Senior Performance Marketing Manager (m/w/d) - German speaking | Berlin

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/w/d) - German speaking | Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site/Hybrid (up to 2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a holistic performance marketing strategy across Google Ads, Meta Ads, and programmatic platforms.
• Launching and scaling new customer acquisition channels while continuously testing and evaluating emerging platforms for growth opportunities.
• Aligning campaigns with key business objectives to reduce CAC, increase ROAS, and scale high-quality customer acquisition.
• Setting up, managing, and optimizing paid search, paid social, and display campaigns across the funnel.
• Leading end-to-end ownership of landing pages in close collaboration with CRO & Design.
• Driving experimentation through continuous testing of ad copy, creatives, audience targeting, and on-site journeys.
• Conducting in-depth audience and market research to improve targeting precision and unlock new acquisition opportunities.
• Tracking and analyzing campaign performance using relevant metrics and translating insights into clear next steps.
• Delivering transparent, actionable reporting to stakeholders, including the leadership team.
• Collaborating closely with CRO and Product teams to refine user journeys and conversion touchpoints.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in performance marketing and be comfortable managing substantial monthly ad budgets.

📋 Key Responsibilities

✅ Developing and leading a performance marketing strategy across various platforms.

✅ Launching and scaling new customer acquisition channels while continuously testing and evaluating emerging platforms.

✅ Aligning campaigns with key business objectives to reduce CAC, increase ROAS, and scale high-quality customer acquisition.

✅ Setting up, managing, and optimizing paid search, paid social, and display campaigns across the funnel.

✅ Owning the technical infrastructure of the performance stack, including GA4, GTM, conversion tracking, and attribution models.

✅ Leading end-to-end ownership of landing pages in close collaboration with CRO & Design.

✅ Driving experimentation through continuous testing of ad copy, creatives, audience targeting, and on-site journeys.

✅ Conducting in-depth audience and market research to improve targeting precision and unlock new acquisition opportunities.

✅ Tracking and analyzing campaign performance using relevant metrics and translating insights into clear next steps.

✅ Delivering transparent, actionable reporting to stakeholders, including the leadership team.

✅ Collaborating closely with CRO and Product teams to refine user journeys and conversion touchpoints.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of hands-on experience in performance marketing, managing campaigns across platforms like Google Ads, Meta Ads, and programmatic channels.

Required Skills:

• Proven experience managing and optimizing substantial monthly ad budgets, ensuring ROI and scalability.
• Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies.
• Proficient in analyzing campaign performance metrics (e.g., CPA, ROAS, CAC) and translating insights into actionable strategies.
• Expertise in using Google Ads, Meta Ads Manager, and other relevant platforms.
• Native-level German (C2) and fluent English (C1+) skills.

Preferred Skills:

• Experience with GA4 and GTM.
• Knowledge of SQL or other data analysis tools.
• Familiarity with A/B testing and conversion rate optimization (CRO) strategies.

ASSUMPTION: While the preferred skills are not required, they would be beneficial for success in this role and may be considered during the hiring process.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance).

Benefits:

• Urban Sports Club membership for fitness.
• Family & Friends coupon for the Patronus watch.
• 26 days of vacation, increasing by 2 days annually, up to a maximum of 30 days per year.
• Annual Learning & Development Budget.
• Clearly structured career framework for professional development.
• 360-degree feedback sessions (2x per year) for professional and personal development.
• Attractive fixed salary with commission.
• Exclusive corporate benefits with great offers.
• Discounts at restaurants near the office.
• Free choice of hardware (MacBook or Lenovo).

Working Hours: Full-time (40 hours per week) with up to 2 days per week working remotely from home.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior performance marketing role in Berlin. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech - Patronus is a modern healthtech start-up from Berlin focused on improving the everyday lives of elderly people around the world, making it safer and more independent.

Company Size: Small (2-10 employees) - As a small company, Patronus offers a dynamic and agile work environment where employees have the opportunity to make a significant impact.

Founded: 2021 - Patronus was founded in 2021 with a strong vision to improve the lives of elderly people through innovative technology.

Company Description:

• Patronus is more than just a provider of smart emergency watches; they are true visionaries.
• Their revolutionary Patronus watch enables users to call for help easily and immediately, anytime and anywhere.
• Patronus aims to develop numerous other groundbreaking products to improve the lives of older people, their relatives, and their caregivers.

Company Specialties:

• Smart emergency watches.
• Healthtech solutions for elderly care.
• Innovative use of technology to improve lives.

Company Website: http://patronus-group.com

ASSUMPTION: Patronus is a growing start-up with a strong focus on innovation and improving the lives of elderly people. They value employees who are passionate, driven, and eager to make a difference in the world.

📊 Role Analysis

Career Level: Senior - This role is suitable for experienced performance marketing professionals looking to take the next step in their career and lead a team or function.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the founders and work closely with the CRO, Product, and Tech teams.

Work Arrangement: Hybrid - Employees can work up to 2 days per week remotely from home, with the rest of the time spent in the office.

Growth Opportunities:

• As a growing start-up, Patronus offers ample opportunities for professional growth and development.
• Employees can expect to take on new challenges and responsibilities as the company expands.
• There may be opportunities to lead a team or function in the future, depending on the company's growth and the individual's performance.

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Modern office located centrally in Friedrichshain, Berlin.

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE (headquarters); Berlin, Germany (office).

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene.
• The office is located in the Friedrichshain district, known for its nightlife, street art, and diverse food scene.
• Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous cultural attractions.

Work Schedule: Full-time (40 hours per week) with up to 2 days per week working remotely from home.

ASSUMPTION: The work environment at Patronus is dynamic, collaborative, and focused on driving results. Employees can expect to work in a fast-paced, agile setting with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the founders to discuss the role, responsibilities, and company vision.
• Case study or assignment to evaluate the candidate's problem-solving skills and strategic thinking.
• Final interview with the founders to discuss the candidate's fit for the role and the company's growth plans.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Analytical skills and data-driven decision-making.
• Communication and collaboration skills, particularly with cross-functional teams.
• Cultural fit and alignment with Patronus' mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to performance marketing, including your strategies for reducing CAC, increasing ROAS, and scaling high-quality customer acquisition.
• Demonstrate your proficiency in German and English by providing examples of your communication skills in both languages.

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Programmatic Channels, Customer Acquisition, Campaign Management, Conversion Tracking, A/B Testing, PPC, Paid Social, Display Advertising, Remarketing Strategies, German Language, English Language

ASSUMPTION: The application process at Patronus is designed to assess the candidate's skills, experience, and cultural fit for the role and the company. The ideal candidate will be proactive, strategic, and eager to make a significant impact in the healthtech industry.

🛠️ Tools & Technologies

• Google Ads.
• Meta Ads Manager.
• Programmatic platforms (e.g., DV360, The Trade Desk).
• GA4.
• GTM.
• Conversion tracking tools (e.g., Google Tag Manager, Facebook Pixel).
• A/B testing tools (e.g., Optimizely, Google Optimize).
• Data analysis tools (e.g., Excel, Google Sheets, SQL).

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be comfortable learning and adapting to new tools and technologies as they arise.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered - Patronus prioritizes the needs and well-being of its users above all else.
• Pioneering - Patronus is committed to driving innovation and pushing the boundaries of what's possible in the healthtech industry.
• Medical excellence - Patronus strives to deliver the highest quality products and services, backed by rigorous research and evidence-based practices.

Work Style:

• Collaborative - Patronus values teamwork and encourages employees to work together to achieve common goals.
• Agile - Patronus operates in a fast-paced, dynamic environment and expects employees to be adaptable and responsive to change.
• Innovative - Patronus fosters a culture of creativity and encourages employees to think outside the box and challenge the status quo.

Self-Assessment Questions:

• Do you align with Patronus' patient-centered values, and how have you demonstrated this in your previous roles?
• How comfortable are you working in a fast-paced, agile environment, and can you provide examples of your ability to adapt to change?
• How do you approach continuous learning and professional development, and what steps have you taken to improve your skills and knowledge in the past?

ASSUMPTION: The cultural fit considerations listed above are essential for success at Patronus. The ideal candidate will be passionate about the company's mission, values, and work style, and be eager to contribute to its growth and success.

⚠️ Potential Challenges

• The role may require occasional work on weekends or outside of regular business hours to manage campaigns and ensure optimal performance.
• The fast-paced, dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
• The role may require travel to attend industry events, conferences, or meet with clients and partners.
• The role may involve working with sensitive user data, requiring a strong commitment to privacy and security best practices.

ASSUMPTION: The potential challenges listed above are inherent to the role and may vary depending on business needs and the individual's performance. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as they arise.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making.
• The role is unique in its focus on the healthtech industry and improving the lives of elderly people through innovative technology.
• Career progression in this role may differ from more traditional marketing paths, with opportunities for growth and development in the healthtech industry.

ASSUMPTION: The comparison points listed above are intended to provide context for the role and help candidates understand the unique aspects of working at Patronus. The ideal candidate will be excited about the opportunity to make a significant impact in the healthtech industry and contribute to the company's growth and success.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to launch a new product line, resulting in a 30% increase in sales within the first six months.
• Optimizing a paid search campaign to reduce CAC by 20% while maintaining or improving ROAS, leading to a 15% increase in overall revenue.
• Conducting in-depth audience research to identify new acquisition opportunities, resulting in the launch of a successful new channel that contributed to a 25% increase in overall customer acquisition.

ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and challenges the ideal candidate may face in this role. The actual projects and tasks may vary depending on business needs and the individual's performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for growth and expansion in the next 3-5 years, and how this role fits into that plan?
• How does the company support the professional development and growth of its employees, particularly in the marketing function?
• Can you provide examples of how the company has successfully launched and scaled new products or services in the past, and what role did performance marketing play in that process?
• How does the company approach collaboration and communication with cross-functional teams, particularly with the CRO and Product teams?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated over time?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the opportunities for growth and development. The ideal candidate will be proactive, inquisitive, and eager to learn more about the company and its mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your performance marketing strategies and approaches.
• Prepare for your interviews by researching Patronus' mission, values, and work style, and be ready to discuss your alignment with the company's culture and vision.
• If selected, be prepared to complete a case study or assignment to evaluate your problem-solving skills and strategic thinking.
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.