📌 Core Information
🔹 Job Title: Senior Product Manager - Growth
🔹 Company: Pleo
🔹 Location: London, Madrid, Copenhagen, Lisbon, Amsterdam, Portugal, Stockholm, Remote
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote options)
🚀 Job Overview
Key aspects of this role include:
- Driving customer retention and growth through data-driven strategies
- Collaborating cross-functionally to optimize customer value and monetization
- Conducting user research and experiments to inform product development
- Leading the Retention and Monetisation roadmap to drive long-term growth
ASSUMPTION: This role requires a strong analytical mindset and proven experience in Product-Led Growth (PLG) environments to succeed.
📋 Key Responsibilities
✅ Lead initiatives to continuously maximize customer value across trials, upgrades, downgrades, and billing, scaling our PLG motion.
✅ Deeply analyze user behavior through data (SQL, product analytics, CRM) to identify key cohorts, engagement patterns, and opportunities for growth.
✅ Design and execute experiments to optimize conversion rates for trials, upgrades, and feature adoption.
✅ Collaborate cross-functionally with Marketing, Sales, Customer Success, and Data Science to align on strategies and ensure seamless execution of growth initiatives.
✅ Own the Retention and Monetisation roadmap, translating user insights and business goals into actionable product journeys and feature development.
✅ Iterate on pricing and packaging, working hand in hand with our Pricing expert, exploring new strategies to optimize monetisation.
✅ Conduct qualitative user research (interviews, surveys) to deeply understand user needs and pain points related to product usage and value perception.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive customer growth and retention.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, or a related discipline).
Experience: Proven product management experience in a Product-Led Growth (PLG) environment, with a solid understanding of the full product development lifecycle.
Required Skills:
- Strong analytical mindset and proficiency in data analysis tools like SQL, Excel, and product analytics platforms (e.g. Amplitude)
- Proven experience in driving customer growth strategies through experimentation and data analysis
- Exceptional communication and stakeholder management skills
- Deep customer empathy and proven experience conducting user research
- Strong business acumen with an understanding of SaaS business models, unit economics, and key financial metrics (LTV, churn)
- Experience with iterating on pricing and packaging strategies
Preferred Skills:
- Fluency in multiple languages
- Experience working in a remote or hybrid team
ASSUMPTION: Successful candidates will have a strong analytical mindset, proven experience in PLG environments, and exceptional communication skills.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for Senior Product Managers in the EU)
Benefits:
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- 25 days of holiday + your public holidays
- Hybrid or fully remote working options
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Free mental health and well-being support with MyndUp
- Access to LinkedIn Learning for continuous personal and professional development
- Paid parental leave
Working Hours: Full-time (40 hours per week, with flexible working hours)
ASSUMPTION: The salary range is estimated based on industry standards for Senior Product Managers in the EU, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Pleo specializes in expense management and company spending solutions, helping businesses streamline their financial processes.
Company Size: Medium (501-1,000 employees) - Pleo offers the benefits of a mid-sized company, with ample opportunities for growth and collaboration.
Founded: 2015 - Pleo has been revolutionizing the way businesses manage company spending for over a decade.
Company Description:
- Pleo is a leading spend management platform, helping businesses centralize their spending, automate processes, and drive financial efficiency.
- The company offers a range of features, including company credit cards, expense management, and invoicing solutions.
- Pleo is committed to promoting a culture of responsible spending and empowering finance teams to work in unity with the rest of the organization.
Company Specialties:
- Expense management
- Company credit cards
- Accounting
- Payments
- Corporate cards
- Fintech
- Business spending
- Reimbursements
- Per diem
- Bookkeeping
- SaaS
Company Website: pleo.io
ASSUMPTION: Pleo's focus on financial efficiency and unity between finance teams and the rest of the organization sets it apart in the industry.
📊 Role Analysis
Career Level: Senior - This role offers an opportunity to lead growth initiatives and drive long-term customer retention and monetization strategies.
Reporting Structure: The Senior Product Manager will report directly to the PLG Director and collaborate closely with teams within PLG, as well as with Marketing, Sales, Customer Success, Data Science, and other Product teams.
Work Arrangement: Hybrid - Pleo offers a hybrid work arrangement, with the option to work remotely for some roles. The specific work arrangement for this role may vary.
Growth Opportunities:
- As Pleo continues to scale, there will be opportunities to take on bigger projects, step into leadership roles, or acquire new skills in Product-Led Growth.
- The company is committed to helping employees develop their careers and offers access to LinkedIn Learning for continuous professional development.
ASSUMPTION: This role offers ample opportunities for growth and development within Pleo's expanding Product-Led Growth team.
🌍 Location & Work Environment
Office Type: Pleo has offices in London, Madrid, Copenhagen, Lisbon, Amsterdam, and Stockholm, with remote work options available for some roles.
Office Location(s): Pleo's offices are located in central business districts, offering easy access to public transportation and nearby amenities.
Geographic Context:
- London, Madrid, Copenhagen, Lisbon, and Amsterdam are major European cities with vibrant tech industries and diverse talent pools.
- Stockholm is a hub for fintech innovation and offers a high quality of life.
- Pleo's remote work options allow employees to work from anywhere with a stable internet connection.
Work Schedule: Pleo offers flexible working hours, with a focus on results and employee well-being.
ASSUMPTION: Pleo's offices are centrally located, offering a convenient work environment for employees. The company's hybrid and remote work options provide flexibility for employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the PLG Director and other team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Customer empathy and user research experience
- Cross-functional collaboration and stakeholder management
- Growth mindset and experimentation
- Alignment with Pleo's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with data analysis, user research, and growth strategies during the interview.
- Research Pleo's products, company culture, and values to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Product-Led Growth, Customer Retention, Monetization Strategies, Data Analysis, User Research, Experimentation, Cross-Functional Collaboration, Growth Mindset, Pleo
ASSUMPTION: Pleo's interview process focuses on assessing candidates' analytical skills, customer empathy, and alignment with the company's values and culture.
🛠️ Tools & Technologies
- SQL
- Excel
- Product analytics platforms (e.g. Amplitude)
- LinkedIn Learning
- Pleo's proprietary spend management platform
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be comfortable working with data analysis tools and learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Champion the customer
- Succeed as a team
- Make it happen
- Build to scale
Work Style:
- Collaborative and data-driven
- Results-oriented and action-taking
- Customer-focused and user-centric
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach understanding and addressing customer pain points related to product usage and value perception?
- How do you balance the need for data-driven decision-making with the need for swift action and experimentation?
- How do you collaborate effectively with cross-functional teams to align on strategies and ensure seamless execution of growth initiatives?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Pleo's values and work style, with a customer-centric and data-driven approach to their work.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility
- Balancing the need for data-driven decision-making with the need for swift action and experimentation
- Managing multiple stakeholders and competing priorities in a cross-functional role
- Adapting to a hybrid or remote work environment, with the need for strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with a strong growth mindset, exceptional communication skills, and a customer-centric approach to work.
📈 Similar Roles Comparison
- Compared to other Senior Product Manager roles, this position places a stronger emphasis on customer retention, monetization strategies, and experimentation.
- In the fintech industry, Pleo's focus on expense management and company spending solutions sets it apart from other companies.
- Career-wise, this role offers an opportunity to specialize in Product-Led Growth and drive long-term customer retention and monetization strategies.
ASSUMPTION: This role offers a unique opportunity to specialize in Product-Led Growth and drive long-term customer retention and monetization strategies within the fintech industry.
📝 Sample Projects
- Designing and executing experiments to optimize conversion rates for trials, upgrades, and feature adoption
- Conducting user research to identify key cohorts, engagement patterns, and opportunities for growth
- Iterating on pricing and packaging strategies to optimize monetisation
ASSUMPTION: These sample projects reflect the data-driven, customer-centric, and experimental nature of the role.
❓ Key Questions to Ask During Interview
- How does Pleo approach balancing data-driven decision-making with the need for swift action and experimentation in this role?
- Can you describe the team structure and dynamics within the PLG team and how this role will collaborate with other teams at Pleo?
- How does Pleo support the professional development and growth of its employees, particularly in the area of Product-Led Growth?
- What are the key priorities for this role in the first 3 months, and how will my success be measured?
- How does Pleo foster a culture of responsible spending and unity between finance teams and the rest of the organization?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture at Pleo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data analysis, user research, and growth strategies.
- Prepare for your interview by researching Pleo's products, company culture, and values, and be ready to discuss your experience with data analysis, user research, and growth strategies.
- If selected, be prepared to provide examples of your work and participate in a case study or project-based interview.
- Follow up with the hiring team one week after your interview to express your continued interest in the role and ask about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
