depend on the candidate's interests and the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for the interview by researching the company and its clients, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.