📌 Core Information
🔹 Job Title: Senior Product Manager, Online Video Platform
🔹 Company: EX.CO
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and developing EX.CO's video solutions for top-tier publishers
- Driving optimized revenue for publishers through innovative video experiences
- Collaborating with cross-functional teams to define and execute product roadmaps
- Conducting market assessments and user interviews to inform product decisions
- Promoting data literacy and video management workflow across the organization
ASSUMPTION: This role requires a strong background in video and analytics solutions, with a focus on driving revenue growth for publishers.
📋 Key Responsibilities
✅ Define and execute strategy for EX.CO video platform solutions in the publisher market
✅ Create and maintain a comprehensive product roadmap
✅ Lead product development in collaboration with multiple engineering teams
✅ Conduct market assessments, user interviews, and testing to inform product decisions
✅ Work closely with product design team to create exceptional user experiences
✅ Partner with product analysts to optimize product funnels and user journeys
✅ Define go-to-market strategy and collaborate with marketing and sales teams for successful launches
✅ Become a domain champion, promoting awareness and driving products forward
ASSUMPTION: This role involves a high degree of independence and requires strong communication and negotiation skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or Computer Science)
Experience: 7+ years of product management experience in B2B startups specializing in video products
Required Skills:
- Proven experience bringing a product to market from design to client adoption
- Exceptional communication and negotiation skills
- Data-driven approach, with strong analytical and research skills
- Ability to thrive in an independent role and open new fields
- Strong understanding of the ad tech ecosystem
Preferred Skills:
- Familiarity with video management workflows and data personas
- Experience with go-to-market strategies and client adoption
ASSUMPTION: Candidates with a proven track record in video product management and a strong understanding of the ad tech ecosystem are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (Estimated based on industry standards for mid-senior level product managers in Israel)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level product managers in Israel. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EX.CO operates in the technology, information, and internet industry, focusing on online video platforms and publisher video solutions.
Company Size: EX.CO has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: EX.CO was founded in 2012, with a mission to create a publisher video platform that offers tools, innovation, and knowledge to optimize websites with video.
Company Description:
- EX.CO empowers publishers to own their video content and monetization strategies through machine-learning and AI technology
- The platform offers global publishers unparalleled access to best-in-class ad serving, monetization, content automation, and video recommendation
- Trusted by leading publishers globally, EX.CO helps publishers boost audience engagement and increase revenue
Company Specialties:
- Video technology
- Online video
- Monetization
- Video content
- Online video platform
- Publisher platform
Company Website: http://ex.co
ASSUMPTION: EX.CO's focus on video technology and publisher solutions makes it an attractive option for candidates interested in the ad tech ecosystem and video management.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Chief Product Officer and may oversee product managers or analysts
Work Arrangement: Remote (Israel only), with flexible hours and the possibility of on-site collaboration with teams in New York and London
Growth Opportunities:
- Potential career progression to Director or VP of Product roles
- Expanding responsibilities as the company grows and enters new markets
- Learning opportunities in video technology, ad tech, and product management
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product management and video technology.
🌍 Location & Work Environment
Office Type: Remote (Israel only), with the possibility of on-site collaboration with teams in New York and London
Office Location(s): New York, New York (USA), Tel Aviv (Israel), and London (UK)
Geographic Context:
- Israel has a thriving tech industry and a strong focus on innovation
- EX.CO's remote work options allow for a flexible work-life balance
- The company's global presence provides opportunities for international collaboration
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: Candidates should be comfortable working remotely and collaborating with international teams in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- Final interview with the Chief Product Officer
Key Assessment Areas:
- Product management skills and experience
- Understanding of the ad tech ecosystem and video technology
- Communication and negotiation skills
- Data-driven approach and analytical thinking
Application Tips:
- Highlight your experience in video product management and the ad tech ecosystem
- Tailor your resume to emphasize relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on product management
ATS Keywords: Product management, video solutions, analytics, ad tech, market assessment, user experience, collaboration, communication, negotiation, product roadmap, product development, go-to-market strategy, innovation, client adoption, data literacy
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, focusing on video product management and the ad tech ecosystem.
🛠️ Tools & Technologies
- Product management tools (e.g., Asana, Jira, Trello)
- Video management platforms (e.g., Brightcove, Kaltura, JW Player)
- Ad tech platforms (e.g., Google Ad Manager, AppNexus, The Trade Desk)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should have experience with relevant product management, video management, and ad tech tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Data-driven decision making
- Continuous learning and improvement
Work Style:
- Independent and self-driven
- Collaborative and team-oriented
- Adaptable and flexible
- Data-focused and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in an independent role and enjoy opening new fields?
- Are you comfortable working remotely and collaborating with international teams?
- Do you have a strong understanding of the ad tech ecosystem and video technology?
- Are you data-driven and comfortable making decisions based on data analysis?
ASSUMPTION: Candidates should assess their fit with EX.CO's company values and work style, focusing on their independence, collaboration, and data-driven approach.
⚠️ Potential Challenges
- Working remotely may present communication and collaboration challenges
- The role requires a strong understanding of the ad tech ecosystem and video technology
- Candidates may face competition from other experienced product managers in the video and ad tech spaces
- The role may involve managing multiple projects and stakeholders, requiring strong organizational skills
ASSUMPTION: Applicants should be aware of the potential challenges related to remote work, the competitive nature of the role, and the need for strong organizational skills.
📈 Similar Roles Comparison
- This role focuses on video solutions for publishers, differentiating it from other product management roles in the ad tech industry
- EX.CO's focus on machine-learning and AI technology sets it apart from other online video platforms
- Candidates can expect career growth opportunities as EX.CO expands its offerings and enters new markets
ASSUMPTION: Applicants should consider the unique aspects of this role, focusing on EX.CO's video solutions for publishers and its use of machine-learning and AI technology.
📝 Sample Projects
- Developing a new video recommendation engine to optimize user engagement and revenue
- Expanding EX.CO's video platform to support live streaming and interactive content
- Improving the user experience of EX.CO's video player to increase ad viewability and completion rates
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- How does EX.CO differentiate its video platform from competitors in the market?
- What are the most significant challenges facing the video product team in the next 6-12 months?
- How does EX.CO support the professional development and growth of its product managers?
- What is the expected timeline for the next phase of EX.CO's expansion, and how will this role contribute to that growth?
- How does EX.CO foster a culture of innovation and collaboration among its product teams?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, focusing on EX.CO's unique offerings and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in video product management and the ad tech ecosystem
- Prepare a cover letter explaining your interest in EX.CO and this role
- Prepare for behavioral and situational interview questions focused on product management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
