Senior Performance Marketing Manager (m/w/d) / Schwerpunkt Google Ads

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/w/d) / Schwerpunkt Google Ads

🔹 Company: AS Talentbridge

🔹 Location: Saarbrücken, Saarland, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Independently managing and optimizing Google Ads accounts
• Developing and steering performance campaigns for key markets
• Structuring and adapting underaccounts for various countries
• Identifying and targeting new customer segments
• Analyzing KPIs and deriving measures to improve efficiency
• Staying up-to-date with trends and new tools in the SEA sector
• Collaborating with creative and content teams to optimize campaigns
• Optionally supporting the development of additional paid channels

ASSUMPTION: This role requires a high level of autonomy and expertise in Google Ads management. The ideal candidate will have a strong analytical mindset and a passion for online commerce and digital trends.

📋 Key Responsibilities

✅ Account Management: Independently manage and optimize Google Ads accounts, with a focus on maximizing performance and return on ad spend (ROAS).

✅ Campaign Development: Develop, implement, and optimize performance campaigns for key markets, ensuring they align with overall marketing strategies and business objectives.

✅ Account Structuring: Structure, expand, and adapt underaccounts for various countries, ensuring a well-organized and efficient account structure that supports campaign performance.

✅ Customer Segmentation: Identify and target new customer segments, utilizing tracking events to refine advertising effectiveness and reach untapped markets.

✅ Performance Analysis: Continuously analyze KPIs and derive data-driven measures to improve campaign efficiency and overall account performance.

✅ Trend Analysis: Stay informed about trends, new tools, and technologies in the SEA sector, and integrate relevant findings into campaign strategies to maintain a competitive edge.

✅ Cross-Functional Collaboration: Work closely with creative and content teams to optimize campaigns, ensuring consistent messaging and branding across all touchpoints.

✅ Channel Expansion (Optional): Support the development of additional paid channels, such as social media advertising, to diversify marketing efforts and reach new audiences.

ASSUMPTION: This role requires a high degree of self-motivation and initiative, as well as strong communication and collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, business, or a related field is preferred, but relevant experience may be considered in lieu of formal education.

Experience: Proven experience (2-5 years) in managing Google Ads accounts, ideally within the e-commerce sector.

Required Skills:

• Proven expertise in Google Ads management and optimization
• Strong analytical and structured working methods
• High affinity for online commerce, digital trends, and new technologies
• Fluency in German and English; proficiency in French is a plus
• Familiarity with Google Analytics and common SEA tools

Preferred Skills:

• Experience with additional paid advertising channels (e.g., social media advertising)
• Knowledge of programming languages (e.g., SQL, Python) for data analysis
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates with a strong background in Google Ads management and a passion for online commerce are likely to succeed in this role. Familiarity with additional paid advertising channels and data analysis tools can provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Germany, the estimated salary range for this position is €50,000 - €70,000 per year, plus performance-based bonuses.

Benefits:

• Modern work environment
• Full-time position with future prospects
• Flexible hybrid working hours
• Young and international team
• Discounted membership at a modern and exclusive gym
• Attractive salary and performance-based bonuses
• Employee discounts on the entire range
• Joint leisure activities and customer events domestically and abroad
• Attractive training opportunities

Working Hours: Full-time (40 hours per week) with flexible hybrid working hours.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. The benefits package is designed to attract and retain top talent in the competitive German job market.

📌 Applicant Insights

🔍 Company Context

Industry: AS Talentbridge operates in the recruitment and HR consulting sector, focusing on the DACH region (Germany, Austria, and Switzerland). The company specializes in providing personalized support to both clients and candidates, with a strong emphasis on innovation and progress.

Company Size: As a mid-sized company, AS Talentbridge offers a dynamic and collaborative work environment, where employees have the opportunity to make a significant impact on the organization's success.

Founded: AS Talentbridge was founded in 2012, bringing over a decade of experience in the recruitment and HR consulting industry.

Company Description:

• AS Talentbridge is committed to driving progress and innovation in the recruitment sector
• The company focuses on providing personalized support to both clients and candidates, with a strong emphasis on quality and customer satisfaction
• AS Talentbridge is dedicated to helping both companies and job seekers grow and succeed in their respective fields

Company Specialties:

• Personalized recruitment and HR consulting services
• Expertise in various industries and sectors
• Focus on the DACH region (Germany, Austria, and Switzerland)

Company Website: as-talentbridge.de

ASSUMPTION: AS Talentbridge's focus on innovation and personalized support sets it apart in the competitive recruitment and HR consulting industry. The company's commitment to helping both clients and candidates succeed is a key factor in its success.

📊 Role Analysis

Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in Google Ads management, seeking to advance their careers in a dynamic and collaborative work environment.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including creative, content, and sales teams.

Work Arrangement: This role offers flexible hybrid working hours, allowing employees to balance their personal and professional lives more effectively.

Growth Opportunities:

• Progression to a leadership or management role within the marketing department
• Expansion of responsibilities to include additional paid advertising channels
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers strong growth potential for motivated and talented marketing professionals seeking to advance their careers in a dynamic and innovative work environment.

🌍 Location & Work Environment

Office Type: AS Talentbridge's office in Saarbrücken, Germany, offers a modern and collaborative work environment, designed to foster creativity and productivity.

Office Location(s): Saarbrücken, Germany

Geographic Context:

• Saarbrücken is located in the southwest of Germany, near the border with France
• The city offers a high quality of life, with a rich cultural scene, historic architecture, and numerous parks and green spaces
• Saarbrücken is well-connected by public transportation and has a international airport, making it an attractive location for both local and international employees

Work Schedule: Full-time (40 hours per week) with flexible hybrid working hours, allowing employees to balance their personal and professional lives more effectively.

ASSUMPTION: The modern and collaborative work environment at AS Talentbridge's Saarbrücken office is designed to support the success of its employees and foster a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AS Talentbridge careers portal
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess Google Ads skills and knowledge
• Final interview with the Head of Marketing to discuss cultural fit and career aspirations

Key Assessment Areas:

• Google Ads expertise and campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with AS Talentbridge's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your Google Ads campaign management experience and successes
• Demonstrate your analytical and problem-solving skills through relevant examples and case studies
• Show enthusiasm for online commerce, digital trends, and new technologies

ATS Keywords: Google Ads, Performance Marketing, E-Commerce, SEA, Campaign Management, KPI Analysis, Trend Identification, Collaboration, Cross-Functional Teams

ASSUMPTION: The application process at AS Talentbridge is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals. Successful candidates will demonstrate a strong passion for online commerce and digital trends, as well as excellent communication and collaboration skills.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Common SEA tools (e.g., Google Ads Editor, Google Tag Manager)
• Marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
• Programming languages (e.g., SQL, Python) for data analysis

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates with experience using additional relevant tools and technologies may have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation: AS Talentbridge is committed to driving progress and innovation in the recruitment sector
• Personalization: The company focuses on providing personalized support to both clients and candidates
• Quality: AS Talentbridge is dedicated to delivering high-quality services and customer satisfaction

Work Style:

• Collaborative: AS Talentbridge fosters a dynamic and collaborative work environment, where employees work closely together to achieve shared goals
• Adaptable: The company values employees who are flexible and adaptable, able to thrive in a changing and evolving work environment
• Passionate: AS Talentbridge seeks employees who are passionate about online commerce, digital trends, and new technologies

Self-Assessment Questions:

• Do you share AS Talentbridge's commitment to driving progress and innovation in the recruitment sector?
• Are you comfortable working in a dynamic and collaborative work environment, where you will be expected to contribute to the success of various teams?
• Do you have a strong passion for online commerce, digital trends, and new technologies, and are you eager to apply your expertise to drive marketing success?

ASSUMPTION: Candidates who align with AS Talentbridge's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple Google Ads accounts and campaigns simultaneously may require strong organizational skills and attention to detail
• Keeping up with the latest trends and developments in the SEA sector may require continuous learning and adaptation
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills
• Working in a hybrid environment may present unique challenges and require employees to be self-motivated and disciplined

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong analytical and problem-solving skills, as well as their ability to work effectively in a collaborative and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other Senior Performance Marketing Manager positions, but may offer more focus on Google Ads management and optimization
• Compared to other marketing roles, this position requires a higher level of technical expertise in Google Ads and a strong analytical mindset
• Career progression in this role may involve expanding responsibilities to include additional paid advertising channels or moving into a leadership or management position

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to other marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive Google Ads strategy for a new e-commerce client, including keyword research, ad creation, and landing page optimization
• Analyzing the performance of existing Google Ads campaigns and deriving data-driven measures to improve efficiency and reduce costs
• Identifying and targeting new customer segments through the use of tracking events and other data-driven techniques

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that candidates can expect to encounter in this role. Successful candidates will be able to apply their skills and expertise to similar projects and challenges.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure for our key markets, and how it may vary across different product portfolios?
• How does the marketing team collaborate with other departments, such as sales and content, to ensure consistent messaging and branding across all touchpoints?
• What are the most important KPIs for measuring the success of our Google Ads campaigns, and how are they tracked and analyzed?
• How does AS Talentbridge support the professional development and growth of its employees, particularly within the marketing department?
• What are the most significant trends and developments in the SEA sector, and how does AS Talentbridge plan to capitalize on them in the coming years?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the broader marketing landscape. Successful candidates will ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AS Talentbridge careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your Google Ads knowledge and practicing campaign management exercises
• Research AS Talentbridge and the recruitment industry to demonstrate your enthusiasm and understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.