Senior Product Marketing Leader (m/f/d)

📌 Core Information

🔹 Job Title: Senior Product Marketing Leader (m/f/d)

🔹 Company: GE Vernova

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Energy & Utilities

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the marketing strategy for Gas Power products
• Consolidating marketplace and customer insights to guide product development
• Defining and leading marketing campaigns
• Providing relevant marketplace context and data to support operational decision-making

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally in a matrixed organization.

📋 Key Responsibilities

✅ Develop and own the marketing strategy for Gas Power products (Heavy Duty Gas Turbines, Steam Turbines, Generators, HRSGs) for new units and/or services

✅ Stay abreast of industry trends, power & electricity market insights, marketplace leading indicators and forecasts relevant to the business; liaise with regional marketing experts and “connect the dots” globally

✅ Gather Voice of Customer (VOC) insights, understand customer requirements and utilize data to inform on product and/or sales strategies providing a differentiated value proposition

✅ Perform segmentation analyses considering customer values, behaviors, and needs. Perform market mapping & targeting; capture emerging trends in relevant segments and develop corresponding strategies

✅ Document marketplace requirements in support of new product development, summarizing marketplace insights, segmentation, requirements identification, and VOC

✅ Provide relevant marketplace inputs feeding into new product business cases and capital allocation decisions

✅ Strategically partner with Product Managers throughout the product development phase

✅ Define and lead marketing campaigns, develop and maintain internal/external collateral (e.g. fact sheets, customer presentations, catalogs, webinars, webpages)

✅ Provide marketplace context, data, and guidance in support of operational decision-making as well as longer term product positioning & strategy

✅ Participate in continuous process improvement initiatives related to the Marketing work scope

ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business-related discipline, or engineering from an accredited college or university, or equivalent knowledge/experience

Experience: Significant experience in the Power industry and a marketing, product management, or commercial role

Required Skills:

• Proven track record in product marketing or a related field
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively in a cross-functional, matrixed organization
• Familiarity with the global gas power generation marketplace and industry tools/databases
• Solid understanding of market research techniques, market analysis techniques, and statistical analysis

Preferred Skills:

• Master's degree in a relevant field
• Experience in a global or multinational corporation
• Fluency in multiple languages

ASSUMPTION: A strong preference will be given to candidates with experience in the power generation industry and a proven track record in product marketing.

💰 Compensation & Benefits

Salary Range: $128,600 - $171,400 USD Annual (for U.S. based candidates only)

Benefits:

• Healthcare benefits (medical, dental, vision, prescription drug coverage, Health Coach, Employee Assistance Program)
• Retirement benefits (GE Retirement Savings Plan, company matching contributions, company retirement contributions, access to Fidelity resources and planning consultants)
• Other benefits (tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, paid time-off)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is for U.S. based candidates only. Benefits may vary based on the candidate's employment status and national requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Electric Power Generation

Company Size: 10,001+ employees (Global)

Founded: 1892 (as General Electric)

Company Description:

• GE Vernova is a purpose-built energy technology company on a mission to electrify and decarbonize the world.
• It is made up of three businesses -- Power, Wind, and Electrification -- with a focus on accelerating the path to more reliable, affordable, and sustainable energy.
• The company aims to help its customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life.

Company Specialties:

• Power generation and management
• Renewable energy (wind) technologies
• Electrification and grid modernization

Company Website: https://www.gevernova.com/

ASSUMPTION: GE Vernova is a well-established company with a strong global presence and a commitment to driving innovation in the energy sector.

📊 Role Analysis

Career Level: Senior Professional

Reporting Structure: This role reports directly to the Head of Marketing for the Gas Power business.

Work Arrangement: On-site, with the primary work location being Chennai, Tamil Nādu, India.

Growth Opportunities:

• Potential to take on increased responsibilities and leadership roles within the Marketing team or across the broader organization.
• Opportunities to work on high-impact projects and contribute to the company's strategic direction.
• Access to professional development and training opportunities to support career growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations globally.

Office Location(s): Chennai, Tamil Nādu, India (primary); Baden, Aargau, Switzerland; Schenectady, New York, United States; Greenville, South Carolina, United States; Atlanta, Georgia, United States; Houston, Texas, United States; New York, New York, United States; Dubai, United Arab Emirates

Geographic Context:

• Chennai, Tamil Nādu, India: A major urban center and the capital of the Indian state of Tamil Nadu, with a population of over 10 million.
• Baden, Aargau, Switzerland: A small city in northern Switzerland, with a population of around 18,000, located near the German border.
• Schenectady, New York, United States: A city in the U.S. state of New York, with a population of around 65,000, located near the state capital of Albany.

Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours to accommodate business needs.

ASSUMPTION: The primary work location for this role is Chennai, Tamil Nādu, India, with occasional travel required to other office locations or customer sites.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Industry knowledge and market awareness
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Product Marketing, Gas Power, Market Analysis, Customer Insights, Strategic Decision-Making, Project Management, Cross-Functional Collaboration, Global Energy Market, Power Generation, Electricity Market, Market Research, Market Analysis, Statistical Analysis

ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on cultural fit and technical skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing Automation platforms (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Transparency
• Inclusion
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach working in a matrixed organization, and how have you successfully navigated such structures in the past?
• Can you provide an example of a time when you identified a market trend or opportunity and capitalized on it to drive business success?
• How do you balance strategic thinking with tactical execution, and can you give an example of a project where you demonstrated this balance?

ASSUMPTION: GE Vernova values candidates who are strong cultural fits, with a focus on collaboration, innovation, and a results-driven mindset.

⚠️ Potential Challenges

• Working in a matrixed organization with multiple stakeholders can present challenges in terms of decision-making and prioritization.
• The global energy market is dynamic and unpredictable, requiring constant adaptation and flexibility.
• The role may require occasional travel to other office locations or customer sites, which can be demanding and time-consuming.
• The pace of work can be fast-paced and intense, with tight deadlines and high expectations.

ASSUMPTION: Success in this role requires strong communication, collaboration, and project management skills, as well as the ability to thrive in a dynamic and sometimes challenging work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager in the energy sector, but with a broader scope and greater strategic influence.
• Unlike other roles in the industry, this position requires a deep understanding of the global gas power generation marketplace and a strong ability to connect the dots across regional markets.
• Career progression in this role could lead to senior leadership positions within the Marketing function or across the broader organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on global market analysis and strategic decision-making.

📝 Sample Projects

• Developing a comprehensive market analysis and segmentation strategy for a new gas turbine product line
• Collaborating with cross-functional teams to launch a successful marketing campaign for a steam turbine upgrade package
• Conducting a competitive landscape analysis and positioning strategy for a generator product line

ASSUMPTION: The projects undertaken in this role will be diverse and challenging, requiring a strong analytical skillset and a strategic mindset.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for the Gas Power business, and how this role contributes to that vision?
• How does the company support the professional development and growth of its employees, particularly in the Marketing function?
• Can you provide an example of a recent marketing campaign that the company has executed successfully, and what role did the Marketing team play in its development and execution?
• How does the company approach collaboration and decision-making in a matrixed organization, and what tools or processes are in place to support this structure?
• What are the key priorities for this role in the first 90 days, and how does the hiring manager envision success in this position?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.gecareers.com/vernova/global/en/job/GVXGVWGLOBALR5008212EXTERNALENGLOBAL/Senior-Product-Marketing-Leader-m-f-d
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your problem-solving skills, leadership, and teamwork.
• Prepare for behavioral interview questions that focus on your ability to work effectively in a matrixed organization, your market awareness, and your strategic thinking.
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.