📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing Automation
🔹 Company: Rakuten
🔹 Location: Singapore, Crimson House Singapore
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product strategy and roadmap for Rakuten's marketing automation platform
- Leading development of innovative solutions to enhance client engagement and drive measurable results
- Collaborating with cross-functional teams to deliver high-quality products on time and within budget
- Monitoring and analyzing product performance to identify areas for improvement
- Staying up-to-date with the latest trends and technologies in marketing automation
ASSUMPTION: This role requires a strong understanding of the marketing automation landscape and proven product management skills. The ideal candidate will have experience with marketing automation platforms and a proven track record of successfully launching and managing products.
📋 Key Responsibilities
✅ Define the product vision, strategy, and roadmap for Rakuten's marketing automation platform
✅ Conduct market research, competitive analysis, and customer interviews to identify opportunities and unmet needs
✅ Translate market requirements and customer feedback into detailed product specifications and user stories
✅ Prioritize and manage the product backlog, ensuring alignment with business goals and customer priorities
✅ Collaborate closely with engineering, design, marketing, and sales teams to deliver high-quality products on time and within budget
✅ Monitor and analyze product performance, identifying areas for improvement and optimization
✅ Develop and maintain product documentation, training materials, and marketing collateral
✅ Lead and mentor a team of product managers (if applicable)
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, or a related field
Experience: 5+ years of experience in product management, with a focus on marketing automation or CRM platforms
Required Skills:
- Strong understanding of the marketing automation landscape, including email marketing, SMS marketing, personalization, and analytics
- Experience with platforms such as Salesforce Marketing Cloud, Oracle Eloqua, Braze, or similar
- Proven track record of successfully launching and managing products
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced, collaborative environment
Preferred Skills:
- Master's degree in a related field
- Experience with agile development methodologies
- Experience in the digital advertising industry
- Experience working with global teams
- Familiarity with Rakuten's ecosystem and services
- Experience with specific marketing automation tools (e.g., Karte, Cheetah Digital, Sendgrid/Twilio, Mailchimp, Mailgun, EmberPoint, Amazon's marketing automation tools)
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience is also acceptable. Experience with specific marketing automation tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on experience and market rates, the estimated salary range for this role in Singapore is SGD 120,000 - 180,000 per annum.
Benefits:
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time-off policies, including vacation, sick leave, and parental leave
- Employee discounts on Rakuten products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, typically 9:00 AM - 6:00 PM, Monday - Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Rakuten is a global leader in internet services, offering a diverse ecosystem of services in e-commerce, fintech, digital content, and communications to over one billion members worldwide.
Company Size: Rakuten has over 10,000 employees globally, providing a large and dynamic work environment.
Founded: Rakuten was founded in Tokyo in 1997 as an online marketplace and has since expanded its services and global presence.
Company Description:
- Rakuten is committed to innovation and entrepreneurship, empowering individuals, communities, and businesses through its services
- The company offers a diverse range of products and services, including e-commerce, fintech, digital content, and communications
- Rakuten is dedicated to creating a better future through its services and corporate social responsibility initiatives
Company Specialties:
- E-commerce (Rakuten Ichiba, Rakuten Books)
- Card & Payments
- Life & Leisure support services
- Communications & Energy & Mobile
- Investment
- Sports
- Digital Contents
- Open EC
- AD
- Affiliate
- Securities
- Bank
- Insurance
- Travel
- Mobile
- Mobile Network Operator
- Telecommunications
- and Artificial Intelligence
Company Website: https://global.rakuten.com/corp/
ASSUMPTION: Rakuten's diverse range of services and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product management and marketing automation.
Reporting Structure: The Senior Product Manager reports directly to the Head of Product Management and works closely with cross-functional teams, including engineering, design, marketing, and sales.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel to other Rakuten offices or client sites.
Growth Opportunities:
- Potential to lead and mentor a team of product managers as the team grows
- Opportunities to work on diverse products and services within Rakuten's ecosystem
- Chance to gain experience working with global teams and clients
ASSUMPTION: This role offers significant growth opportunities, both within the product management function and across Rakuten's diverse range of services.
🌍 Location & Work Environment
Office Type: Rakuten's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Crimson House Singapore
Geographic Context:
- Singapore is a global hub for technology, finance, and business, providing ample opportunities for networking and professional development
- The city-state offers a multicultural environment with a high quality of life
- Singapore's strategic location in Southeast Asia enables easy access to other major markets in the region
Work Schedule: The work schedule is typically Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for remote work as needed. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Rakuten's Singapore office is dynamic and collaborative, with a strong focus on innovation and entrepreneurship.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the hiring manager or a senior product manager
- On-site or virtual interview with the Head of Product Management and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Product management skills and experience
- Understanding of the marketing automation landscape
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit with Rakuten's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing automation platforms and your approach to product management
- Research Rakuten's products and services to demonstrate your understanding of the company and its offerings
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
ATS Keywords: Marketing Automation, Product Management, CRM Platforms, Email Marketing, SMS Marketing, Personalization, Analytics, Agile Development, Cross-Functional Teams, Global Teams
ASSUMPTION: The application process at Rakuten is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce Marketing Cloud, Oracle Eloqua, Braze)
- Product management tools (e.g., JIRA, Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Optimism
- Gratitude
- Entrepreneurship
- Accountability
- Respect
- Teamwork
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
- Innovative and creative
- Results-oriented and accountable
Self-Assessment Questions:
- Do you align with Rakuten's company values, particularly empowerment, optimism, and entrepreneurship?
- Are you comfortable working in a fast-paced, collaborative environment with global teams?
- Do you have a data-driven and analytical approach to problem-solving and decision-making?
ASSUMPTION: Rakuten's company values and work style are designed to foster a dynamic and innovative work environment that empowers employees to make a difference.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with global teams across different time zones and cultures
- Keeping up with the latest trends and technologies in marketing automation
- Balancing the need for innovation with the need to deliver results and meet business goals
ASSUMPTION: These challenges are inherent in a senior product management role at a global technology company like Rakuten.
📈 Similar Roles Comparison
- Compared to other senior product management roles, this role has a stronger focus on marketing automation and client engagement
- In the marketing automation industry, this role offers a unique opportunity to work with a global leader in internet services
- Career-wise, this role provides a strong foundation for further growth and development in product management or other related fields
ASSUMPTION: This role offers a unique combination of industry-specific experience and global exposure that sets it apart from similar roles in the market.
📝 Sample Projects
- Developing and launching a new marketing automation campaign for a major client
- Conducting market research and competitive analysis to identify new opportunities for Rakuten's marketing automation platform
- Collaborating with cross-functional teams to integrate a new marketing automation tool into Rakuten's ecosystem
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Product Manager for Marketing Automation might work on at Rakuten.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into Rakuten's overall product strategy and roadmap?
- What are the most pressing challenges facing the marketing automation platform, and how can this role address them?
- How does Rakuten support the professional development and growth of its product managers?
- What is the work-life balance like for this role, and how does Rakuten support its employees' well-being?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping the candidate make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Rakuten's products and services and practicing your responses to common product management and marketing automation questions
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
