Senior Product Marketing Director

📌 Core Information

🔹 Job Title: Senior Product Marketing Director

🔹 Company: Confluence Technologies

🔹 Location: Remote (US/Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US/Canada)

🚀 Job Overview

Key aspects of this role include:

• Strategic B2B marketing leadership for Confluence's product suite
• Global team management and cross-functional collaboration
• Demand generation, product marketing, and sales enablement
• Impactful campaign execution driving pipeline growth and revenue

ASSUMPTION: This role requires a proven track record in B2B marketing, with a strong focus on global strategy and execution.

📋 Key Responsibilities

✅ Define and execute global marketing strategy for Confluence's product suite

✅ Lead and mentor a global team of marketing professionals

✅ Collaborate with cross-functional teams to align marketing initiatives with business objectives

✅ Plan and execute marketing programs, product launches, and strategic campaigns

✅ Drive pipeline growth, market awareness, and revenue generation

ASSUMPTION: This role requires a mix of strategic thinking, hands-on execution, and strong leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies

Required Skills:

• Proven expertise in multi-channel demand generation
• Strong FinTech product marketing background, specifically in selling into the buy-side Investment Management industry
• Extensive experience in Account-Based Marketing (ABM) strategies
• Excellent communication and writing skills

Preferred Skills:

• Data-driven analytics capabilities
• Strong organizational and project management skills
• Collaborative and adaptable team player

ASSUMPTION: Candidates should have a solid background in B2B marketing, with a focus on demand generation, product marketing, and sales enablement.

💰 Compensation & Benefits

Salary Range: $170,000 - $200,000 USD per year

Benefits:

• Generous Time Off packages
• Global Career Development opportunities
• Social Events
• Referral Bonus scheme
• Medical, Dental, Vision, FSA and/or HSA spending accounts
• Life Insurance, Disability Coverage
• 401(k) Plan with company-match
• Discretionary Bonus Program

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on market data and considers location, experience, and other job-related factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on investment management industry data challenges

Company Size: Medium (501-1,000 employees)

Founded: 1991

Company Description:

• Global technology solutions provider helping the investment management industry solve complex investment data challenges
• Offers innovative products for asset owners, asset managers, and asset service providers
• Headquartered in Pittsburgh, PA, with locations across Europe, North America, South Africa, Australia, and Asia

Company Specialties:

• Managed Investment Solutions
• Data Management Automation
• Alternative Fund Management
• RegTech and DataTech

Company Website: www.confluence.com

ASSUMPTION: Confluence is a well-established company with a strong global presence and a focus on data-driven solutions for the investment management industry.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: Reports directly to Kathleen Keenan

Work Arrangement: Remote (US/Canada)

Growth Opportunities:

• Potential to shape high-level marketing initiatives
• Leadership and mentoring opportunities
• Career progression within the global organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and global exposure.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): N/A

Geographic Context:

• Remote work allows for flexibility and work-life balance
• Time zone preference for CET or EST to facilitate global collaboration
• Opportunity to work with a diverse, global team

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also facilitating global collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Behavioral and situational interview with the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and global marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Campaign execution and data-driven decision-making

Application Tips:

• Highlight relevant B2B marketing experience and achievements
• Tailor resume and cover letter to emphasize skills and experiences mentioned in the job description
• Prepare examples of successful marketing campaigns and their impact on business outcomes

ATS Keywords: B2B Marketing, Demand Generation, Product Marketing, Sales Enablement, Account-Based Marketing, Global Marketing Strategy, Team Leadership, Cross-Functional Collaboration, Campaign Execution, Data-Driven Decision Making

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing strategic thinking, leadership skills, and relevant marketing experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies are standard for B2B marketing roles and should be familiar to experienced candidates.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Face reality with honesty, courage, and accountability
• Imagination: Deal creatively with challenges and envision what the world could be
• Discipline: Build good habits into reflexes which become a part of our life
• Service: Committed to the success of others

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical

Self-Assessment Questions:

• How have you demonstrated integrity in a previous role, and how would you apply this value at Confluence?
• Can you describe a time when you used imagination to overcome a marketing challenge?
• How do you ensure discipline in your work, especially when managing multiple projects and deadlines?
• How have you shown commitment to the success of others in your previous roles?

ASSUMPTION: Confluence values a strong work ethic, collaboration, and a commitment to the success of others, both internally and externally.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing strategic thinking with hands-on campaign execution
• Aligning marketing initiatives with business objectives across multiple departments
• Keeping up with the fast-paced and ever-evolving FinTech industry

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a deep understanding of the FinTech industry.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires a strong focus on global strategy and execution, as well as a deep understanding of the FinTech industry
• Confluence's focus on investment management industry data challenges sets it apart from other software development companies
• Career progression opportunities may vary depending on the organization's size and structure

ASSUMPTION: This role is unique in its focus on global strategy, FinTech industry expertise, and data-driven solutions for the investment management industry.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new product launch
• Implementing an Account-Based Marketing (ABM) strategy to target high-value accounts
• Analyzing campaign performance data to optimize marketing efforts and improve ROI

ASSUMPTION: These sample projects are designed to showcase the strategic, hands-on, and data-driven aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Confluence support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing team collaborate with other departments, such as Product and Sales, to ensure alignment and effectiveness?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the company's priorities, and the opportunities for professional growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant B2B marketing experience and achievements
• Prepare examples of successful marketing campaigns and their impact on business outcomes
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.