Senior Product Marketing – Intelligent Systems_內湖

📌 Core Information

🔹 Job Title: Senior Product Marketing – Intelligent Systems_內湖

🔹 Company: Advantech

🔹 Location: Taipei_Neihu, Taiwan

🔹 Job Type: Full-Time

🔹 Category: Industrial Automation

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing integrated marketing campaigns across digital and physical touchpoints
• Developing strategic messaging and positioning based on industry use cases and solution differentiators
• Creating high-quality marketing assets and collaborating with cross-functional teams
• Conducting market research and tracking campaign performance

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving growth for the Intelligent Systems product line.

📋 Key Responsibilities

✅ Plan and execute integrated marketing campaigns across online and offline channels, including trade shows, webinars, websites, eDMs, and digital advertising.

✅ Develop persuasive messaging and positioning based on key industry use cases and solution differentiators.

✅ Create high-quality marketing assets including brochures, press releases, videos, web content, and ad creatives.

✅ Collaborate closely with sales, product, and regional marketing teams to ensure alignment and execution of go-to-market strategies.

✅ Conduct market and competitor research to support product launches and business development initiatives.

✅ Track campaign performance using tools such as Google Analytics, CRM dashboards, and digital ad metrics, and provide actionable insights.

✅ Contribute to customer engagement programs including online events, co-marketing, and vertical campaign content.

ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as the ability to create compelling content and messaging.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field.

Experience: 3–7 years of experience in product marketing or integrated marketing, ideally in B2B technology or industrial sectors.

Required Skills:

• Proven ability to manage marketing projects independently from planning to execution
• Strong written and verbal communication skills in English
• Familiarity with marketing tools such as Google Analytics, Facebook/LinkedIn Ads Manager, HubSpot, etc.
• Collaborative mindset, strategic thinking, and strong problem-solving skills

Preferred Skills:

• Experience in smart manufacturing, industrial computing, or edge computing marketing

ASSUMPTION: Candidates with experience in B2B technology or industrial sectors are likely to have a strong foundation in this role, but a willingness to learn and adapt is crucial.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-senior level role in Taiwan's industrial automation sector is NT$70,000 - NT$120,000 per month. This estimate is based on market research and comparable roles in the region.

Benefits:

• Healthcare Screening
• Insurance
• Income Protection
• Compensation Programs
• Perks at Work
• Family Events
• Voluntary Charity Benefits
• Career Opportunities
• Learning Opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Flexible work arrangements may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be reviewed periodically.

📌 Applicant Insights

🔍 Company Context

Industry: Advantech operates in the industrial automation sector, focusing on providing trusted, innovative products, services, and solutions. The company offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support.

Company Size: Advantech is a large organization with approximately 5,000-10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Advantech was founded in 1983 and has since grown to become a leader in its industry, with a strong global presence.

Company Description:

• Advantech offers a wide array of products and services, including embedded boards and design-in services, applied computing, intelligent services, and digital healthcare solutions
• The company focuses on enabling an intelligent planet with automation and embedded computing products and solutions that empower the development of smarter working and living
• Advantech cooperates closely with its partners to help provide complete solutions for a wide range of applications across diverse industries

Company Specialties:

• Industrial Automation
• Embedded Boards & Design-in Services
• Applied Computing
• Intelligent Services
• Digital Healthcare
• Intelligent Transportation Solutions
• In-vehicle & Mobile Computing
• Internet of Things Solutions
• Edge Intelligence
• Smart City
• Intelligent Factory- Industry 4.0
• IoT- Devices, Sensors, Gateways, Networks & Telecom
• Software

Company Website: https://www.advantech.com/en

ASSUMPTION: Advantech's extensive product portfolio and global presence provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 3-7 years of experience in product marketing or integrated marketing, seeking to drive growth and strategic initiatives within a large organization.

Reporting Structure: The Senior Product Marketing role may report directly to the Head of Marketing or a similar position, depending on the organizational structure of the specific business unit or region.

Work Arrangement: This role is on-site, with standard office hours. However, flexible work arrangements may be available based on team needs and performance.

Growth Opportunities:

• Advantech's large size and diverse product portfolio offer ample opportunities for career progression and role expansion
• Candidates may have the chance to work on various projects and collaborate with different teams, gaining valuable experience and exposure
• The company's global presence may provide opportunities for international assignments or relocation

ASSUMPTION: Candidates should be proactive in seeking out growth opportunities and demonstrating their value to the organization to maximize their potential for career advancement.

🌍 Location & Work Environment

Office Type: Advantech's Taipei office is a modern, professional environment with a collaborative work culture.

Office Location(s): No. 1, Alley 20, Lane 26, Rueiguang Road, Neihu District, Taipei 114, Taiwan

Geographic Context:

• Taipei is a bustling metropolis with a vibrant tech industry, providing ample opportunities for networking and professional growth
• The Neihu District is a major hub for technology and innovation, with many international companies having their offices in the area
• Taiwan's strategic location in the Asia-Pacific region offers opportunities for international travel and collaboration

Work Schedule: Standard office hours, Monday to Friday, with the possibility of flexible work arrangements based on team needs and performance.

ASSUMPTION: The work environment at Advantech's Taipei office is likely to be dynamic and collaborative, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Marketing strategy and campaign planning
• Communication and presentation skills
• Industry knowledge and market research capabilities
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Demonstrate your understanding of Advantech's products and the industrial automation sector during the interview

ATS Keywords: Product Marketing, Integrated Marketing, B2B Technology, Project Management, Communication Skills, Market Research, Campaign Execution, Content Creation, Collaboration, Strategic Thinking, Problem Solving, Digital Advertising, Analytics, Smart Manufacturing, Industrial Computing, Edge Computing

ASSUMPTION: The application process at Advantech is likely to be competitive, with a strong focus on finding candidates with relevant experience and a strategic mindset.

🛠️ Tools & Technologies

• Google Analytics
• Facebook/LinkedIn Ads Manager
• HubSpot
• CRM software (e.g., Salesforce, Microsoft Dynamics, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Customer-centric
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Advantech's company values, particularly innovation and customer-centricity?
• How comfortable are you working in a dynamic, collaborative environment with a strong focus on execution?
• How does your personal work style fit with Advantech's work culture, particularly in terms of adaptability and results-driven approach?

ASSUMPTION: Candidates should carefully consider their fit with Advantech's company values and work style, as these factors are crucial for success in this role and the organization.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and prioritization
• Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
• Collaborating effectively with cross-functional teams, including sales, product, and regional marketing, to ensure alignment and execution of go-to-market strategies
• Keeping up with industry trends and market research to support product launches and business development initiatives

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on campaign execution and digital marketing channels
• In the industrial automation sector, this role focuses more on integrated marketing and strategic messaging than some other related positions
• Career progression in this role may involve moving into leadership positions or specializing in specific industry verticals

ASSUMPTION: Candidates should consider how this role differs from other product marketing positions and how their skills and experience align with the unique aspects of this opportunity.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for a new product launch in the smart manufacturing sector
• Conducting market research and competitive analysis to inform product positioning and messaging for an edge computing solution
• Creating and managing a customer engagement program focused on online events and co-marketing initiatives for the intelligent transportation solutions division

ASSUMPTION: These sample projects illustrate the types of initiatives candidates may work on in this role, highlighting the need for strategic thinking, strong communication skills, and a collaborative mindset.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into that workflow?
• How does the regional marketing team collaborate with the product marketing team to ensure consistent messaging and go-to-market strategies across different regions?
• What are the most significant challenges facing the Intelligent Systems product line, and how can this role address them?
• How does Advantech support the professional development and growth of its marketing team members?
• What is the expected timeline for ramping up in this role, and how will my performance be measured during this period?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's dynamics, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Demonstrate your understanding of Advantech's products and the industrial automation sector during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.