📌 Core Information
🔹 Job Title: Senior Performance Marketing Specialist
🔹 Company: PsiBufet
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Hybrid (2-3 days in the office)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Independently planning and managing digital campaigns in Google Ads and Paid Social for the Polish and Czech markets.
- Monitoring and optimizing campaigns based on data analysis and reporting results.
- Collaborating with creative and analytics teams to improve campaign performance.
- Working with a budget of up to PLN 100,000 per month.
ASSUMPTION: The role requires a high level of independence and self-organization, as well as strong analytical and creative skills.
📋 Key Responsibilities
✅ Plan and manage digital campaigns in Google Ads and Paid Social for the Polish and Czech markets.
✅ Monitor and optimize campaigns based on data analysis and reporting results.
✅ Collaborate with creative and analytics teams to improve campaign performance.
✅ Work with a budget of up to PLN 100,000 per month.
✅ Stay up-to-date with digital marketing trends and algorithm changes.
ASSUMPTION: The role may require occasional overtime to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 2-3 years of experience in performance marketing, with a focus on PPC campaigns (Google Ads, Meta Ads).
Required Skills:
- Excellent analytical skills and data-driven mindset.
- Proven experience in campaign optimization, A/B testing, and data analysis.
- Fluency in English (B2-C1 level).
- Proficiency in Google Analytics, Google Tag Manager, Amplitude, Looker, Tableau, and Notion.
- Strong creative skills and ability to translate ideas into clear briefs.
Preferred Skills:
- Experience with other marketing channels, such as Mailing, Display, or Affiliate platforms.
- Basic knowledge of SEO principles.
ASSUMPTION: The role requires a high level of proficiency in Excel and familiarity with other marketing tools.
💰 Compensation & Benefits
Salary Range: PLN 14,000 - 16,000 gross per month (UoP or B2B + VAT). The salary range is based on industry standards for mid-senior level marketing roles in Warsaw.
Benefits:
- Equity participation (ESOP) program.
- Medical care (Medicover).
- Sports card (Multisport).
- Pet-friendly workplace (bring your dog to work).
- Training budget for personal development.
- Discounts on PsiBufet pet food (100%).
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility to work from home 2-3 days per week.
ASSUMPTION: The salary range is inclusive of bonuses and other forms of compensation, such as the ESOP program.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically pet food and accessories.
Company Size: Medium (51-200 employees). PsiBufet is a growing company with a dynamic and innovative work environment.
Founded: 2016. PsiBufet is a subsidiary of Butternut Box, a European leader in fresh pet food.
Company Description:
- PsiBufet is a Polish company specializing in fresh, human-grade pet food.
- The company was founded in 2016 and has since become a leader in its category, serving tens of thousands of customers.
- PsiBufet is part of Butternut Box, which allows for international collaboration and growth opportunities.
Company Specialties:
- Fresh, human-grade pet food.
- Performance marketing and digital campaigns.
- International collaboration and growth opportunities.
Company Website: http://www.psibufet.pl
ASSUMPTION: PsiBufet's focus on fresh, high-quality pet food sets it apart from competitors and drives its success in the market.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced performance marketing professionals looking to take on more responsibility and grow within the company.
Reporting Structure: The Senior Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with creative and analytics teams.
Work Arrangement: Hybrid (2-3 days in the office). PsiBufet offers a flexible work arrangement that combines in-office collaboration with remote work.
Growth Opportunities:
- Progression to a management role within the marketing department.
- Expansion into new markets and regions, offering opportunities for international assignments.
- Development of new skills and expertise through training and mentorship programs.
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities for career advancement and international experience.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office). PsiBufet's office is located in Warsaw, with the possibility to work from home for the rest of the week.
Office Location(s): Grochowska 306/308, Warsaw, Mazowieckie, Poland; Salomona Isaaca 5, Zabrze, Silesia, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
- The city is known for its vibrant culture, rich history, and diverse economy.
- Warsaw is an ideal location for marketing professionals, with numerous opportunities for growth and development.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility to work from home 2-3 days per week.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining in-office collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online screening with the HR Manager (Tatiana Sadowska).
- In-person interview with the Marketing Manager (Filip Jaskiewicz) and People Manager (Magdalena Zurawska).
- Practical task to assess the candidate's skills and approach to the role.
- Final interview with the direct supervisor (Filip Jaskiewicz) to discuss the practical task and next steps.
Key Assessment Areas:
- Analytical skills and data-driven mindset.
- Creativity and ability to translate ideas into clear briefs.
- Fluency in English (B2-C1 level).
- Proficiency in relevant marketing tools and platforms.
- Alignment with PsiBufet's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to performance marketing, campaign optimization, and data analysis.
- Showcase your creativity and ability to think outside the box.
- Demonstrate your familiarity with PsiBufet's products, market position, and company culture.
ATS Keywords: Performance Marketing, Google Ads, Paid Social, Data Analysis, Campaign Optimization, A/B Testing, English Proficiency, Notion, Google Analytics, Google Tag Manager, Amplitude, Looker, Tableau
ASSUMPTION: PsiBufet's recruitment process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on performance marketing and data-driven decision-making.
🛠️ Tools & Technologies
- Google Ads
- Paid Social (Meta Ads)
- Google Analytics
- Google Tag Manager
- Amplitude
- Looker
- Tableau
- Notion
ASSUMPTION: The role may require familiarity with additional marketing tools and platforms, depending on the specific needs of the campaigns.
👔 Cultural Fit Considerations
Company Values:
- Determination and commitment to excellence.
- Genuine care and empathy for pets and their owners.
- Openness to change and continuous improvement.
- Collaboration and teamwork.
Work Style:
- Data-driven and analytical approach to decision-making.
- Creative and innovative thinking.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Self-Assessment Questions:
- Do you share PsiBufet's passion for pets and their well-being?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-based work environment?
ASSUMPTION: PsiBufet's company culture is characterized by a strong commitment to pets and their owners, a data-driven approach to decision-making, and a collaborative, team-based work environment.
⚠️ Potential Challenges
- The role may require occasional overtime to meet campaign deadlines.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The role may require adaptation to changes in marketing trends, algorithms, and platforms.
- The role may involve working with tight deadlines and high pressure.
ASSUMPTION: The role presents both opportunities and challenges, with a strong focus on performance marketing, data-driven decision-making, and continuous improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Performance Marketing Specialist focuses primarily on digital campaigns and data-driven decision-making.
- Compared to other performance marketing roles, this position offers a high level of independence and responsibility, as well as the opportunity to work with a significant budget.
- Career progression in this role may lead to management or international assignments, offering unique growth opportunities.
ASSUMPTION: The Senior Performance Marketing Specialist role at PsiBufet is unique in its focus on performance marketing, data-driven decision-making, and continuous improvement, with significant opportunities for growth and development.
📝 Sample Projects
- Developing and executing a Google Ads campaign to increase brand awareness and drive sales in the Polish market.
- Optimizing a Paid Social campaign to improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) in the Czech market.
- Collaborating with the creative team to develop and test new ad creatives, and analyzing the results to inform future campaign strategies.
ASSUMPTION: The Senior Performance Marketing Specialist will have the opportunity to work on a variety of projects, with a focus on performance marketing, data-driven decision-making, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does PsiBufet approach collaboration and communication in a hybrid work environment?
- What are the key priorities and goals for the marketing department in the next 6-12 months?
- How does PsiBufet support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like PsiBufet?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success at PsiBufet.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/psibufet/jobs/8058278002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the practical task by reviewing PsiBufet's products, market position, and company culture.
- Follow up with the HR Manager (Tatiana Sadowska) one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
