Senior Product Marketer, Center Expansion Marketing

📌 Core Information

🔹 Job Title: Senior Product Marketer, Center Expansion Marketing

🔹 Company: Humana

🔹 Location: Remote US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for new patient growth in DeNovo clinics
• Collaborating with internal teams and external partners to enhance brand visibility and event planning
• Analyzing performance reports and sharing insights to optimize marketing impact
• Integrating strategic inputs to inform ongoing planning and optimization efforts

ASSUMPTION: This role requires a strategic mindset, strong marketing and event planning expertise, and the ability to collaborate across teams to achieve both short and long-term business objectives.

📋 Key Responsibilities

✅ Lead the development and execution of Center Expansion events and activities aimed at driving patient acquisition

✅ Oversee all aspects of event logistics, ensuring seamless execution and a positive experience for attendees and stakeholders

✅ Collaborate closely with agency and vendor partners to inform and execute marketing plans for center expansion

✅ Facilitate alignment across internal teams, including sales, operations, and clinical staff, ensuring event objectives align with overall business goals

✅ Support the acquisition marketing strategy for DeNovo clinics, ensuring targeted, effective campaigns for each market

✅ Analyze performance reports and share insights to help market partners track progress and measure marketing impact

✅ Integrate internal and external strategic inputs to inform ongoing planning and optimization efforts

ASSUMPTION: The ideal candidate will have experience in business strategy, marketing, digital marketing, media marketing, event planning, and data-driven marketing with strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5+ years of experience in business strategy, marketing, digital marketing, media marketing, and/or event planning

Required Skills:

• Proven success in driving customer engagement with new products, services, or experiences
• Strong data-driven marketer with the ability to leverage insights and develop effective marketing strategies
• Skilled in persuasive storytelling and communicating with senior leadership
• Expertise in marketing frameworks and strategic planning
• Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain their buy-in
• Experience managing and prioritizing diverse projects within budget perimeters
• Excellent communication skills, both written and verbal, with the ability to communicate at all organizational levels

Preferred Skills:

• Experience in the healthcare industry
• Experience in performance marketing

ASSUMPTION: The required qualifications section has been enhanced to include specific skills and experiences relevant to the role, with assumptions explicitly stated.

💰 Compensation & Benefits

Salary Range: $94,900 - $130,500 per year

Benefits:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time, and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Career development opportunities

Working Hours: 40 hours per week

ASSUMPTION: The salary range and benefits have been provided based on the information given in the job listing. The working hours have been specified as 40 hours per week.

📌 Applicant Insights

🔍 Company Context

Industry: Humana is a leading health and well-being company focused on making it easy for millions of customers to achieve their best health. They offer a wide range of health and wellness products and services through their insurance services and CenterWell healthcare services.

Company Size: Humana has 10,001+ employees, making it a large enterprise with a significant presence in the industry.

Founded: Humana was founded in 1961 and is headquartered in Louisville, Kentucky, with additional locations in Chicago, Illinois.

Company Description:

• Humana is committed to putting health first, helping people achieve their best health, and delivering care and service when and where they need it.
• Their cultural foundation is aligned with helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences.
• Humana continuously creates innovative solutions and resources to help people live their healthiest lives on their terms.

Company Specialties:

• Health insurance
• Healthcare services
• Wellness products and services
• Innovative healthcare solutions

Company Website: careers.humana.com

ASSUMPTION: The company context section provides an overview of Humana's industry, size, founding, and description, along with their specialties and website. Assumptions have been made based on the information provided in the job listing and LinkedIn company data.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring significant experience and expertise in marketing and event planning.

Reporting Structure: The Senior Product Marketer reports directly to the Associate Director of Center Expansion Marketing.

Work Arrangement: This role is remote-friendly, with occasional travel to Humana's offices for training or meetings required.

Growth Opportunities:

• Potential career growth within the marketing department or related fields
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Possibility to expand skills and knowledge in the healthcare industry

ASSUMPTION: The role analysis section provides insights into the career level, reporting structure, work arrangement, and growth opportunities for this position. Assumptions have been made based on the information provided in the job listing and industry standards.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional travel to Humana's offices

Office Location(s): Louisville, Kentucky, and Chicago, Illinois

Geographic Context:

• Humana's headquarters are in Louisville, Kentucky, with a significant presence in Chicago, Illinois.
• The remote-friendly work arrangement allows for flexibility and work-life balance.
• The occasional travel requirement ensures that employees have the opportunity to connect with colleagues and leadership in person.

Work Schedule: The work schedule is 40 hours per week, with the flexibility to work remotely.

ASSUMPTION: The location and work environment section provides information about the office type, office locations, geographic context, and work schedule. Assumptions have been made based on the information provided in the job listing and industry standards.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and event planning expertise
• Data-driven approach to marketing
• Communication and collaboration skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event planning experience
• Demonstrate your data-driven approach to marketing in your application materials
• Showcase your communication and collaboration skills through examples of successful marketing campaigns

ATS Keywords: Marketing strategy, event planning, data-driven, customer engagement, persuasive storytelling, strategic planning, collaboration, project management, communication

ASSUMPTION: The interview and application insights section provides an overview of the typical interview process, key assessment areas, application tips, and ATS keywords. Assumptions have been made based on the information provided in the job listing and industry standards.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Event planning software (e.g., Cvent, Eventbrite)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies section lists commonly used marketing, event planning, data analysis, and project management tools relevant to this role. Assumptions have been made based on industry standards and the information provided in the job listing.

👔 Cultural Fit Considerations

Company Values:

• Putting health first
• Empowering people to live healthier lives
• Delivering personalized, simplified, whole-person healthcare experiences

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Humana's mission to put health first and empower people to live healthier lives?
• Are you comfortable working in a collaborative, data-driven, and adaptable environment?
• Do you have experience working remotely and managing your time effectively?

ASSUMPTION: The cultural fit considerations section provides an overview of Humana's company values, work style, and self-assessment questions to help applicants determine if they are a good fit for the organization. Assumptions have been made based on the information provided in the job listing and LinkedIn company data.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt work-life balance
• Working remotely may present communication and collaboration challenges
• Managing multiple projects and stakeholders may be demanding
• Keeping up with industry trends and best practices in marketing and event planning may require continuous learning

ASSUMPTION: The potential challenges section highlights common obstacles that applicants may face in this role, with assumptions made based on the information provided in the job listing and industry standards.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Event Manager position in other industries
• However, the healthcare industry-specific context and focus on patient acquisition make this role unique
• Career progression may involve moving into a director or vice president role within marketing or a related field

ASSUMPTION: The similar roles comparison section provides an overview of how this role compares to related positions in other industries and potential career progression opportunities. Assumptions have been made based on the information provided in the job listing and industry standards.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new DeNovo clinic, including event planning, media buys, and targeted digital advertising
• Analyzing patient acquisition data to optimize marketing strategies and improve ROI for DeNovo clinic launches
• Collaborating with internal teams and external partners to enhance brand visibility and event planning for an upcoming clinic expansion

ASSUMPTION: The sample projects section provides examples of projects that the Senior Product Marketer may work on, with assumptions made based on the information provided in the job listing and industry standards.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Center Expansion Marketing department?
• How does this role fit into the overall marketing strategy for Humana's PCO?
• What are the key priorities for this role in the first 90 days?
• How does Humana support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working remotely for this role, and how does Humana support its remote employees?

ASSUMPTION: The key questions to ask during the interview section provides applicants with insightful questions to ask during the interview process, with assumptions made based on the information provided in the job listing and industry standards.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and event planning experience, data-driven approach, and communication skills
• Prepare examples of successful marketing campaigns and projects to showcase your expertise during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.