📌 Core Information
🔹 Job Title: Senior Product Marketer - Dental
🔹 Company: Carbon, Inc.
🔹 Location: Redwood City, California, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing clear, compelling positioning and messaging for Carbon’s dental lab products and solutions
- Crafting targeted content and sales enablement tools to resonate with dental lab audiences
- Defining and executing go-to-market plans for new products and applications
- Conducting market research and customer interviews to understand lab pain points and decision drivers
- Collaborating with field sales and partner channels to create campaigns that drive engagement, lead generation, and revenue growth
ASSUMPTION: This role requires a deep understanding of dental lab operations and workflows, as well as strong communication and writing skills. Experience in dental marketing or related fields is essential for success in this position.
📋 Key Responsibilities
✅ Developing clear, compelling positioning and messaging for Carbon’s dental lab products and solutions, grounded in deep customer and market insight
✅ Crafting targeted content and sales enablement tools – presentations, data-sheets, case studies, video scripts, webinars – that resonate with dental lab audiences
✅ Defining and executing go-to-market plans for new products and applications, partnering with Product Management and Sales
✅ Conducting market research and customer interviews to understand lab pain points, decision drivers, and competitive landscape
✅ Collaborating with field sales and partner channels to create campaigns that drive engagement, lead generation, and revenue growth
✅ Willingness to travel for customer visits in the field and trade shows
✅ Relationship management with 3rd party trade publications, vendors, agencies and influencers
✅ Strategic Product Marketing budget management
✅ Collaborating on and executing tradeshow strategy and support
✅ Representing the voice of the lab customer internally to inform product strategy, pricing, and roadmap decisions
✅ Monitoring and reporting on the effectiveness of marketing activities and adjusting strategies accordingly
ASSUMPTION: This role requires a strong understanding of dental lab operations, workflows, and challenges across a range of appliances. Familiarity with additive manufacturing / 3D printing technologies and digital workflows in dental production is also beneficial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in dental (dental lab preferred) marketing, product marketing, or related roles
Required Skills:
- Strong understanding of dental lab operations, workflows, and challenges across a range of appliances
- Proven track record of crafting effective product messaging and go-to-market strategies
- Ability to translate complex technical solutions into clear, benefit-driven value propositions
- Excellent communication, writing, and presentation skills
- Hands-on experience working directly in or with dental labs
- Familiarity with additive manufacturing / 3D printing technologies
- Knowledge of digital workflows in dental production
- Experience working cross-functionally with product, sales, engineering, and executive leadership
- Self-starter who thrives in a fast-paced, dynamic environment
Preferred Skills:
- Fluency in Spanish or other languages commonly spoken in dental labs
ASSUMPTION: While not explicitly stated, proficiency in marketing software tools and CRM systems is likely required for this role. Additionally, experience with trade show management and event planning may be beneficial.
💰 Compensation & Benefits
Salary Range: $132,800 - $199,200 per year (Bay Area, CA compensation bracket)
Benefits:
- Equity
- Benefits
- Time Off Programs
Working Hours: Full-time (40 hours per week) with a hybrid office schedule (3 days in office)
ASSUMPTION: Carbon offers a comprehensive total rewards package that includes equity, benefits, and time off programs. For more information on the total rewards package, visit https://www.carbon3d.com/about/life-at-carbon.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, additive manufacturing and 3D printing)
Company Size: 201-500 employees (mid-size company)
Founded: 2013
Company Description:
- Carbon is a technology company that specializes in additive manufacturing and digital production
- The company offers an integrated end-use materials, software, and 3D printers platform that enables teams to accelerate bringing products to market
- Carbon's platform is used across various industries, including automotive, industrial, medical, and consumer goods
Company Specialties:
- Additive Manufacturing
- 3D Printing
- Molecular Science
- Digital Manufacturing
- Manufacturing
- SaaS
- Software
- Automotive
- Industrial
- MedTech
- Consumer
- Dental
Company Website: https://www.carbon3d.com/
ASSUMPTION: Carbon is a well-established company in the additive manufacturing industry, with a strong focus on innovation and digital production. The company's mid-size structure allows for a more agile and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Product Management, Sales, Engineering, and Executive Leadership teams
Work Arrangement: Hybrid (3 days in office) with the preference for this role to be based in the Redwood City, CA office. Other US locations may be considered for the right candidate working remotely
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunity to work on cutting-edge technology and shape the future of digital manufacturing in the dental industry
- Chance to collaborate with cross-functional teams and develop a deep understanding of the dental lab industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success in the dental lab market.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): 1089 Mills Way, Redwood City, CA 94063, US
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, California
- The Bay Area is known for its vibrant tech industry, diverse culture, and high cost of living
- Redwood City offers a mix of urban and suburban living, with easy access to outdoor activities and nearby cities
Work Schedule: Full-time (40 hours per week) with a hybrid office schedule (3 days in office)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and team building in the office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Understanding of dental lab operations and workflows
- Marketing and communication skills
- Ability to translate complex technical solutions into clear value propositions
- Cultural fit and alignment with Carbon's values
Application Tips:
- Highlight your relevant experience in dental marketing or related fields
- Demonstrate your understanding of dental lab operations and workflows in your resume and cover letter
- Showcase your marketing and communication skills through examples of successful campaigns or projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Dental lab, product marketing, go-to-market strategy, market research, customer interviews, sales enablement, additive manufacturing, 3D printing, digital workflows, cross-functional collaboration
ASSUMPTION: Carbon uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Marketing software tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Presentation software (e.g., PowerPoint, Google Slides, or similar)
- Video creation and editing tools (e.g., iMovie, Adobe Premiere Pro, or similar)
- Webinar platforms (e.g., Zoom Webinar, GoToWebinar, or similar)
ASSUMPTION: Proficiency in marketing software tools and CRM systems is likely required for this role. Familiarity with presentation, video creation, and webinar platforms may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
- Sustainability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and driving impact
- Continuous learning and growth mindset
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in the dental lab industry?
- Describe a time when you had to translate complex technical information into clear, understandable content for a non-technical audience
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Carbon values a diverse and inclusive work environment, where team success is as important as celebrating individual contributions. Candidates who demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in this role.
⚠️ Potential Challenges
- Steep learning curve for candidates without prior experience in the dental lab industry
- Fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- Competitive salary range may attract a large number of applicants, making the application and interview process more competitive
- Potential for frequent travel to customer visits and trade shows
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on the dental lab industry and requires a deep understanding of dental lab operations and workflows
- Unlike other product marketing roles, this position requires hands-on experience working directly in or with dental labs
- Career progression in this role may lead to leadership opportunities within the marketing department or broader organization, rather than focusing on a specific industry or product line
ASSUMPTION: While this role shares some similarities with other product marketing positions, its unique focus on the dental lab industry and hands-on experience requirement sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new additive manufacturing solution tailored to the dental lab industry
- Crafting a series of customer interviews and focus groups to understand the pain points and decision drivers of dental lab owners and technicians
- Creating a suite of sales enablement tools, including presentations, data sheets, and case studies, to support the launch of a new product or application
ASSUMPTION: These sample projects illustrate the types of initiatives and deliverables expected from the successful candidate in this role. They also demonstrate the cross-functional nature of the position and the importance of customer-centric and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the dental lab industry and how Carbon's products and solutions address the market needs?
- How does Carbon support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carbon measure the success of its marketing campaigns and initiatives, and how does this role contribute to those metrics?
- What is the company's long-term vision for its dental lab offerings, and how does this role fit into that strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in dental marketing or related fields, as well as your understanding of dental lab operations and workflows
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- If applicable, prepare examples of successful marketing campaigns or projects that demonstrate your skills and achievements
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
