- Building and scaling Google Ads and Bing Ads campaigns from scratch
- Expanding into YouTube Ads and Display as performance milestones are hit
- Collaborating with product and design teams to optimize landing pages and creatives
- Monitoring campaign health and driving optimization based on granular analysis
- Developing internal frameworks for reporting, goal tracking, and campaign prioritization
*ASSUMPTION:* This role requires a strong background in paid search, with a focus on Google Ads and Bing Ads. Experience in scaling high-budget campaigns and a proven track record of driving performance are essential.
📋 Key Responsibilities
- Campaign Ownership and Scaling
- Take full ownership of Google Ads and Bing Ads accounts, building and scaling campaigns from scratch
- Expand into YouTube Ads and Display as performance milestones are hit
- Architect full-funnel paid search strategies with aggressive CAC/LTV goals
- Performance Analysis and Strategy
- Monitor campaign health using GA4, Google Ads, and custom dashboards
- Drive optimization based on granular analysis of CPA, ROAS, and retention
- Develop internal frameworks for reporting, goal tracking, and campaign prioritization
- Funnel, Tracking & Creative Integration
- Collaborate with product and design teams to optimize landing pages for paid traffic conversion
- Define creative needs and ad copy briefs, especially for Display and YouTube formats
- Ensure tracking architecture is bulletproof, including GTM setup, GA4 configuration, and custom conversion events
- Policy & Platform Adaptation
- Stay ahead of changes to Google/Bing ad policies and develop compliant strategies for policy-sensitive products
- Proactively identify risks and workarounds that maintain performance without violating guidelines
- Automation & Systems Building
- Build SOPs, naming conventions, and campaign templates that allow for speed and scale
- Identify automation opportunities in bid optimization, reporting, and creative versioning
*ASSUMPTION:* This role requires a high level of autonomy and ownership. The ideal candidate will be comfortable working independently and making data-driven decisions to optimize performance.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 4-6+ years of experience managing Google Ads and/or Bing Ads with clear performance impact
- Required Skills:
- Proven track record of scaling high-budget paid search campaigns in fast-growth environments
- Expert-level understanding of tracking setups, including GTM, GA4, conversion event mapping, UTMs, and custom attribution
- Advanced skills in campaign structuring, bidding strategies, and audience segmentation across Search, YouTube, and Display
- Strong analytical mindset with a data-driven approach to decision-making
- Familiarity with landing page testing and conversion rate optimization
- Comfortable writing creative briefs and iterating on ad copy, YouTube scripts, or display assets to improve CTR and performance
- Preferred Skills:
- Experience with Google Ads and Bing Ads scripts or automated bidding strategies
- Familiarity with SQL or other database querying languages
- Knowledge of the adult/dating, igaming, or SaaS industries
*ASSUMPTION:* This role requires a strong technical background in paid search, with a focus on Google Ads and Bing Ads. Experience in scaling high-budget campaigns and a proven track record of driving performance are essential.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Senior PPC Manager with 5-10 years of experience in a remote role)
- Benefits:
- 4 weeks PTO
- Annual gathering to get to know each other better
- Wellbeing budget up to $200
- Company laptop
- GPT-4, Mistral, and Hugging Face Pro plan
- Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
*ASSUMPTION:* The salary range for this role is based on industry standards for a Senior PPC Manager with 5-10 years of experience in a remote role. The benefits package is designed to support a healthy work-life balance and provide the necessary tools for success.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 51-200 employees
- Founded: 2023
- Company Description: EverAI is pioneering conversational AI, offering unique, engaging, and personalized entertainment experiences. Our team is dedicated to pushing the boundaries of AI in entertainment, ensuring every interaction is an unforgettable experience.
- Company Specialties: AI-driven entertainment, unique experiences, personalized interactions
📊 Role Analysis
- Career Level: Senior individual contributor role with potential for growth into a leadership position
- Reporting Structure: Reports directly to the CMO
- Work Arrangement: Remote (Worldwide) with flexible hours and a focus on results-driven performance
- Growth Opportunities:
- Potential to expand into broader leadership roles as the team grows
- Opportunities to shape the paid search strategy and define best practices for the company
- Exposure to a fast-growing, innovative company with a strong focus on category-creating innovation
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with the opportunity to shape the paid search strategy and define best practices for the company. As the team grows, there may be opportunities to expand into broader leadership roles.
🌍 Location & Work Environment
- Office Type: Remote (Worldwide)
- Office Location(s): N/A (Remote work arrangement)
- Geographic Context: Remote work allows for flexibility in location and time zone
- Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results-driven performance
*ASSUMPTION:* The remote work arrangement for this role offers flexibility in location and time zone, allowing candidates to work from the place that suits them best. The focus on results-driven performance ensures that work-life balance is maintained.
💼 Interview & Application Insights
- Typical Process:
1. Phone/Video screen with the hiring manager
2. Paid search assessment and case study presentation
3. Final interview with the CMO and a team member
- Key Assessment Areas:
- Paid search expertise and campaign management skills
- Analytical mindset and data-driven decision-making
- Collaboration and communication skills
- Creative problem-solving and adaptability
- Application Tips:
- Tailor your resume and cover letter to highlight your paid search experience and achievements
- Prepare for the paid search assessment by brushing up on your knowledge of Google Ads, Bing Ads, and other relevant platforms
- Research EverAI's products and mission to demonstrate your understanding of the company and its goals
*ASSUMPTION:* The interview process for this role is designed to assess the candidate's paid search expertise, analytical mindset, and cultural fit with EverAI. Preparation and research are key to success in the application process.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- GA4
- GTM
- SQL (preferred)
- Google Ads and Bing Ads scripts (preferred)
*ASSUMPTION:* The tools and technologies required for this role are primarily focused on paid search platforms and analytics. Familiarity with SQL and Google Ads/Bing Ads scripts is preferred but not required.
👔 Cultural Fit Considerations
- Company Values:
- Pioneering: We push the boundaries of AI in entertainment, always seeking new and innovative ways to engage our users
- Collaborative: We work together to create unique, engaging experiences that transform how stories are told and games are played
- User-focused: We prioritize user experience and privacy, ensuring every interaction is an unforgettable experience
- Work Style:
- Fast-paced and results-driven, with a focus on speed, performance, and iteration
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Autonomous and self-directed, with a high degree of ownership and accountability
- Self-Assessment Questions:
- How do you approach pushing the boundaries of AI in entertainment, and what examples can you provide of your pioneering spirit?
- How do you balance speed and performance with a user-focused approach to ensure an unforgettable experience?
- How do you collaborate effectively with cross-functional teams to create unique, engaging experiences?
*ASSUMPTION:* EverAI values candidates who are pioneering, collaborative, and user-focused, with a strong emphasis on speed, performance, and iteration. Candidates who can demonstrate these values and work style preferences are more likely to succeed in the role.
⚠️ Potential Challenges
- Navigating Google Ads policy limitations with creative, compliant workarounds that still drive performance
- Collaborating with product and design teams to optimize landing pages and funnel flows for paid traffic
- Writing creative briefs and iterating on ad copy, banners, and YouTube creatives to improve CTR and performance
- Building tracking architecture from scratch, including GTM, GA4, and custom conversion events, to ensure bulletproof attribution
*ASSUMPTION:* The challenges associated with this role require a high degree of adaptability, creativity, and collaboration. Candidates who can demonstrate their ability to overcome these challenges are more likely to succeed in the role.
📈 Similar Roles Comparison
- Paid Search Manager (Google Ads, Bing Ads) - Remote (Worldwide)
- EverAI: Building and scaling Google Ads and Bing Ads campaigns from scratch, with the potential to expand into YouTube Ads and Display
- Competitor A: Managing and optimizing existing Google Ads and Bing Ads campaigns, with a focus on cost reduction and efficiency
- Competitor B: Building and scaling Google Ads and Bing Ads campaigns, with a focus on driving user acquisition and growth for a specific product or service
*ASSUMPTION:* This role at EverAI offers a unique opportunity to build and scale paid search campaigns from scratch, with the potential to expand into YouTube Ads and Display. The focus on user acquisition and growth sets it apart from similar roles at competitors.
📝 Sample Projects
- Google Ads Campaign Launch and Optimization
- Develop and launch a new Google Ads campaign, including keyword research, ad copy creation, and bidding strategy development
- Optimize the campaign based on performance data, using A/B testing and iterative improvement strategies
- Bing Ads Campaign Migration and Expansion
- Migrate an existing Bing Ads campaign to Google Ads, optimizing the structure and performance along the way
- Expand the campaign to include new keywords, ad groups, and bidding strategies to drive growth and improve ROI
- YouTube Ads Campaign Launch and Creative Development
- Develop and launch a new YouTube Ads campaign, including video creative development, targeting strategy, and bidding optimization
- Collaborate with the product and design teams to create engaging and relevant video content that drives user acquisition and retention
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and opportunities available in this role, from campaign launch and optimization to creative development and expansion.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid search team at EverAI, and how can this role help address them?
- How does EverAI approach user privacy and ethical AI development, and how does this role contribute to that mission?
- What opportunities are there for growth and development within the paid search team at EverAI, and how does the company support the professional development of its employees?
- How does EverAI measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote employees in maintaining a healthy work-life balance?
*ASSUMPTION:* These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/everai/3440e087-715c-496c-9a48-3059bfa29af2)
- Tailor your resume and cover letter to highlight your paid search experience and achievements, with a focus on Google Ads and Bing Ads
- Prepare for the paid search assessment and case study presentation by brushing up on your knowledge of Google Ads, Bing Ads, and other relevant platforms
- Research EverAI's products and mission to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
