Senior Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist

🔹 Company: FloQast

🔹 Location: United States (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B paid media strategies across various platforms
• Optimizing campaigns for profitability and lead acquisition
• Collaborating with cross-functional teams to enhance performance
• Conducting market research and competitor analysis

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and collaboration with various teams to drive successful marketing campaigns.

📋 Key Responsibilities

✅ Execute and develop B2B paid media strategy for always-on and program-focused marketing campaigns

✅ Optimize Paid Search & Display campaigns through rigorous testing, maximizing channels, ad campaigns, and ad types that drive the best results

✅ Oversee and manage media campaigns across key platforms, ensuring ad campaigns are optimized for profitability based on internal performance data insights

✅ Manage end-to-end paid advertising campaigns, including keyword research, campaign setup, ad copywriting & editing, bid & budget management, and performance analysis

✅ Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to scale presence

✅ Maintain focus on promoting existing core products that drive Sales Qualified Opportunities and Pipeline, while also building awareness for any new products / GTMs

✅ Create automated reports in tools like Google Sheets and Google Slides for always-on & one-off campaign initiatives

✅ Collaborate with the brand team to develop compelling ad creatives and copy, continuously optimizing ad performance based on key metrics, A/B testing results, and internal profitability data

✅ Work with the Marketing Operations team to prepare detailed reports on campaign performance, using this internal data to inform and refine future paid media & media buying strategies and investment decisions

✅ Partner with the Sr. Demand Generation Marketing Manager to prepare & present monthly & quarterly business performance updates, identifying trends and recommendations for moving forward

ASSUMPTION: This role requires a strong understanding of B2B paid media strategies, data analysis, and collaboration with various teams to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 4+ years of B2B Paid Media marketing experience. Hands-on experience with Google Ads and Microsoft Ads is a must.

Required Skills:

• In-depth knowledge of digital advertising strategies, keyword research, audience targeting, and performance metrics
• Experience with budgeting and financial management
• Prior experience with building paid search ad accounts from scratch + optimizing / maintaining already existing ad accounts built by someone else
• Demonstrated success in utilizing internal data to inform investment decisions
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills
• Detail-oriented, proactive, and results-driven with excellent communication skills
• Ability to thrive in a fast-paced environment and adapt to changing market conditions
• Team player with a positive attitude and strong work ethic
• An eagerness to pull reporting regularly & refine presentation skills
• Knowledge of & experience with Hubspot and Salesforce is required

Preferred Skills:

• Experience with any other digital advertising platforms, such as Demandbase Ads (or 6sense Ads), YouTube Ads, LinkedIn Ads, Meta Ads, and Reddit Ads
• Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is preferred but not required
• Knowledge of the accounting industry is preferred but not required

ASSUMPTION: Candidates should have a strong background in B2B paid media marketing, with a focus on Google Ads and Microsoft Ads. Familiarity with the accounting industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $72,000 - $108,000 per year. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program.

Benefits:

• Medical
• Dental
• Vision
• Family Forming benefits
• Life & Disability Insurance
• Unlimited Vacation
• Employee Stock Program

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for a Senior Performance Marketing Specialist role with the required experience level. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: FloQast operates in the Software Development industry, specifically focusing on accounting transformation software. The market is competitive, with a strong emphasis on innovation and customer satisfaction.

Company Size: FloQast is a mid-sized company with 501-1,000 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth.

Founded: FloQast was founded in 2013, with a mission to deliver accounting transformation, created by accountants for accountants.

Company Description:

• FloQast is an Accounting Transformation Platform that enables organizations to automate various accounting operations
• Trusted by over 3,000 global accounting teams, including prominent clients like Twilio, Los Angeles Lakers, Zoom, and Snowflake
• FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities

Company Specialties:

• Accounting
• SaaS
• Internet
• Closing Software
• Reconciliations
• Financial Statement Close Process
• Close Management Software
• and Compliance Management

Company Website: http://www.floqast.com

ASSUMPTION: FloQast is a well-established company in the accounting software industry, with a strong focus on innovation and customer satisfaction. Their mid-sized structure allows for a more agile work environment and the opportunity to make a significant impact on the company's growth.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in B2B paid media marketing.

Reporting Structure: The Senior Performance Marketing Specialist will report directly to the Sr. Demand Generation Marketing Manager and collaborate with various cross-functional teams, including the brand team and marketing operations.

Work Arrangement: This role is remote-friendly, with the option to work remotely full-time or hybrid.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company expands
• Opportunity to gain experience in a fast-paced, growing startup environment
• Chance to work with a diverse range of clients and industries, expanding professional skillset

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the broader organization. The company's mid-sized structure and fast-paced environment provide ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: FloQast has multiple office locations across the United States and internationally, with a remote-friendly work environment.

Office Location(s): Sherman Oaks, California; Dublin, Ohio; New York, NY; London, UK; Sydney, AU

Geographic Context:

• The United States offers a diverse range of business environments, with varying time zones and cultural nuances
• Remote work allows for flexibility and the opportunity to work from various locations
• The company's international presence provides exposure to global business practices and markets

Work Schedule: The work schedule is flexible, with a focus on results and performance rather than strict hours.

ASSUMPTION: The remote-friendly work environment at FloQast offers a high degree of flexibility and the opportunity to work from various locations. The company's international presence provides exposure to global business practices and markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Sr. Demand Generation Marketing Manager

Key Assessment Areas:

• Strategic thinking and analytical skills
• Collaboration and communication skills
• Technical proficiency in paid media marketing
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in B2B paid media marketing
• Tailor resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions, focusing on problem-solving and decision-making skills
• Research FloQast's products, clients, and industry to demonstrate a strong understanding of the company and its market

ATS Keywords: B2B Paid Media, Google Ads, Microsoft Ads, Campaign Optimization, Keyword Research, Ad Copywriting, Performance Analysis, Market Research, Competitor Analysis, Collaboration, Data Analysis, Budget Management, Salesforce, Hubspot, A/B Testing

ASSUMPTION: The interview process at FloQast is designed to assess the candidate's strategic thinking, technical proficiency, and cultural fit. Applicants should focus on demonstrating their relevant experience and skills throughout the application and interview process.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Demandbase Ads (or 6sense Ads)
• YouTube Ads
• LinkedIn Ads
• Meta Ads
• Reddit Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Hubspot
• Salesforce

ASSUMPTION: The tools and technologies listed are commonly used in B2B paid media marketing. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountant-driven: We understand the needs of our customers because we are accountants at heart
• Customer-centric: Our customers' success is our top priority
• Innovative: We continuously seek new ways to improve our products and services
• Collaborative: We work together to achieve our goals and support each other's growth
• Accountable: We take responsibility for our actions and their outcomes

Work Style:

• Data-driven: Decisions are made based on data and analytics
• Results-oriented: Focus on achieving measurable outcomes
• Agile: Ability to adapt to changing market conditions and priorities
• Collaborative: Strong emphasis on teamwork and cross-functional collaboration

Self-Assessment Questions:

• Do I have a strong understanding of B2B paid media marketing strategies and tactics?
• Am I comfortable working with data and analytics to inform decision-making?
• Can I thrive in a fast-paced, collaborative environment and adapt to changing priorities?
• Do I share FloQast's core values and commitment to customer success?

ASSUMPTION: Cultural fit is essential for success at FloQast. Applicants should assess their alignment with the company's values and work style to ensure a strong fit.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong prioritization and time management skills
• Working with a diverse range of clients and industries may present unique challenges and require adaptability
• Keeping up with industry trends and market changes may require continuous learning and professional development
• Collaborating with cross-functional teams may require strong communication and interpersonal skills

ASSUMPTION: The Senior Performance Marketing Specialist role at FloQast presents several challenges, including managing multiple campaigns, working with diverse clients, and keeping up with industry trends. Strong prioritization, adaptability, and communication skills are essential for success in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B paid media marketing and optimization for profitability
• Industry-specific context: The accounting software industry is competitive, with a strong emphasis on innovation and customer satisfaction
• Career path comparison: This role offers significant growth opportunities, both within the marketing department and across the broader organization

ASSUMPTION: The Senior Performance Marketing Specialist role at FloQast is unique in its focus on B2B paid media marketing and optimization for profitability. The accounting software industry's competitive nature and emphasis on innovation provide a challenging and rewarding work environment.

📝 Sample Projects

• Developing and executing a paid media strategy for a new product launch, driving leads and revenue while maintaining profitability
• Optimizing an existing paid search campaign to improve click-through rate and conversion rate, resulting in a 20% increase in leads generated
• Conducting a market research study to identify new opportunities for paid media advertising, expanding the company's reach and driving growth

ASSUMPTION: These sample projects illustrate the strategic thinking, analytical skills, and collaboration required for success in the Senior Performance Marketing Specialist role at FloQast.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does FloQast support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: Asking these questions during the interview process will provide valuable insights into the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on problem-solving and decision-making skills
• Research FloQast's products, clients, and industry to demonstrate a strong understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.