📌 Core Information
🔹 Job Title: Senior Producer, Paid Social Content
🔹 Company: Etsy
🔹 Location: Brooklyn, NY (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving creative development of paid social content across multiple platforms and global markets
- Blending data, storytelling, and cultural insight to craft content that resonates with buyer audiences
- Optimizing content to move the needle at every stage of the funnel
- Collaborating with Paid Social, Brand Strategy, and in-house video teams to deliver engaging and effective content
ASSUMPTION: This role requires a strong understanding of paid social advertising, platform-specific creative best practices, and a proven track record of delivering content that drives impact.
📋 Key Responsibilities
✅ Lead end-to-end creative development of paid social content, including static and video assets, tailored to specific platforms and audiences
✅ Develop creative strategies and content formats that align with full-funnel marketing objectives and platform best practices
✅ Supervise and mentor a growing team of creative freelancers, including designers and copywriters
✅ Review creative pitches and deliverables, offering clear and actionable feedback while upholding high creative standards
✅ Manage platform-specific programming calendars to ensure strategic objectives are met and campaign deadlines are consistently delivered
✅ Partner with Brand Strategy, Merchandising, and performance media leads to understand campaign objectives and translate them into compelling creative strategies
✅ Continuously test and iterate on creative approaches and formats to improve performance
✅ Surface new creative tactics and opportunities, informed by cultural and platform trends and competitive insights
ASSUMPTION: This role involves managing multiple projects simultaneously under tight deadlines, requiring exceptional time management and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8+ years of experience producing digital and social media content, with a strong understanding of paid social advertising. Prior experience at a creative or media agency is preferred.
Required Skills:
- Deep knowledge of the social media landscape and cultural conversations
- Consistent track record of managing creative development for social advertising campaigns across multiple platforms
- Experience managing freelance creative talent
- Deep understanding of platform-specific creative best practices and paid formats, particularly for Meta, Pinterest, YouTube, and emerging social channels
- Fluency in paid measurement and familiarity with creative testing methodologies
- Ability to balance creative vision and storytelling with performance marketing objectives
- Exceptional time management and project management skills
- Clear communication and collaboration skills
- Passion for supporting small businesses, creativity, and craftsmanship
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Fluency in additional languages
ASSUMPTION: Candidates with experience in creative or media agencies and a strong understanding of paid social advertising will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $126,000.00 - $164,000.00 per year
Benefits:
- Equity Package
- Annual Performance Bonus
- Competitive Benefits (including health, dental, and vision insurance, 401(k) matching, and more)
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Marketplace
Company Size: Medium (1,001-5,000 employees)
Founded: 2005
Company Description:
- Etsy is the global marketplace for unique and creative goods
- Connects millions of entrepreneurs with millions of buyers around the world
- Headquartered in Brooklyn, NY, with additional offices in Dublin and Mexico City
Company Specialties:
- E-commerce platform development
- Marketplace management
- Seller support and services
Company Website: www.etsy.com
ASSUMPTION: Etsy's focus on supporting small businesses and creative entrepreneurs makes it an attractive workplace for candidates passionate about these values.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Director of Paid Social Content
Work Arrangement: Hybrid (2 days per week in the office, 3 days per week remote)
Growth Opportunities:
- Potential to mentor and grow a team of creative freelancers
- Opportunities to collaborate with cross-functional teams and influence brand strategy
- Possibility to take on additional responsibilities or move into a management role as the team grows
ASSUMPTION: This role offers opportunities for professional growth and development within Etsy's marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in the office, 3 days per week remote)
Office Location(s): 117 Adams St, Brooklyn, NY 11201, US
Geographic Context:
- Brooklyn, NY is a vibrant, multicultural neighborhood with a strong arts and culture scene
- Close proximity to Manhattan, with easy access to public transportation
- Diverse range of dining, entertainment, and recreational options
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Creative challenge or case study presentation
- Interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of paid social advertising and platform-specific best practices
- Project management and time management skills
- Communication and collaboration skills
- Alignment with Etsy's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements in paid social advertising
- Be ready to discuss your approach to creative strategy, content optimization, and performance measurement
- Research Etsy's brand, values, and recent campaigns to demonstrate your understanding of the company and its goals
ATS Keywords: Paid Social Content, Creative Strategy, Platform-Specific Best Practices, Performance Marketing, Project Management, Time Management, Cross-Functional Collaboration, Cultural Insight, Storytelling, Data Analysis, Trend Analysis, Video Production
ASSUMPTION: Etsy's application process is designed to assess candidates' creative, strategic, and collaborative skills, as well as their understanding of paid social advertising and Etsy's brand.
🛠️ Tools & Technologies
- Social media platforms (Meta, Pinterest, YouTube, etc.)
- Creative software (Adobe Creative Suite, Sketch, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and measurement tools (Google Analytics, Facebook Ads Manager, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Keep Commerce Human
- Inventive
- Empowered
- Inclusive
- Open
Work Style:
- Collaborative and cross-functional
- Data-driven and performance-focused
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you embody Etsy's values in your work?
- Describe a time when you had to adapt your creative approach based on data or feedback. How did you ensure the final product still aligned with your original vision?
- How do you balance creative vision with performance marketing objectives in your work?
ASSUMPTION: Candidates who demonstrate a strong alignment with Etsy's values and a collaborative, data-driven work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative vision with performance marketing objectives
- Keeping up with rapidly evolving social media trends and platform-specific best practices
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong project management, time management, and communication skills, as well as a deep understanding of paid social advertising and creative strategy.
📈 Similar Roles Comparison
- Compared to other Senior Producer roles, this position places a greater emphasis on paid social advertising and performance marketing
- Unlike many marketing roles, this position requires a strong understanding of platform-specific creative best practices and a proven track record of delivering content that drives impact
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as the team grows
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a series of engaging and effective video ads for a major brand campaign, tailored to specific platforms and audiences
- Optimizing a set of static ads for a product launch, using A/B testing and data analysis to improve performance
- Managing a team of creative freelancers to produce a suite of on-brand content for a seasonal promotion, meeting tight deadlines and maintaining high creative standards
ASSUMPTION: These sample projects illustrate the kinds of creative, strategic, and project management challenges this role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social Content team?
- How does Etsy approach brand strategy and messaging, and how does this role fit into that framework?
- What opportunities are there for professional growth and development within this role and the broader marketing team?
- How does Etsy support work-life balance and employee well-being, particularly for hybrid or remote workers?
- What are the most pressing challenges facing the Paid Social Content team, and how can this role help address them?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements in paid social advertising
- Be ready to discuss your approach to creative strategy, content optimization, and performance measurement during your interviews
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
