📌 Core Information
🔹 Job Title: Senior Performance Video Producer
🔹 Company: Hard Rock Digital
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to produce high-performing, mobile-first, social-first video content
- Driving results through data analysis and optimization
- Ensuring compliance with regulations and responsible gaming standards
- Growing creator and UGC programs to authentically represent the Hard Rock Bet voice
ASSUMPTION: This role requires a strong background in creative production, performance marketing, and direct-response video. Experience in iGaming, sports betting, or casino content is a plus.
📋 Key Responsibilities
✅ Lead and inspire a team of performance creatives to produce high-performing social-first content
✅ Oversee production, ensure compliance, and drive results through data analysis and optimization
✅ Grow creator and UGC programs to authentically represent the Hard Rock Bet voice
✅ Create hands-on, edit short-form videos, cut reels, mock up stories, and crank out assets tied to timely moments
✅ Turn strategy into action by partnering closely with the Creative Strategist and Acquisition Managers
✅ Measure and iterate based on performance data to optimize creative and improve quickly
✅ Manage budgets and resources to make the most of every dollar
ASSUMPTION: This role requires a strong understanding of platform nuances and trends, as well as the ability to work with legal and compliance teams in a tightly regulated industry.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 8+ years in a creative production role, ideally with a strong background in performance marketing and direct-response video
Required Skills:
- Expertise in Premiere Pro and After Effects
- Strong knowledge of iGaming, sports betting, or casino content
- Data-minded with experience interpreting KPIs like CPA, ROAS, CTR
- Well-versed in platform nuances and trends (FB, IG, YT, TikTok, Snap, etc.)
- Fluency in compliance and responsible gaming regulations
Preferred Skills:
- Experience with Figma or Photoshop
- Portfolio packed with mobile-first, short-form video ads
- Experience scaling influencer or UGC programs across platforms
ASSUMPTION: Candidates with a strong portfolio showcasing mobile-first, short-form video ads and experience with influencer or UGC programs will be highly competitive.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Producer role in the United States)
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to help shape the future strategy of the Casino Product
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Producer role in the United States. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: iGaming and Sports Betting
Company Size: Startup culture backed by a secure, global brand
Founded: 2022 (as Hard Rock Digital)
Company Description:
- Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world
- Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida
- Takes a foundation of success and brings it to the digital space
Company Specialties:
- Online Sports Betting
- Online Casino
- Social Gaming
- Performance Marketing
Company Website: hardrockdigital.com
ASSUMPTION: Hard Rock Digital is a relatively new company, focusing on digital expansion of the Hard Rock brand in the iGaming and sports betting industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Creative Director and oversees a small team of performance creatives
Work Arrangement: Remote (Telecommute) with flexible work from home or office hours
Growth Opportunities:
- Potential to help shape the future strategy of the Casino Product
- Opportunity to grow within the Creative team or across other departments
- Chance to work with a diverse and inclusive team in a startup culture
ASSUMPTION: This role offers growth opportunities in a fast-paced, startup environment with a global brand.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a large and growing iGaming and sports betting market
- Working remotely allows for a flexible work-life balance
- The role requires a strong understanding of the U.S. market and its regulations
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: This role requires a strong understanding of the U.S. market and its regulations, as well as the ability to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Creative challenge or test project
- Final interview with the Creative Director and other team members
Key Assessment Areas:
- Portfolio review and creative problem-solving
- Understanding of iGaming, sports betting, or casino content
- Data analysis and optimization skills
- Leadership and team management abilities
Application Tips:
- Highlight mobile-first, short-form video ads in your portfolio
- Demonstrate experience with influencer or UGC programs
- Showcase your understanding of the U.S. market and its regulations
- Prepare questions about the company's growth plans and creative vision
ATS Keywords: Performance video producer, creative production, performance marketing, direct-response video, iGaming, sports betting, casino content, data analysis, optimization, compliance, responsible gaming
ASSUMPTION: The application process for this role may involve a creative challenge or test project to assess the candidate's skills and problem-solving abilities.
🛠️ Tools & Technologies
- Premiere Pro
- After Effects
- Figma or Photoshop (preferred)
- Social media platforms (FB, IG, YT, TikTok, Snap, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in Premiere Pro and After Effects, with a preference for experience with Figma or Photoshop. Familiarity with social media platforms and data analysis tools is also essential.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Passion
- Collaboration
- Innovation
- Integrity
Work Style:
- Fast-paced and agile
- Data-driven and results-oriented
- Collaborative and team-focused
- Startup culture with a global brand
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment?
- Are you comfortable working remotely and managing a team virtually?
- Do you have a strong understanding of the U.S. market and its regulations?
- Are you passionate about creating engaging, mobile-first video content?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, startup environment and have a strong understanding of the U.S. market and its regulations will be well-suited to this role.
⚠️ Potential Challenges
- Working in a tightly regulated industry with frequent changes in compliance requirements
- Managing a team remotely and ensuring consistent output and quality
- Keeping up with the fast-paced nature of the iGaming and sports betting industry
- Balancing the need for speed and authenticity with the requirement for compliance
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work effectively in a remote environment with frequent changes in compliance requirements.
📈 Similar Roles Comparison
- This role is unique in its focus on performance-driven, social-first video content for the iGaming and sports betting industry
- Unlike traditional video production roles, this position requires a strong understanding of data analysis and optimization
- Career path may include opportunities to grow within the Creative team or across other departments
ASSUMPTION: This role is unique in its focus on performance-driven, social-first video content for the iGaming and sports betting industry, requiring a strong understanding of data analysis and optimization.
📝 Sample Projects
- Creating a series of mobile-first video ads for a new sports betting promotion
- Developing a UGC campaign to showcase authentic customer experiences with Hard Rock Bet
- Editing a live event or game highlight reel for social media distribution
ASSUMPTION: Sample projects for this role may include creating mobile-first video ads, developing UGC campaigns, and editing live event or game highlight reels for social media distribution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the Creative team collaborate with other departments, such as Acquisition and Product?
- What are the most challenging aspects of working in a regulated industry like iGaming and sports betting?
- How does Hard Rock Digital support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and optimized?
ASSUMPTION: Candidates should ask thoughtful questions about the company's growth plans, creative vision, and the challenges of working in a regulated industry like iGaming and sports betting.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight mobile-first, short-form video ads in your portfolio and demonstrate experience with influencer or UGC programs
- Prepare questions about the company's growth plans and creative vision
- Prepare for a creative challenge or test project as part of the interview process
- Follow up with the Hiring Manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
