📌 Core Information
🔹 Job Title: Senior Product Manager, Creator SEO (Acquisition)
🔹 Company: Eventbrite, Inc.
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the Creator Acquisition product team to drive traffic, conversion, and long-term activation of event creators.
- Defining and executing a roadmap focused on scalable growth opportunities and optimizing the acquisition journey through data and experimentation.
- Collaborating cross-functionally with SEO, Paid Marketing, Brand, Web teams, Engineering, and Data to maximize impact.
- Improving onboarding entry points and flows for new creators across channels and surfaces.
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead the roadmap and delivery of high-impact initiatives that drive traffic, conversion, and long-term activation of event creators.
✅ Define and execute a roadmap focused on driving creator acquisition, traffic growth, and activation.
✅ Lead cross-functional initiatives that sit at the intersection of Product, Marketing, and Engineering.
✅ Develop and optimize onboarding entry points and flows for new creators across channels and surfaces.
✅ Design and run experiments to validate hypotheses and measure the effectiveness of acquisition levers.
✅ Collaborate with analytics and research to understand user behavior, motivations, and barriers.
✅ Monitor performance, set success metrics, and iterate based on results and insights.
✅ Communicate strategy, progress, and impact clearly to stakeholders and leadership.
ASSUMPTION: This role involves a high degree of ownership, accountability, and the ability to operate in a fast-paced environment with changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).
Experience: 5+ years of product management experience, with at least 2 years in growth or acquisition-related roles.
Required Skills:
- Proven track record of driving user growth through SEO, onboarding, and conversion optimizations.
- Strong strategic thinking paired with hands-on execution and experimentation mindset.
- Deep understanding of user funnels and behavior metrics, with the ability to identify drop-offs and opportunities.
- Experience working on cross-functional initiatives involving Product, Engineering, Marketing, and Analytics.
- Excellent communication skills with the ability to influence across functions and seniority levels.
- A user-first mentality and a strong sense of ownership and accountability.
- Comfortable operating in fast-paced environments with changing priorities.
- Expert in using analytics tools, including essential SQL and A/B testing.
Preferred Skills:
- Experience working in a B2B or marketplace product with strong self-serve acquisition funnels.
- Background in SEO strategy or implementation.
- Experience improving new user onboarding flows to increase activation and retention.
- Familiarity with CMS systems and dynamic landing page creation.
ASSUMPTION: While not explicitly stated, a background in SEO or growth marketing would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Product Manager role in Madrid, Spain, the estimated salary range is €70,000 - €90,000 per year.
Benefits:
- Wellness Allowance
- Family Planning Benefit
- Financial Planning Service
- Mental Health Support
- Time Off
Working Hours: Full-time position with standard working hours, typically 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eventbrite operates in the event technology industry, focusing on event ticketing, registration, and management.
Company Size: Eventbrite has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Eventbrite was founded in 2006 and has since grown to become a global leader in its industry.
Company Description:
- Eventbrite is a global ticketing and event technology platform that allows creators to plan, promote, and produce events of all kinds.
- The company provides a comprehensive suite of tools for event creators, including ticketing, marketing, and analytics solutions.
- Eventbrite's platform supports a wide range of events, from music festivals and conferences to community gatherings and workshops.
Company Specialties:
- Event ticketing
- Event registration
- Social commerce
- Event technology
- Ticketing
- Event management
Company Website: http://www.eventbrite.com
ASSUMPTION: Eventbrite's focus on event creators and their success makes it an attractive workplace for professionals interested in the events industry.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for growth and leadership within the product management team.
Reporting Structure: The Senior Product Manager reports directly to the Head of Product and works closely with cross-functional teams, including Engineering, Marketing, Design, and Data.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Eventbrite's global offices.
Growth Opportunities:
- As Eventbrite continues to grow, there may be opportunities for the Senior Product Manager to take on additional responsibilities or lead larger initiatives.
- The company's global presence also offers opportunities for international relocation or working with diverse teams.
ASSUMPTION: This role provides ample opportunities for professional growth and development within the product management field.
🌍 Location & Work Environment
Office Type: Eventbrite's Madrid office is a collaborative and dynamic workspace that fosters creativity and innovation.
Office Location(s): 95 3rd St, 2nd Floor, San Francisco, California 94103, US; 209 10th Ave S, Ste 300, Nashville, Tennessee 37203, US; 10-11 Charterhouse Square, London, UK EC1M 6EE, GB; 80 Market St, South Melbourne, Victoria 3205, AU; República del Líbano 981, Godoy Cruz, Mendoza 5501, AR; Eventbrite Technologies India Private Limited, SY no. 83/1, The Skyview, 2nd Floor Cowrks,Hitech City Main Road, Raidurgam, Ranga, Hyderabad, Telangana 500081, IN; Paseo de la Castellana, 130, 9th floor, Madrid, Community of Madrid 28046, ES; Eventbrite, Penrose One, Penrose Dock, Cork, T23 KW81, IE
Geographic Context:
- Madrid, Spain, offers a vibrant cultural scene, with numerous events and attractions for residents and visitors alike.
- The city is also home to a thriving tech industry, with many startups and established companies calling Madrid home.
- Eventbrite's Madrid office provides an opportunity to work in a dynamic and international environment.
Work Schedule: The standard work schedule is Monday to Friday, with flexible hours to accommodate individual needs and preferences.
ASSUMPTION: Working at Eventbrite's Madrid office offers a unique blend of cultural immersion and professional growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data-driven decision making and analytical skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Eventbrite's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with growth strategies.
- Research Eventbrite's products, services, and company culture to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: Creator SEO, Acquisition, Product Management, Growth Strategies, User Experience, Onboarding, Conversion Optimization, Cross-Functional Collaboration, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Analytics tools (e.g., Google Analytics, Mixpanel)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Jira)
- CMS systems (e.g., WordPress, Contentful)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Bringing the world together through live experiences
- Creating a positive impact on the communities we serve
- Fostering a culture of inclusion and belonging
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
Self-Assessment Questions:
- How do you align with Eventbrite's mission to bring the world together through live experiences?
- Describe a time when you identified and capitalized on a growth opportunity in a previous role.
- How do you approach working with cross-functional teams to drive results?
ASSUMPTION: Eventbrite values candidates who are passionate about their mission, data-driven, and collaborative in their approach to work.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing short-term growth initiatives with long-term strategic goals
- Adapting to changes in the market and competitive landscape
- Ensuring a consistent and positive user experience across diverse event creator segments
ASSUMPTION: These challenges require a proactive, strategic, and adaptable approach to succeed in this role.
📈 Similar Roles Comparison
- Unlike other product management roles, this position focuses specifically on creator acquisition and onboarding, requiring a unique blend of growth marketing and user experience skills.
- Eventbrite's global presence and diverse event creator base present unique opportunities and challenges compared to more niche or localized event platforms.
- This role offers a clear path for career progression within the product management function, with opportunities to take on additional responsibilities or lead larger initiatives as the company grows.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions is crucial for candidates to determine if it's the right fit for their career goals.
📝 Sample Projects
- Developing and optimizing a dynamic landing page strategy to improve conversion rates for new event creators
- Implementing and testing SEO best practices to increase organic traffic and improve search engine rankings for Eventbrite's creator acquisition channels
- Designing and executing a targeted onboarding campaign to improve activation rates and reduce churn for new event creators
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Manager, Creator SEO (Acquisition) might work on to drive growth and improve the user experience for event creators.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Eventbrite's creator acquisition funnel, and what are the biggest opportunities for improvement?
- How does the Creator Acquisition team collaborate with other functions, such as Marketing and Engineering, to drive growth and optimize the user experience?
- What are the most important metrics for measuring the success of creator acquisition initiatives, and how are they tracked and reported?
- How does Eventbrite support the professional development and growth of its product managers?
- What are the biggest challenges facing Eventbrite's creator acquisition efforts in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable insights into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth strategies, SEO, and onboarding optimization.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with growth strategies.
- Research Eventbrite's products, services, and company culture to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
