Senior Performance Marketing Manager (m/w/d) - Google Ads & Growth Marketing (Hybrid)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/w/d) - Google Ads & Growth Marketing (Hybrid)

🔹 Company: ServiceHero GmbH & Co.KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (2 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Operational and strategic management of Google Ads account (€7M annual budget)
• Channel management and expansion (Microsoft Ads, Meta Ads, etc.)
• Local performance marketing with focus on regional keywords
• Landing page optimization and A/B testing in Webflow
• Data analysis and reporting with Google Analytics and other tools
• Collaboration on team projects (SEO, PR, events) and driving new marketing initiatives

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Operate and strategically develop Google Ads campaigns, with a focus on clear KPIs and continuous improvement

✅ Manage and grow Microsoft Ads account, and evaluate additional channels for expansion

✅ Create and optimize local campaigns with regional keywords (e.g., "Kammerjäger Berlin")

✅ Implement conversion optimizations in Webflow and collaborate with design and content teams to develop high-performing landing pages

✅ Regularly analyze performance data and create reports, deriving concrete action points

✅ Contribute to cross-functional projects and independently drive new marketing ideas and projects

ASSUMPTION: This role involves a mix of routine tasks and project-based work, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in performance marketing, with a focus on Google Ads and budgets in the six to seven-figure range

Required Skills:

• Proven expertise in Google Ads and Google Analytics
• Strong analytical skills and data-driven mindset
• Familiarity with Webflow or similar tools for landing page optimization
• Excellent communication and collaboration skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Microsoft Ads and Meta Ads
• Knowledge of SEO best practices
• Familiarity with event management

ASSUMPTION: Candidates should have a strong foundation in performance marketing and be open to learning new tools and channels as needed.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (2 days/week in-office)
• 30 days of paid vacation
• Competitive salary with professional development budget
• High impact in a fast-growing startup with short decision-making processes
• Modern office in Berlin with state-of-the-art equipment
• Equal opportunities and inclusive work environment

Working Hours: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The salary range is estimated based on market research for similar roles in Berlin, taking into account the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services. ServiceHero focuses on connecting customers with reliable professionals for home emergencies, with a strong presence in pest control services.

Company Size: Small (11-50 employees). This size allows for a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2021. ServiceHero is a young, fast-growing startup with ambitious goals, backed by WISAG, one of Germany's largest providers of facility services.

Company Description:

• Transparent and customer-oriented approach
• Diverse team of marketing professionals, software experts, and experienced startup entrepreneurs
• Strong focus on innovation, collaboration, and continuous learning

Company Specialties:

• Notfall-Haushaltsservices (emergency household services)
• Schädlingsbekämpfung (pest control)
• Rohrreinigung und Reparatur (drain cleaning and repair)
• Kanalreinigung und Wartung (sewer cleaning and maintenance)
• Zuverlässige Dienstleister (reliable service providers)
• Schnelle Reaktionszeiten (fast response times)
• Transparente Preise (transparent pricing)
• Qualitätssicherung (quality assurance)
• Zertifizierte Fachkräfte (certified professionals)
• Unterstützung für Hausverwaltungen (support for property management)
• Lösungen für Hotels und Gastgewerbe (solutions for hotels and hospitality industry)
• Maßgeschneiderte Serviceverträge (customized service contracts)
• Lokalisierte Services in ganz Deutschland (localized services nationwide)

Company Website: service-hero.com

ASSUMPTION: ServiceHero's focus on transparency and customer orientation translates into a collaborative and inclusive work environment, with a strong emphasis on innovation and continuous learning.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Team Lead Marketing, Sophie.

Work Arrangement: Hybrid (2 days/week in-office). This arrangement offers flexibility and a good work-life balance.

Growth Opportunities:

• Expansion of channel management responsibilities
• Leadership and mentoring opportunities as the team grows
• Potential to take on additional responsibilities as the company expands its service offerings

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to shape the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office in Berlin

Office Location(s): Boxhagener Straße 119, 10245 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene
• Excellent public transportation and bike infrastructure
• Numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The office location in Berlin offers a dynamic and stimulating work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Sophie
• On-site or virtual interview with the marketing team
• Case study or assignment, depending on the role
• Final interview with the company founders

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare examples of successful marketing campaigns and their impact on KPIs
• Demonstrate your understanding of the company and its mission

ATS Keywords: Google Ads, Performance Marketing, Microsoft Ads, Meta Ads, Webflow, Google Analytics, KPI optimization, local marketing, landing page optimization, data analysis, team collaboration, SEO, PR, events

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a strong emphasis on performance marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Microsoft Ads
• Meta Ads
• Webflow
• Excel/Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Move Forward – Proactive and solution-oriented
• Grow Constantly – Continuous learning and personal development
• Honor Genuinely – Respectful interaction with team members and partners
• Share Openly – Transparent communication across all levels

Work Style:

• Collaborative and data-driven
• Agile and adaptable to change
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you align with ServiceHero's values, particularly 'Move Forward' and 'Grow Constantly'?
• Are you comfortable working in a hybrid environment, with 2 days/week in the office?
• Do you thrive in a dynamic, fast-paced startup environment?

ASSUMPTION: ServiceHero's values and work style emphasize collaboration, continuous learning, and a proactive approach to problem-solving, with a strong focus on innovation and improvement.

⚠️ Potential Challenges

• Managing a large Google Ads budget (€7M) requires strong analytical skills and strategic thinking
• Expanding channel management responsibilities may involve learning new platforms and tools
• Working in a fast-growing startup can be demanding and may require flexibility and adaptability
• Berlin's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: These challenges are inherent to the role and the company's fast-paced growth, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on Google Ads and growth marketing, with a significant budget and strategic responsibilities
• Industry-specific context: The facilities services industry is competitive and fast-paced, with a strong emphasis on customer satisfaction and operational efficiency
• Career path comparison: This role offers significant growth potential, with opportunities to advance to leadership or management positions as the company expands

ASSUMPTION: This role is unique in its focus on Google Ads and growth marketing, with a significant budget and strategic responsibilities, and offers substantial growth opportunities.

📝 Sample Projects

• Developing and optimizing a Google Ads campaign for a new service offering, with a focus on local keywords and targeting
• Expanding the company's presence on Microsoft Ads and Meta Ads, with a focus on maximizing ROI and minimizing CPA
• Collaborating with the design and content teams to create and optimize high-performing landing pages in Webflow

ASSUMPTION: These sample projects reflect the role's key responsibilities and provide insight into the day-to-day tasks and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the company in the next 6-12 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the company's growth strategy, team dynamics, and commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare examples of successful marketing campaigns and their impact on KPIs
• Demonstrate your understanding of the company and its mission
• Follow up with the hiring manager, Sophie, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.