Senior PPC Manager

📌 Core Information

🔹 Job Title: Senior PPC Manager

🔹 Company: ASOS

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-12

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive PPC strategies aligned with overall marketing objectives and budget.
• Managing and optimizing PPC campaigns across various platforms, including Google Ads, Microsoft Advertising, and Apple Search Ads.
• Collaborating with the PPC Lead and Trade team to drive profitable growth in assigned territories.
• Monitoring and analyzing KPIs, generating regular reports, and providing clear explanations and actionable recommendations for improvement.
• Managing and developing junior PPC team members, fostering their professional growth and development.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills. The ideal candidate will have a proven track record in PPC management and a strong understanding of digital marketing principles.

📋 Key Responsibilities

✅ Developing and implementing comprehensive PPC strategies aligned with overall marketing objectives and budget.

✅ Creating, managing, and optimizing PPC campaigns across various platforms, including Google Ads, Microsoft Advertising, and Apple Search Ads.

✅ Managing Google Merchant Center (GMC) for assigned markets, including troubleshooting feed issues and setting up GMC promotions to maximize exposure of the trade calendar.

✅ Effectively managing and monitoring PPC budgets, ensuring efficient spend and maximizing ROAs.

✅ Continuously monitoring and analyzing KPIs, generating regular and insightful reports with clear explanations and actionable recommendations for improvement.

✅ Communicating effectively with the marketing team and other departments to ensure alignment and collaboration.

✅ Designing and implementing a robust A/B testing and experimentation framework to drive a culture of continuous improvement.

✅ Maintaining a deep and current understanding of the latest trends and best practices in PPC management and proactively evaluating and implementing new features, technologies, and innovative approaches to enhance campaign performance.

✅ Managing and developing junior PPC team members, fostering their professional growth and development.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Senior-level experience (5-10 years) in managing and optimizing complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.

Required Skills:

• Expert-level experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads (required).
• Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
• Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
• Exceptional analytical, problem-solving, and strategic thinking skills with a strong data-driven decision-making approach.
• Demonstrable passion for working in the Retail industry with a commercial mindset.
• Excel super user. Experience with Looker a bonus!
• Experience managing direct reports, including responsibility for training and development.
• A hands-on manager who is highly detail-oriented.

Preferred Skills:

• Google Ads and/or Microsoft Advertising certifications.
• Familiarity with marketing automation platforms.
• Experience managing large-scale PPC budgets.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong combination of technical skills, industry knowledge, and soft skills to excel in this position.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Senior PPC Manager role in London)

Benefits:

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior PPC Manager role in London. The actual salary may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: ASOS is a global online retailer specializing in fashion and beauty products, primarily targeting 20-somethings. The company operates in a highly competitive and dynamic e-commerce market, requiring a strong focus on digital marketing and customer experience.

Company Size: ASOS is a mid-sized company with approximately 3,000 employees worldwide. This size allows for a more agile and entrepreneurial atmosphere while still offering the resources and opportunities of a larger organization.

Founded: ASOS was founded in 2000 and has since grown into a global fashion destination, offering over 85,000 branded and own-label products.

Company Description:

• ASOS exists to give people the confidence to be whoever they want to be, both in terms of its customers and employees.
• The company encourages creativity, authenticity, and an entrepreneurial attitude in its workforce.
• ASOS is committed to fostering an inclusive work environment and has been recognized for its efforts in diversity and inclusion.

Company Specialties:

• E-commerce and online retail
• Fashion and beauty products
• Digital marketing and customer experience
• International expansion and growth

Company Website: https://www.asos.com/

ASSUMPTION: ASOS's focus on creativity, authenticity, and inclusivity makes it an attractive employer for candidates seeking a dynamic and innovative work environment in the fashion and e-commerce industries.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and make a significant impact on the company's marketing strategy and performance.

Reporting Structure: The Senior PPC Manager will report directly to the PPC Lead and collaborate closely with the Trade team to drive profitable growth in assigned territories.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. The office environment is dynamic and collaborative, with a strong focus on teamwork and communication.

Growth Opportunities:

• Progression to a leadership or management role within the marketing department.
• Expansion into new markets or product categories as the company continues to grow and diversify.
• Opportunities to develop skills and expertise in related areas, such as SEO, affiliate marketing, or programmatic advertising.

ASSUMPTION: The Senior PPC Manager role offers significant opportunities for career growth and development within ASOS's dynamic and expanding marketing department.

🌍 Location & Work Environment

Office Type: ASOS's London headquarters is a modern, open-plan office located in the heart of the city, fostering a collaborative and creative work environment.

Office Location(s): ASOS's London headquarters is located at Hampstead Road, London NW1 7FB, United Kingdom.

Geographic Context:

• London is a global hub for fashion, technology, and e-commerce, offering a vibrant and dynamic work environment.
• The city is home to numerous other fashion retailers, digital marketing agencies, and technology companies, providing ample opportunities for networking and professional development.
• London's diverse and multicultural population creates a rich and inclusive work environment, reflecting ASOS's commitment to diversity and inclusion.

Work Schedule: The standard work schedule for this role is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work or adjusted hours to accommodate team meetings or project deadlines.

ASSUMPTION: ASOS's London headquarters offers a modern, collaborative, and creative work environment, with ample opportunities for professional growth and development in a dynamic and diverse city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Talent Acquisition team
• In-depth interview with the hiring manager and/or team members
• Final interview with the PPC Lead or another senior stakeholder
• Background check and offer extension

Key Assessment Areas:

• PPC campaign management and optimization skills
• Data analysis and interpretation abilities
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Team management and leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PPC management experience and skills.
• Demonstrate your understanding of ASOS's business and marketing strategy in your application materials.
• Prepare for interview questions focused on your PPC campaign management experience, data analysis skills, and strategic thinking abilities.
• Be ready to discuss your approach to team management and leadership, as well as your long-term career goals within ASOS.

ATS Keywords: PPC, Google Ads, Microsoft Advertising, Apple Search Ads, Google Merchant Center, campaign management, data analysis, strategic thinking, team management, leadership, digital marketing, retail, e-commerce

ASSUMPTION: The interview process for the Senior PPC Manager role at ASOS is designed to assess the candidate's technical skills, industry knowledge, and cultural fit within the company's dynamic and creative work environment.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Apple Search Ads
• Google Merchant Center
• Google Analytics
• Looker
• Excel

ASSUMPTION: The Senior PPC Manager will be expected to have expert-level proficiency in the tools and technologies listed above, as well as a strong understanding of the wider digital marketing landscape.

👔 Cultural Fit Considerations

Company Values:

• Be authentic
• Be brave
• Be creative
• Be disciplined

Work Style:

• Dynamic and collaborative team environment
• Data-driven decision-making and continuous improvement
• Focus on innovation and creativity in digital marketing
• Strong commitment to diversity, inclusion, and employee well-being

Self-Assessment Questions:

• Do you embody ASOS's core values of authenticity, bravery, creativity, and discipline in your personal and professional life?
• Are you comfortable working in a dynamic and collaborative team environment, with a strong focus on data-driven decision-making and continuous improvement?
• Do you have a proven track record of success in PPC campaign management and optimization, with a strong understanding of the wider digital marketing landscape?

ASSUMPTION: ASOS places a strong emphasis on cultural fit and values-driven hiring, seeking candidates who align with the company's core values and work style.

⚠️ Potential Challenges

• Managing a team of junior PPC team members, including responsibility for training and development
• Balancing the need for data-driven decision-making with the requirement for creative and innovative PPC campaigns
• Keeping up-to-date with the latest trends and best practices in PPC management and digital marketing
• Managing and optimizing PPC budgets effectively to maximize ROAs and drive profitable growth in assigned territories

ASSUMPTION: The Senior PPC Manager role at ASOS presents a unique set of challenges and opportunities, requiring a strong combination of technical skills, industry knowledge, and soft skills to succeed in the dynamic and competitive e-commerce market.

📈 Similar Roles Comparison

• Compared to other Senior PPC Manager roles in the industry, this position offers a unique opportunity to work for a global fashion retailer with a strong focus on digital marketing and customer experience.
• ASOS's commitment to innovation, creativity, and authenticity sets it apart from other e-commerce companies, offering a more dynamic and entrepreneurial work environment.
• Candidates with experience in the fashion and retail industries may find this role particularly appealing, as it offers the opportunity to apply their expertise in a global and fast-paced e-commerce setting.

ASSUMPTION: The Senior PPC Manager role at ASOS presents a unique set of opportunities and challenges, requiring a strong combination of technical skills, industry knowledge, and soft skills to succeed in the dynamic and competitive e-commerce market.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a new product launch, driving significant traffic and conversions through targeted campaigns across multiple platforms.
• Optimizing PPC campaigns for a seasonal promotion, maximizing ROAs and driving profitable growth in sales during a critical period for the business.
• Managing and developing a team of junior PPC team members, including responsibility for training and development, to enhance the team's skills and capabilities and drive improved campaign performance.

ASSUMPTION: The Senior PPC Manager role at ASOS offers a wide range of projects and opportunities, requiring a strong combination of technical skills, industry knowledge, and soft skills to succeed in the dynamic and competitive e-commerce market.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the PPC department, and how this role fits into the broader marketing organization?
• How does ASOS support the professional development and growth of its PPC team members, and what opportunities exist for career progression within the department?
• Can you provide examples of how ASOS fosters a culture of innovation, creativity, and authenticity in its digital marketing strategies and campaigns?
• How does ASOS approach collaboration and communication with other departments, such as the Trade team, to drive profitable growth and alignment with overall business objectives?
• What are the key performance indicators (KPIs) and metrics used to measure the success of PPC campaigns at ASOS, and how are these tracked and reported on?

ASSUMPTION: Asking insightful and well-researched questions during the interview process demonstrates the candidate's interest in the role and their understanding of ASOS's business and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://asoscareers.asos.com/jobs/find?keywords=senior%20ppc%20manager&location=london
• Tailor your resume and cover letter to highlight your relevant PPC management experience and skills, as well as your understanding of ASOS's business and marketing strategy.
• Prepare for interview questions focused on your PPC campaign management experience, data analysis skills, and strategic thinking abilities, as well as your approach to team management and leadership.
• If invited for an interview, arrive 10-15 minutes early to familiarize yourself with the office environment and demonstrate your punctuality and professionalism.
• Follow up with the hiring manager or Talent Acquisition team within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.