Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Optery, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: 2025-07-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Defining product marketing strategy and enablement for B2C and B2B product lines
• Crafting compelling messaging and positioning for Optery Personal, Optery for Family, Optery for Business, and the Optery API
• Creating customer-facing assets, such as explainer videos, sales collateral, and knowledge base articles
• Monitoring market trends and competitor offerings, and conducting regular win/loss analyses
• Collaborating with cross-functional teams to ensure successful product launches and customer success

ASSUMPTION: This role requires a strong background in product marketing, with a focus on both B2C and B2B products. Familiarity with cybersecurity, consumer-tech, or privacy/security companies is beneficial.

📋 Key Responsibilities

✅ Go-to-Market Planning: Define launch roadmaps for new features and products, coordinating cross-functional teams (Product, Design, Growth, Sales, Support)

✅ Messaging & Positioning: Develop and maintain differentiated value propositions, messaging frameworks, and competitive battle cards for all product lines

✅ Explainer Videos & Sales Collateral: Script, storyboard, and oversee the production of short-form videos, slide decks, one-pagers, and case studies that resonate with consumers and enterprise buyers

✅ Help Desk & Knowledge Base: Create and continuously update Help Center articles, FAQs, in-app tooltips, and training materials to reduce support tickets and accelerate user onboarding

✅ Competitive Analysis: Monitor market trends and competitor offerings; produce regular reports and “win/loss” analyses to inform product and sales strategies

✅ Sales & Support Enablement: Deliver training sessions, playbooks, and objection-handling guides; partner with Sales Ops to integrate product marketing assets into the CRM

✅ Customer Insights: Conduct interviews, surveys, and usability tests to gather feedback; surface key insights to Product and Growth teams to inform roadmap prioritization

✅ Performance Tracking: Define and track KPIs (e.g., MQL → SQL conversion, feature adoption, content engagement); build dashboards to measure the impact of product marketing initiatives

✅ Cross-Functional Collaboration: Serve as the internal champion for product launches—aligning Product, Engineering, Design, Growth, Sales, and Support around messaging, timing, and success metrics

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to ensure successful product launches and customer success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing at B2C or B2B SaaS, cybersecurity, consumer-tech, or privacy/security companies

Required Skills:

• Proven success launching and positioning both consumer-facing and enterprise products
• Strong storytelling skills: ability to distill technical features into clear benefits for diverse audiences
• Hands-on experience producing explainer videos, sales decks, and customer enablement materials
• Analytical mindset: comfortable with A/B tests on messaging, content performance metrics, and competitive analyses
• Familiarity with marketing and sales tools (HubSpot, Salesforce, Gainsight, Zendesk, or similar)
• Excellent written, visual, and verbal communication skills; adept at leading cross-functional teams; comfortable presenting to executives and mentoring teams; bias for action and pragmatism
• Self-starter with a bias for action, strong project-management skills, and attention to detail
• Track record of professional success and achievement

Preferred Skills:

• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Experience with product analytics tools (e.g., Mixpanel, Amplitude)

ASSUMPTION: Candidates with experience in the cybersecurity, consumer-tech, or privacy/security industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year

Benefits:

• Competitive equity
• Great health, dental, and vision insurance
• 401k program with employer match
• Paid time off policy
• Stipend for home office setup

Working Hours: Regular U.S. business hours (Eastern, Central, Mountain, and/or Pacific time zones)

ASSUMPTION: The salary range provided is based on industry standards for a senior product marketing role in the United States. The benefits listed are typical for a company of Optery's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Optery operates in the technology, information, and internet industry, focusing on personal data privacy, security, and delivering exceptional user experiences.

Company Size: Optery is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment.

Founded: Optery was founded in 2020 and has since grown to become a leader in personal data removal and cybersecurity services.

Company Description:

• Optery is at the forefront of personal data protection, offering state-of-the-art removal software that empowers users to take control of their online information
• The company specializes in opting users out of data broker sites that trade in personal information, such as home addresses, emails, phone numbers, and other sensitive details
• Optery's services also include automated data removal, privacy compliance, enterprise data security, and user-friendly privacy tools

Company Specialties:

• Personal Data Privacy
• Data Broker Scanning Software
• Phishing Attack Prevention
• Employee Data Protection
• Automated Data Removal
• Privacy Compliance
• Enterprise Data Security
• User-Friendly Privacy Tools

Company Website: https://www.optery.com

ASSUMPTION: Optery's focus on personal data privacy and security makes it an attractive option for candidates passionate about these fields and eager to make a significant impact on user privacy.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The Senior Product Marketing Manager reports directly to the CEO and collaborates with various teams, including Product, Design, Growth, Sales, and Support.

Work Arrangement: This role is remote and requires working regular U.S. business hours.

Growth Opportunities:

• As Optery continues to grow, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or lead a team
• The company's success and expansion could open up new career paths within the organization

ASSUMPTION: This role offers significant growth potential, as Optery is a high-growth startup with a strong focus on innovation and customer success.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): United States

Geographic Context:

• The United States has a well-established tech industry, with numerous opportunities for collaboration and innovation
• The remote work arrangement allows for flexibility and a better work-life balance
• The U.S. time zones covered by this role (Eastern, Central, Mountain, and/or Pacific) ensure overlap with the majority of the company's operations

Work Schedule: Regular U.S. business hours (Monday - Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break)

ASSUMPTION: The remote work arrangement and flexible U.S. business hours provide a good work-life balance for candidates, while still ensuring effective collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager (CEO)
• In-depth interview with the CEO and other team members
• Final interview with the CEO and a decision

Key Assessment Areas:

• Product marketing expertise and experience
• Storytelling and communication skills
• Analytical mindset and problem-solving abilities
• Collaboration and teamwork skills
• Alignment with Optery's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past work, such as messaging frameworks, competitive battle cards, or customer-facing assets
• Research Optery's products and industry to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth, product roadmap, and team dynamics

ATS Keywords: Product Marketing, B2C, B2B, Messaging, Positioning, Sales Enablement, Customer Insights, Competitive Analysis, Product Launch, Cross-Functional Collaboration, Cybersecurity, Consumer Data Privacy

ASSUMPTION: Optery uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Gainsight
• Zendesk
• Marketo (preferred)
• Pardot (preferred)
• Mixpanel (preferred)
• Amplitude (preferred)

ASSUMPTION: Familiarity with these tools is preferred, as they are commonly used in product marketing roles and can help streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Transparent
• Empowering

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Cross-functional and collaborative
• Results-oriented and action-driven
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable working remotely with a distributed team?
• Are you passionate about customer data privacy and security, and eager to make a significant impact on user privacy?
• Do you have strong storytelling and communication skills, and are you comfortable presenting to executives and mentoring teams?
• Are you a self-starter with a bias for action, strong project-management skills, and attention to detail?

ASSUMPTION: Optery values candidates who are passionate about their mission, comfortable working remotely, and eager to make a significant impact on user privacy.

⚠️ Potential Challenges

• The role requires working regular U.S. business hours, which may not be suitable for candidates in significantly different time zones
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The role involves collaborating with various teams, which may require additional communication and coordination efforts
• The remote work arrangement may present challenges for candidates who prefer an in-office work environment

ASSUMPTION: These potential challenges should be carefully considered by candidates to ensure a good fit with their personal preferences and work style.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique opportunity to work at a high-growth startup focused on personal data privacy and security
• Optery's focus on consumer data privacy and security sets it apart from many other tech companies, providing a compelling mission and impact for candidates
• As a senior role, this position offers significant growth potential and the opportunity to make a significant impact on the company's success

ASSUMPTION: This role offers a unique combination of mission-driven work, high-growth potential, and the opportunity to make a significant impact on user privacy.

📝 Sample Projects

• Developing a comprehensive messaging framework for Optery Personal, Optery for Family, Optery for Business, and the Optery API
• Creating a series of explainer videos that clearly communicate the benefits of Optery's services to both consumers and enterprise buyers
• Conducting a competitive analysis of other personal data removal and cybersecurity services, and developing a battle card to differentiate Optery's offerings

ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Product Marketing Manager might undertake to drive adoption, retention, and expansion of Optery's products.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company plan to grow and expand its product offerings in the coming years, and what role will this position play in that growth?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company support the professional development and growth of its employees, particularly in the product marketing function?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: These key questions can help candidates better understand the company's growth plans, expectations for the role, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past work, such as messaging frameworks, competitive battle cards, or customer-facing assets
• Research Optery's products and industry to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth, product roadmap, and team dynamics
• Follow up with the hiring manager (CEO) one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.