📌 Core Information
🔹 Job Title: Senior Performance Marketing Operations Manager
🔹 Company: Crexi
🔹 Location: Playa Vista, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel optimization strategies
- Improving paid media performance across Google, Meta, LinkedIn, and programmatic platforms
- Optimizing lifecycle marketing campaigns to enhance engagement and activation
- Collaborating cross-functionally to drive growth and improve user experiences
ASSUMPTION: This role requires a strong background in B2B growth marketing, performance optimization, or lifecycle marketing. Candidates should be comfortable working with data and tools such as Google Ads, Meta Ads Manager, Iterable/Hubspot, Salesforce, and Census/Segment.
📋 Key Responsibilities
✅ Design and execute a cohesive testing and optimization roadmap across paid media and lifecycle programs
✅ Optimize ad-to-landing page performance and post-conversion touchpoints to drive activation and retention
✅ Lead initiatives to reduce CAC and improve LTV:CAC across key segments
✅ Partner with Paid Media leads to enhance campaign structure, targeting, bidding strategies, and creative testing
✅ Work with Lifecycle/CRM team to improve onboarding, lead nurturing, and retention workflows via email, push, and in-app
✅ Build and manage dashboards that track the full user journey across paid and owned channels
✅ Establish statistical rigor across A/B and multivariate tests; ensure test outcomes are documented and insights are shared cross-functionally
✅ Partner with RevOps and Sales to understand lead quality and feedback loops to inform optimization strategies
ASSUMPTION: This role involves a high degree of collaboration with various teams. Strong communication and project management skills are essential to succeed in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in B2B growth marketing, performance optimization, or lifecycle marketing roles
Required Skills:
- Proven track record driving measurable improvements in conversion rates, cost-per-lead, and lead-to-revenue outcomes
- Analytical fluency with experience building testing roadmaps and synthesizing insights into actionable recommendations
- Mastery of tools such as Google Ads, Meta Ads Manager, Iterable/Hubspot, Salesforce, and Census/Segment
- Strong foundation in digital advertising and lifecycle/CRM marketing across multiple stages of the user journey
Preferred Skills:
- Experience in commercial real estate, proptech, or a two-sided marketplace model
- SQL knowledge or experience querying large datasets for growth experimentation
- Experience with B2B segmentation models and buyer journeys (broker, buyer, tenant, developer personas)
- Familiarity with LTV modeling, cohort analysis, or churn forecasting
ASSUMPTION: Candidates with experience in the commercial real estate industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $116,000 - $157,000 per year (based on location in Playa Vista, CA)
Benefits:
- Limitless snacks
- Collaborative culture and numerous team activities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Playa Vista, CA area. Actual compensation may vary based on factors such as experience and education.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on commercial real estate technology
Company Size: 201-500 employees, providing a dynamic work environment with ample opportunities for growth and collaboration
Founded: 2015, with a mission to transform commercial real estate with advanced, integrative technology and data analytics
Company Description:
- Crexi is a robust marketplace and technology platform containing easy-to-use workflow management tools and customizable data analytics designed to streamline the commercial real estate process from listing to closing
- The company offers a wide range of services, including online real estate marketing and sales platforms, technology, SaaS, and software as a service
- Crexi caters to various commercial real estate sectors, such as retail, multifamily, office, restaurant, hospitality, and more
Company Specialties:
- Online Real Estate Marketing and Sales Platforms
- Technology and SaaS
- Commercial Real Estate
- Insights and Research
Company Website: www.crexi.com
ASSUMPTION: Crexi's focus on technology and data analytics makes it an attractive option for candidates interested in working at the intersection of real estate and tech.
📊 Role Analysis
Career Level: Senior-level position, reporting directly to the Head of Marketing or a similar role
Reporting Structure: This role may oversee junior marketing operations team members or analysts
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a director or VP-level role within the marketing department
- Opportunities to expand responsibilities based on company growth and success
- Chance to work on high-impact projects that drive business growth and improve user experiences
ASSUMPTION: This role offers significant growth potential for the right candidate, as Crexi continues to expand its offerings and user base.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity
Office Location(s): 5510 Lincoln Blvd, Suite 400, Los Angeles, CA 90094
Geographic Context:
- Playa Vista is a vibrant neighborhood in Los Angeles, known for its tech industry and outdoor lifestyle
- The office is conveniently located near numerous amenities, including restaurants, shops, and parks
- The area offers easy access to public transportation and major highways
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The Playa Vista location provides a dynamic and engaging work environment, with ample opportunities for networking and collaboration with other tech professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth interview with the marketing team, focusing on technical skills and cultural fit
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Technical skills and experience in performance marketing and lifecycle optimization
- Problem-solving abilities and data-driven decision-making
- Collaboration and communication skills, both written and verbal
- Cultural fit and alignment with Crexi's values and mission
Application Tips:
- Highlight your experience with full-funnel optimization and cross-channel marketing campaigns
- Include specific examples of how you've improved conversion rates and reduced CAC in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare questions that demonstrate your interest in the company and the position
ATS Keywords: Performance Marketing, Lifecycle Marketing, Full-Funnel Optimization, Paid Media, A/B Testing, CRM, Google Ads, Meta Ads, Salesforce, Segment
ASSUMPTION: Crexi uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Iterable/Hubspot
- Salesforce
- Census/Segment
- SQL (preferred)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Crexi values creativity and continuous improvement
- Collaboration: The company fosters a culture of teamwork and open communication
- Integrity: Crexi is committed to ethical and transparent business practices
Work Style:
- Crexi values a data-driven approach to decision-making
- The company encourages experimentation and calculated risk-taking
- Crexi fosters a dynamic and fast-paced work environment
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing user behavior to inform marketing strategies?
- Are you comfortable working collaboratively with various teams to drive growth and improve user experiences?
- Do you possess strong communication skills and the ability to clearly articulate complex ideas to both technical and non-technical stakeholders?
ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and who share Crexi's values will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with large datasets and complex analytics tools
- Collaborating effectively with various teams, including Paid Media, Lifecycle/CRM, Analytics, Web, and Product Marketing
- Adapting to a rapidly growing and evolving startup environment
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Marketing Manager or Senior Performance Marketing Manager in other tech or SaaS companies
- However, Crexi's focus on commercial real estate technology sets it apart from other companies in the industry
- Career progression in this role may involve moving into a director or VP-level position within the marketing department
ASSUMPTION: Candidates with experience in similar roles at other tech or SaaS companies may find this role appealing, but should be prepared to adapt to Crexi's unique focus on commercial real estate technology.
📝 Sample Projects
- Developing and executing a comprehensive testing roadmap to improve conversion rates across paid media and lifecycle marketing channels
- Optimizing ad-to-landing page performance and post-conversion touchpoints to drive activation and retention for key user segments
- Partnering with Paid Media and Lifecycle/CRM teams to improve campaign performance and reduce CAC across key segments
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Performance Marketing Operations Manager at Crexi might work on, but the specific projects may vary based on the company's priorities and growth goals.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Crexi's marketing funnel, and where you see opportunities for improvement?
- How does Crexi's marketing team collaborate with other departments, such as Sales and Product, to drive growth and improve user experiences?
- What are the biggest challenges facing Crexi's marketing efforts in the next 6-12 months, and how does this role address those challenges?
- How does Crexi support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Crexi's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interviews by researching Crexi's company culture and marketing strategy
- Follow up with the hiring team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
