📌 Core Information
🔹 Job Title: Senior Product Marketing Director
🔹 Company: XM Cyber
🔹 Location: United Kingdom
🔹 Job Type: Full-time, Remote
🔹 Category: Computer and Network Security
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber to the market
- Building successful GTM strategies and technical product launches
- Working at the intersection between product, marketing, and sales
- Driving pipeline creation, new product launches, and sales enablement
ASSUMPTION: This role requires a unique combination of storytelling skills and technical enthusiasm, with a focus on B2B product marketing in the cybersecurity industry.
📋 Key Responsibilities
✅ Develop messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis
✅ Research and understand target buyer personas and market segments
✅ Communicate the value proposition of XM Cyber’s products to the sales team
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value
- Customer-centric mindset with a deep understanding of customer’s pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with B2B enterprise product marketing in Cybersecurity
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, having experience in the cybersecurity industry and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Senior Product Marketing Director role in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible working hours and remote work options
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Director role in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber is a leading hybrid cloud security company that focuses on transforming exposure management and demonstrating how attackers might compromise critical assets.
Company Size: XM Cyber has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: XM Cyber was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- XM Cyber transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company helps organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- Founded by top executives from the Israeli cyber intelligence community, XM Cyber has offices in North America, Europe, and Israel.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: https://www.xmcyber.com/
ASSUMPTION: XM Cyber's focus on innovation and growth provides opportunities for employees to learn, develop, and make a significant impact on the company's success.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Product Marketing
Reporting Structure: This role will work closely with the Head of Product Marketing, as well as cross-functionally with product, marketing, and sales teams
Work Arrangement: Full-time, remote work with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on cutting-edge cybersecurity technologies
- Chance to make a significant impact on the company's success and growth
ASSUMPTION: This role offers growth opportunities as the company continues to expand and innovate in the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Remote work, with the option to work from home or a co-working space
Office Location(s): United Kingdom (with the option to work from other locations as needed)
Geographic Context:
- The United Kingdom has a thriving tech industry and offers a diverse range of cultural experiences
- The remote work option provides flexibility and the ability to work from various locations within the UK
- The UK's time zone allows for effective collaboration with the company's global offices
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility and the ability to work from various locations within the UK, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Head of Product Marketing
- Final interview with the hiring manager and other team members
Key Assessment Areas:
- Technical knowledge of cybersecurity and product marketing
- Storytelling and presentation skills
- Customer-centric mindset and ability to translate technical capabilities into business value
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical interview questions by brushing up on your cybersecurity and product marketing knowledge
- Demonstrate your storytelling and presentation skills by preparing a sample product launch presentation
ATS Keywords: Product Marketing, B2B Marketing, Cybersecurity, Storytelling, Technical Enthusiasm, Market Intelligence, Sales Enablement, Messaging, Positioning, Customer Engagement, Integrated Marketing Campaigns, Competitive Analysis, Buyer Personas, Value Proposition, Presentation Skills, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's technical knowledge, storytelling skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Product marketing tools (e.g., ProductPlan, Asana)
- Cybersecurity tools and platforms (e.g., XM Cyber's own platform)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems would be beneficial for this role, as they are commonly used in B2B product marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and driving business impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with cross-functional teams?
- Are you passionate about cybersecurity and eager to learn about the latest industry developments?
- Do you have strong storytelling and presentation skills, and are you able to translate technical capabilities into business value?
ASSUMPTION: XM Cyber values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment will likely be a good fit for the company.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging and time-consuming
- The cybersecurity industry is constantly evolving, requiring continuous learning and adaptation
- The role may involve working with diverse teams across different time zones, which can present communication and collaboration challenges
- The remote work environment may require strong self-motivation and time management skills
ASSUMPTION: While there may be challenges associated with this role, the opportunity to work on cutting-edge cybersecurity technologies and make a significant impact on the company's success outweighs these challenges.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Director roles in the cybersecurity industry, but may have a greater focus on storytelling and customer-centricity
- Compared to other B2B product marketing roles, this role may require a deeper understanding of cybersecurity technologies and industry trends
- Career progression in this role may involve moving into a leadership or management position as the company grows
ASSUMPTION: While this role shares similarities with other Senior Product Marketing Director roles, the focus on storytelling and customer-centricity sets it apart from other positions in the industry.
📝 Sample Projects
- Developing a product launch plan for a new cybersecurity tool or platform
- Creating a competitive analysis report to inform product positioning and messaging
- Designing a customer engagement campaign to drive product adoption and customer success
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall product marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to cross-functional collaboration and teamwork?
- How does the company measure the success of its product marketing efforts?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical interview questions by brushing up on your cybersecurity and product marketing knowledge
- Demonstrate your storytelling and presentation skills by preparing a sample product launch presentation
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
