Senior Product Manager, SEO

📌 Core Information 🔹 Job Title: Senior Product Manager, SEO 🔹 Company: LendingTree 🔹 Location: Charlotte, NC, United States 🔹 Job Type: Hybrid (3 days on-site per week) 🔹 Category: Product Management 🔹 Date Posted: May 1, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Not remote-friendly --- 🚀 Job Overview Key aspects of this role include: - Leading the creation and advancement of SEO-focused consumer-facing web experiences and supporting internal platform capabilities. - Defining, articulating, and executing product strategy and roadmaps informed by market trends, competitive insights, business objectives, and technological capabilities. - Collaborating with various stakeholders, including UX/UI, technology, legal, compliance, sales, marketing, and analytics teams, to optimize content strategies and deliver innovative user experiences. - Managing the complete lifecycle of complex initiatives, from discovery and research to design, development, testing, and launch, ensuring measurable business impact. - Staying informed about industry trends, technical advancements, competitor offerings, and regulatory changes to identify opportunities for product differentiation and growth. ASSUMPTION: This role requires a strong background in product management, with a proven track record of driving impactful business outcomes. SEO experience is highly desirable, but not required. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams. --- 📋 Key Responsibilities ✅ Responsibility 1: Lead the creation and continual advancement of SEO-focused consumer-facing web experiences and supporting internal platform capabilities, ensuring their relevance and efficiency across multiple domains. ✅ Responsibility 2: Define, articulate, and execute product strategy and roadmaps informed by incorporating market trends, competitive insights, business objectives, and technological capabilities. ✅ Responsibility 3: Demonstrate a profound understanding of technical structures and systems, fostering cross-functional collaboration with UX/UI, technology, legal, compliance, sales, marketing, and analytics teams. ✅ Responsibility 4: Manage the complete lifecycle of complex initiatives, from discovery and research to design, development, testing, and launch, ensuring measurable business impact. ✅ Responsibility 5: Define and track key performance indicators (KPIs) to measure the success and impact of product initiatives, using data and analytics to make data-driven decisions and continuously identify and act on opportunities to improve product performance. ✅ Responsibility 6: Define, analyze, and document product requirements, effectively translating business goals into detailed User Stories with clear acceptance criteria. ✅ Responsibility 7: Actively participate in Sprint Planning, Backlog Review, and Stand-ups, providing leadership as needed. Oversee and contribute to User Acceptance Testing processes. ✅ Responsibility 8: Establish and uphold product documentation standards and facilitate ongoing user training sessions for new releases. ✅ Responsibility 9: Stay informed about industry trends, technical advancements, competitor offerings, and regulatory changes to identify opportunities for product differentiation and growth. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will be comfortable managing multiple projects and priorities simultaneously. --- 🎯 Required Qualifications Education: - Bachelor’s degree required, with a focus on business, marketing, or a related field. Experience: - 5-7 years of product management experience, with a proven track record of driving impactful business outcomes. - Experience in consumer-facing web platforms, with a strong understanding of SEO principles and practices highly desirable. Required Skills: - Strong analytical and problem-solving skills, with a data-driven approach to decision-making. - Excellent communication and collaboration skills, with the ability to influence stakeholders and present ideas to technical and non-technical audiences. - Strong leadership skills, with the ability to manage cross-functional teams and drive projects to successful outcomes. - Proficiency in Agile methodologies, with experience in Scrum and OKR frameworks. - Familiarity with user research methods and tools. - Knowledge of SEO principles, site optimization tools, and web analytics software (e.g., Google Analytics, Adobe Analytics). Preferred Skills: - Experience in the Fintech industry or a related field. - Familiarity with A/B testing and experimentation. - Knowledge of SQL and data visualization tools (e.g., Tableau, Power BI). - Experience with CMS platforms and content management. ASSUMPTION: This role requires a self-motivated, organized individual who can manage complex initiatives in a fast-paced and chaotic environment. The ideal candidate will be comfortable working in a matrixed organization and collaborating with remote team members. --- 💰 Compensation & Benefits Salary Range: $135,000 - $175,000 per year (base pay offered may vary depending on internal factors, job-related knowledge, and experience) Benefits: - Eligible for annual performance bonus - Medical, dental, and vision insurance - 401(k) matching Working Hours: Full-time, 40 hours per week, with flexibility for remote work 2 days per week. ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Charlotte, NC area. The actual offered salary may vary based on the candidate's qualifications and the company's internal compensation structure. --- 📌 Applicant Insights Company Context: Industry: Fintech Company Size: 1,840 employees (mid-size) Founded: 1996 Company Description: LendingTree is the nation’s largest online lending marketplace, connecting customers with multiple lenders to find the best deals on loans, credit cards, savings accounts, and insurance. The company's mission is to help people save money by providing a way to shop for loans and compare lenders, enabling them to make informed financial decisions. Company Specialties: - Real-time online insurance leads - Insurance marketing solutions for agents - Live transfer calls Company Website: ASSUMPTION: LendingTree is a well-established company in the Fintech industry, with a strong reputation for innovation and customer focus. The company offers a dynamic work environment with opportunities for growth and professional development. --- 📊 Role Analysis Career Level: Senior-level role with significant responsibilities and the potential for career advancement. Reporting Structure: This role reports directly to the Senior Vice President of Product, with matrixed reporting relationships to various stakeholders across departments. Work Arrangement: Hybrid work arrangement, with 3 days required on-site in Charlotte, NC, and 2 days remote. Growth Opportunities: - Potential to lead and mentor junior product managers. - Opportunities to work on high-impact, cross-functional projects that span multiple domains. - Exposure to various aspects of the Fintech industry, enabling a well-rounded understanding of the business. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization. --- 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site, 2 days remote) Office Location(s): - 157 Yesler Way, Seattle, WA 98104, US - 1444 Wazee Street, Ste 350, Denver, Colorado 80202, US Geographic Context: - Charlotte, NC is the largest city in North Carolina, with a population of over 850,000. - The city offers a mix of urban and suburban environments, with a growing tech industry and a relatively low cost of living compared to other major East Coast cities. - Charlotte is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues. Work Schedule: Full-time, with a hybrid work arrangement that allows for flexibility and remote work options. ASSUMPTION: Charlotte, NC offers a diverse and dynamic work environment, with a mix of urban and suburban settings that cater to various lifestyles. The city's growing tech industry and relatively low cost of living make it an attractive option for professionals. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager. 3. On-site or virtual interview with the hiring team, including stakeholders from relevant departments. 4. Final interview with the Senior Vice President of Product. Key Assessment Areas: 1. Problem-solving and analytical skills, with a focus on data-driven decision-making. 2. Communication and collaboration skills, with the ability to work effectively with cross-functional teams. 3. Leadership and project management skills, with a proven track record of driving projects to successful outcomes. 4. Technical understanding and adaptability, with a willingness to learn and apply new tools and technologies. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment. 3. Familiarize yourself with LendingTree's products, services, and company culture to demonstrate your enthusiasm and fit for the role. 4. Practice your presentation of a product roadmap or strategic plan, focusing on your ability to articulate a clear vision and execute on a plan. ATS Keywords: (Strategic list of keywords from the job description to include in your resume) - Product Management - SEO - Stakeholder Management - Agile - User Experience - Technical Understanding - Data Analysis - Cross-functional Collaboration - Project Management - Leadership - Fintech - CMS Platforms - Web Analytics - KPIs - Roadmap Development - Strategic Planning ASSUMPTION: LendingTree's interview process is designed to assess your problem-solving skills, leadership potential, and cultural fit. By following the provided tips and preparing thoroughly, you can increase your chances of success in the interview process. --- 🛠️ Tools & Technologies - Product management tools (e.g., Asana, Jira, Trello) - SEO tools (e.g., SEMrush, Ahrefs, Moz) - Web analytics tools (e.g., Google Analytics, Adobe Analytics) - CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager) - Data visualization tools (e.g., Tableau, Power BI) - Collaboration tools (e.g., Microsoft Teams, Slack) ASSUMPTION: LendingTree uses a variety of tools and technologies to support its product management processes. Familiarity with these tools, along with a willingness to learn and adapt to new technologies, is essential for success in this role. --- 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Accountable - Transparent Work Style: - Fast-paced and dynamic - Data-driven and analytical - Collaborative and team-oriented - Results-focused and accountable Self-Assessment Questions: 1. How do you align with LendingTree's core values, particularly in the context of this role? 2. Describe a situation where you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome? 3. How do you approach collaborating with cross-functional teams, particularly when working with team members who have different areas of expertise or priorities? ASSUMPTION: LendingTree's culture is fast-paced, data-driven, and collaborative. The company values innovation, customer focus, and accountability. By assessing your alignment with these values and work styles, you can determine if LendingTree is the right fit for you. --- ⚠️ Potential Challenges 1. Work-life balance: The hybrid work arrangement may require careful time management to balance on-site and remote work responsibilities. 2. Stakeholder management: Navigating a matrixed organization with multiple stakeholders may present challenges in communication and collaboration. 3. Fast-paced environment: The dynamic and fast-paced nature of the role may require adaptability and the ability to manage multiple projects simultaneously. 4. SEO expertise: While not required, a lack of SEO experience may present a learning curve for the right candidate. ASSUMPTION: By understanding and addressing these potential challenges, you can better prepare for the role and demonstrate your commitment to overcoming obstacles in the interview process. --- 📈 Similar Roles Comparison 1. Product Manager, SEO vs. Senior Product Manager, SEO: The senior role offers increased responsibility, leadership opportunities, and a broader impact on the organization's SEO strategy. 2. Fintech vs. E-commerce: While both industries focus on digital products, Fintech roles may require a deeper understanding of financial services, regulations, and customer financial behaviors. 3. Charlotte, NC vs. Other Tech Hubs: Charlotte's growing tech industry and relatively low cost of living may offer advantages in work-life balance and affordability compared to other major tech hubs. ASSUMPTION: By comparing this role to similar positions and considering the unique aspects of LendingTree's business and location, you can make a more informed decision about your career prospects and fit for the role. --- 📝 Sample Projects 1. SEO-focused product development: Lead the development of a new SEO-focused product feature, from ideation to launch, driving a 20% increase in organic traffic and a 15% increase in conversions. 2. Cross-functional collaboration: Collaborate with marketing and content teams to optimize on-page SEO elements, resulting in a 10% increase in organic traffic and a 15% increase in click-through rates. 3. SEO strategy and roadmap development: Develop and execute a comprehensive SEO strategy and roadmap, improving the company's search engine rankings by an average of 20 positions for targeted keywords. ASSUMPTION: By providing specific examples of your past projects and their outcomes, you can demonstrate your ability to drive impactful results in SEO-focused product management roles. --- ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader product management strategy at LendingTree? 3. What are the most significant challenges facing the SEO team, and how can this role help address them? 4. How does LendingTree support the professional development and growth of its product managers? 5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked? ASSUMPTION: By asking thoughtful, insightful questions, you can demonstrate your interest in the role and gain a deeper understanding of LendingTree's product management strategy and culture. --- 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with the hiring manager, focusing on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment. 4. Practice your presentation of a product roadmap or strategic plan, focusing on your ability to articulate a clear vision and execute on a plan. 5. Follow up with the hiring team one week after your interview, expressing your continued interest in the role and addressing any concerns or questions that may have arisen during the interview process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.