Senior Product Director, SEO & AI Search Optimisation

📌 Core Information 🔹 Job Title: Senior Product Director, SEO & AI Search Optimisation 🔹 Company: OKX 🔹 Location: San Jose, California, United States 🔹 Job Type: Hybrid 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: July 30, 2025 🚀 Job Overview Key aspects of this role include: - Owning on-shore market SEO and AI-search optimisation for crypto/fin-tech content - Building technical foundations and raising topical authority through keyword research and quality backlink programs - Creating “LLM-friendly” assets and automating SEO processes at scale - Launching new and classic KPIs to track performance and enforce compliance - Collaborating with cross-functional teams, including designers, engineers, regulators, and journalists 📋 Key Responsibilities ✅ Own on-shore market SEO and AI-search optimisation for crypto/fin-tech content that ranks, loads fast, earns authority, and complies with regulations ✅ Build technical foundations: implement ccTLD or /locale/ +hreflang, manage migrations, log-file audits, crawl-budget tuning, and Core Web Vitals ✅ Raise topical authority: run keyword research, on-page optimisation, EEAT-driven content audits, and quality backlink programmes on finance/crypto domains ✅ Create “LLM-friendly” assets: add FAQ / How-To / JSON-LD blocks and vector indexes so pages surface in classic SERPs and LLM answers ✅ Automate at scale: integrate Surfer, Semrush ContentShake, Jasper (or similar) for AI-assisted briefs, internal-link automation, and duplication checks ✅ Launch new and classic KPIs: track rankings, organic clicks, AI-SERP visibility, zero-click engagement, LLM citation rate—run A/B and vector-based multivariate tests ✅ Enforce compliance: inject FCA / SEC risk statements on every YMYL page; coordinate with Legal so content and schema remain policy-safe 🎯 Required Qualifications Education: - Relevant degree or equivalent experience Experience: - 7+ years leading large-site technical SEO - 3+ years with semantic or vector-search projects Required Skills: - Proven success in site migrations, Core Web Vitals, log-analysis, schema markup, and high-authority link building - Proficiency in Python, SQL/BigQuery, Screaming Frog, and at least one vector DB (Pinecone, Milvus, Weaviate) - Deep understanding of Google algorithm updates, SGE/AI Overviews traffic shifts, and AI-content governance - Excellent English; comfortable briefing designers, engineers, regulators, and journalists Preferred Skills: - Genuine passion for crypto exchanges or Web3 products — an active day-to-day user - Experience running a finance site with 10 M + monthly organic visits and measurable zero-click AI-SERP impressions - Hands-on management of AI content pipelines (prompt libraries, brand-voice enforcement, hallucination checks) 💰 Compensation & Benefits Salary Range: $375,666 - $450,799 per year - The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location - A performance bonus and long-term incentives may be provided as part of the compensation package Benefits: - Competitive total compensation package - L&D programs and education subsidy for employees' growth and development - Various team building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 1,001-5,000 employees Founded: Not specified Company Description: OKX believes that the future will be reshaped by crypto, contributing to every individual's freedom. OKX began as a crypto exchange, giving millions access to crypto trading and developing a Web3 wallet used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology. Company Specialties: Exchange, Blockchain, Futures, API, Technology, and Cryptocurrency Company Website: http://www.okx.com 📊 Role Analysis Career Level: Senior-level role with significant leadership responsibilities Reporting Structure: This role reports directly to the OKX leadership team Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work Growth Opportunities: Opportunities for career growth within the expanding OKX organization, as the company continues to launch new products and enter new markets 🌍 Location & Work Environment Office Type: Hybrid work environment, with both on-site and remote work options Office Location(s): San Jose, California, United States Geographic Context: San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. On-site or virtual interview with hiring manager and team members 4. Final round interviews with senior leadership 5. Background check and offer extension Key Assessment Areas: 1. Technical SEO and AI search optimisation skills 2. Leadership and management abilities 3. Problem-solving and analytical skills 4. Cultural fit and alignment with OKX values 5. Understanding of the crypto and fin-tech industries Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Showcase your understanding of SEO, AI search optimisation, and the crypto/fin-tech industries 3. Prepare for behavioral and technical interview questions related to SEO, AI, and leadership 4. Research OKX and the crypto industry to demonstrate your enthusiasm and cultural fit ATS Keywords: SEO, AI Search Optimisation, Technical SEO, Large-Site SEO, Vector Search, Semantic Search, Crypto, Fin-Tech, Blockchain, Web3, LLM, AI Content Governance, Google Algorithm Updates, Site Migrations, Core Web Vitals, Log Analysis, Schema Markup, Link Building, Python, SQL, BigQuery, Screaming Frog, Vector DB, AI Content Pipelines 🛠️ Tools & Technologies - SEO tools: Surfer, Semrush ContentShake, Jasper (or similar) - Vector databases: Pinecone, Milvus, Weaviate - Programming languages: Python, SQL, BigQuery - Web analytics tools: Google Analytics, Google Search Console - Collaboration tools: Slack, Microsoft Teams, Google Workspace 👔 Cultural Fit Considerations Company Values: Not explicitly stated in the provided job description - Work Style: Collaborative, innovative, and data-driven, with a focus on continuous learning and improvement - Self-Assessment Questions: - How do you stay up-to-date with the latest trends and best practices in SEO and AI search optimisation? - Can you provide an example of a successful SEO campaign you've led, and how you overcame any challenges? - How do you approach working with cross-functional teams, including designers, engineers, and journalists? - How do you ensure the content you create is compliant with regulations and maintains a high standard of quality? ⚠️ Potential Challenges 1. Keeping up with the rapidly evolving crypto and AI industries 2. Balancing the need for innovation with regulatory compliance 3. Managing a large team and multiple projects simultaneously 4. Ensuring consistent communication and collaboration across remote and on-site team members 📈 Similar Roles Comparison 1. This role differs from related positions in its focus on the crypto and fin-tech industries, as well as the requirement for AI search optimisation expertise 2. The industry-specific context requires a deep understanding of crypto and fin-tech markets, as well as relevant regulations and compliance requirements 3. Career paths in this role may lead to senior leadership positions within the expanding OKX organisation, as the company continues to launch new products and enter new markets 📝 Sample Projects 1. Leading a site migration project for a large crypto exchange, ensuring minimal downtime and improved SEO performance 2. Developing and implementing an AI content pipeline to generate high-quality, compliant content at scale 3. Conducting a comprehensive content audit and optimisation project for a finance website, improving topical authority and organic traffic 💼 Interview & Application Insights ❓ Key Questions to Ask During Interview 1. Can you describe the company's approach to SEO and AI search optimisation, and how this role fits into that strategy? 2. How does OKX support the professional development and growth of its employees? 3. What are the biggest challenges facing the SEO and AI search optimisation team, and how can this role help address them? 4. How does OKX ensure the security and compliance of user data, and how does this role contribute to that effort? 5. What are the most important qualities OKX looks for in a candidate for this role? 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral and technical interview questions related to SEO, AI, and leadership 4. Research OKX and the crypto industry to demonstrate your enthusiasm and cultural fit 5. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.