Senior Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist

🔹 Company: Nagwa

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Senior Level (3-6 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing multichannel campaigns to drive customer acquisition, engagement, and revenue growth
• Collaborating with various teams to ensure effective campaign execution and identify improvement opportunities
• Exploiting the full range of digital marketing approaches to achieve business objectives
• Working with data analysts to optimize campaign efficiency and explore data-driven approaches

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Manage ad network accounts, making daily adjustments

✅ Report on conversion metrics across our multichannel campaigns

✅ Plan media buying campaigns, including daily budgets and expected results

✅ Specify important tracking events and work with the technical team to validate their accuracy

✅ Collaborate with the content team to ensure the right balance of formats and messaging for digital campaigns

✅ Identify opportunities for improvement in systems, processes, practices, cost reduction, and productivity

✅ Work with data analysts to optimize campaign efficiency while scaling

✅ Collaborate with senior management to understand and shape the long-term approach to digital marketing

✅ Investigate and implement automation techniques, particularly in Google ads

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills to effectively manage and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3 to 6 years of digital marketing experience, with a focus on running multichannel campaigns in Egypt

Required Skills:

• Proven experience in digital marketing, with a strong focus on performance marketing
• Excellent analytical skills and a data-driven mindset
• Experience running multichannel campaigns in Egypt
• Experience with app campaigns and multi-touch attribution
• Strong communication and collaboration skills

Preferred Skills:

• Experience with marketing mix modeling
• Familiarity with automation techniques in Google ads
• Bilingual or multilingual skills (Arabic and English)

ASSUMPTION: Candidates with experience in the Egyptian market and a strong understanding of local consumer behavior will be at an advantage.

💰 Compensation & Benefits

Salary Range: EGP 250,000 - 350,000 per annum (based on experience and market standards for senior marketing roles in Egypt)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market standards for senior marketing roles in Egypt. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Nagwa operates in the competitive e-Learning Providers industry, focusing on digital educational services and products for students of all ages

Company Size: Nagwa is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment

Founded: Nagwa was founded in 2015, with a mission to educate the world and a vision to be a leader in digital education and an innovator at the intersection of education, technology, and design

Company Description:

• Nagwa offers online digital educational services and products for students, teachers, and parents worldwide
• The company believes in making high-quality educational materials accessible to all, regardless of location or language
• Nagwa's platform provides a personalized learning experience, with a focus on interactive content and gamification

Company Specialties:

• E-Learning
• Education
• Edtech

Company Website: https://www.nagwa.com/

ASSUMPTION: Nagwa's focus on accessibility and personalization sets it apart in the competitive e-Learning market.

📊 Role Analysis

Career Level: Senior-level role, with opportunities for growth and leadership within the marketing team

Reporting Structure: The Senior Performance Marketing Specialist will report directly to the Marketing Director and work closely with various teams, including content, technical, and data analytics

Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand responsibilities and contribute to strategic decision-making
• Possibility to grow into a marketing management or leadership role

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on Nagwa's marketing efforts.

🌍 Location & Work Environment

Office Type: Nagwa's headquarters is located in Windsor, UK, with a regional office in Cairo, Egypt

Office Location(s): Part First Floor - York House, 41 Sheet Street, Windsor, SL4 1DD, GB (headquarters); Cairo, Egypt (regional office)

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a vibrant culture and a growing e-Learning market
• The city offers a mix of modern amenities and historic attractions, providing a unique work-life balance
• Nagwa's regional office in Cairo allows for closer collaboration with local partners and customers

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The Cairo office provides a dynamic and multicultural work environment, with opportunities to engage with local partners and customers.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Nagwa's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Egyptian market and local consumer behavior
• Showcase your ability to manage and optimize multichannel campaigns using data-driven insights

ATS Keywords: Digital Marketing, Performance Marketing, Multichannel Campaigns, Media Buying, Conversion Metrics, App Campaigns, Multi-Touch Attribution, Data-Driven Decision Making, Google Ads, Automation Techniques

ASSUMPTION: Nagwa's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the team and the company's mission.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• App Annie
• Mixpanel
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies listed are subject to change based on Nagwa's evolving needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and inclusive
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you optimized a campaign using data-driven insights?
• How do you approach working collaboratively with cross-functional teams?

ASSUMPTION: Nagwa values candidates who align with their mission, values, and work style, and who can demonstrate a strong cultural fit.

⚠️ Potential Challenges

• Managing and optimizing campaigns in a competitive and rapidly evolving market
• Balancing strategic thinking with hands-on execution
• Working with large datasets and complex analytics tools
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong analytical skills, a data-driven mindset, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other Senior Performance Marketing Specialist roles, this position offers a unique opportunity to work in the growing e-Learning market and make a significant impact on a mid-sized company
• This role requires a strong understanding of the Egyptian market and local consumer behavior, setting it apart from similar roles in other regions
• Career progression opportunities may vary depending on the company's growth and the candidate's performance

ASSUMPTION: While this role shares similarities with other Senior Performance Marketing Specialist positions, its unique context and growth potential set it apart.

📝 Sample Projects

• Optimizing a multichannel campaign to improve conversion rates by 20% within three months
• Developing and implementing a marketing mix modeling approach to optimize campaign spending
• Collaborating with the content team to create engaging and effective ad creatives for various platforms

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Performance Marketing Specialist may work on, but the actual projects will depend on Nagwa's evolving needs and priorities.

❓ Key Questions to Ask During Interview

• How does Nagwa approach data-driven decision making in its marketing efforts?
• Can you describe the team structure and dynamics within the marketing department?
• How does Nagwa support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at Nagwa?
• How does Nagwa balance innovation and adaptability with a focus on customer needs and market trends?

ASSUMPTION: These questions are designed to help candidates better understand Nagwa's approach to marketing, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Nagwa's mission, values, and approach to digital marketing
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.