L

Senior Product Marketing Manager

Ledgy
Full-time
Remote
Worldwide
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Marketing Manager

πŸ”Ή Company: Ledgy

πŸ”Ή Location: London, United Kingdom / Remote

πŸ”Ή Job Type: Full-time, Hybrid (1 day in the office per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: Mid-Senior level (4+ years of experience)

πŸ”Ή Remote Status: Hybrid (Remote work available)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the product marketing function and shaping the product marketing strategy
  • Positioning products, features, and value proposition to ensure pipeline generation, product adoption, and customer retention
  • Collaborating with cross-functional teams (product, marketing, sales) to execute go-to-market campaigns
  • Analyzing market trends, competitors, and customer needs to inform product strategy
  • Building and scaling product marketing processes and resources

ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and a strong understanding of B2B SaaS marketing. Experience in fintech is a plus.

πŸ“‹ Key Responsibilities

βœ… Lead the product marketing function and develop the product marketing strategy

βœ… Position Ledgy's products, features, and value proposition to drive adoption and retention

βœ… Collaborate with cross-functional teams to execute go-to-market campaigns and drive product adoption

βœ… Analyze market trends, competitors, and customer needs to inform product strategy and improve customer personas

βœ… Create marketing assets, such as case studies, demos, and user guides, to drive adoption and internal advocacy

βœ… Brief product, marketing, and sales teams with user insights, value props, and messaging

βœ… Scale product marketing processes by operationalizing the delivery of key resources

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience managing Product Marketing at a fast-growing tech company, ideally in B2B SaaS or fintech

Required Skills:

  • Proven track record of launching products and features in multiple markets
  • Excellent project management skills and ability to work cross-functionally
  • Data-driven approach and understanding of incremental improvement
  • Strong communication and stakeholder management skills
  • Fluency in English

Preferred Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo)
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
  • Knowledge of the financial services industry

ASSUMPTION: Candidates with experience in B2B SaaS or fintech product marketing are strongly preferred. However, exceptional candidates from other backgrounds may also be considered.

πŸ’° Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (gross, based on experience and location)

Benefits:

  • Flexible working hours
  • 25 days of vacation
  • Up to 40 days of remote work from outside your home country
  • Generous yearly learning and development budget
  • Competitive salary, benefits, and equity

Working Hours: Full-time (40 hours per week), with flexible working hours and 1 day in the office per week

ASSUMPTION: The salary range is estimated based on market rates for similar roles in B2B SaaS or fintech companies in London and Zurich.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ledgy operates in the financial services industry, focusing on equity management and financial reporting for private and public companies.

Company Size: Ledgy has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Ledgy was founded in 2017 in Switzerland and today operates globally from offices in Zurich and London.

Company Description:

  • Ledgy is a value-based company with a core focus on being humble, transparent, ambitious, and impactful
  • The company aims to make Europe a powerhouse of entrepreneurship by building a modern, tech-driven equity management and financial reporting platform
  • Ledgy partners with leading investors, such as New Enterprise Associates, Sequoia, and others

Company Specialties:

  • Equity management
  • Financial reporting
  • Cap table management
  • Share register management
  • Employee participation plans
  • Automated workflows
  • Round modeling
  • Exit modeling
  • Portfolio management
  • Document templating
  • Due diligence

Company Website: ledgy.com

ASSUMPTION: Ledgy's focus on technology and automation in the financial services industry provides opportunities for innovation and growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (4+ years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including product, marketing, and sales.

Work Arrangement: Hybrid (Remote work available, with 1 day in the office per week)

Growth Opportunities:

  • As Ledgy continues to grow, there will be opportunities for the Senior Product Marketing Manager to expand their team and take on more strategic responsibilities
  • The company's focus on innovation and technology provides opportunities for professional development and growth

ASSUMPTION: This role offers a unique opportunity to shape the product marketing function at a growing tech company in the financial services industry.

🌍 Location & Work Environment

Office Type: Ledgy's offices are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): London, United Kingdom; Zurich, Switzerland

Geographic Context:

  • London, United Kingdom: A global financial hub with a vibrant tech scene and a diverse talent pool
  • Zurich, Switzerland: A major financial center with a strong focus on innovation and technology

Work Schedule: Full-time (40 hours per week), with flexible working hours and 1 day in the office per week

ASSUMPTION: Ledgy's hybrid work arrangement offers a balance between remote work and in-office collaboration, providing flexibility and a sense of community.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interview with the hiring manager (CMO)
  • Case study or project presentation (if applicable)
  • Final interview with the executive team

Key Assessment Areas:

  • Product marketing strategy and execution
  • Cross-functional collaboration and stakeholder management
  • Data-driven decision-making and analytical skills
  • Cultural fit and alignment with Ledgy's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
  • Prepare for behavioral and situational interview questions, focusing on your experience with product launches, market analysis, and cross-functional collaboration
  • If applicable, prepare a case study or project presentation that demonstrates your ability to develop and execute product marketing strategies
  • Research Ledgy's company culture and values, and be prepared to discuss how your personal values align with the company's mission

ATS Keywords: Product Marketing, B2B SaaS, Fintech, Go-to-Market Strategy, Cross-Functional Collaboration, Market Analysis, Customer Personas, Equity Management, Financial Services

ASSUMPTION: Ledgy's interview process is designed to assess both your technical skills and cultural fit, with a focus on your ability to develop and execute strategic product marketing initiatives.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM systems (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Ledgy uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Humble: We approach our work with humility and a willingness to learn from others
  • Transparent: We foster an open and transparent work environment, where information is freely shared
  • Ambitious: We strive for excellence and continuously seek to improve our products and processes
  • Impactful: We focus on delivering meaningful results and making a positive impact on our customers and the broader market

Work Style:

  • Collaborative: Ledgy values a team-based approach to problem-solving and decision-making
  • Adaptable: The company encourages employees to be flexible and adaptable in the face of change
  • Data-driven: Ledgy makes decisions based on data and analytics, and values employees who can demonstrate the impact of their initiatives

Self-Assessment Questions:

  • Do I align with Ledgy's core values of being humble, transparent, ambitious, and impactful?
  • Am I comfortable working in a hybrid environment, with a balance of remote work and in-office collaboration?
  • Do I have experience working cross-functionally and managing multiple initiatives simultaneously?

ASSUMPTION: Ledgy's company culture is built on a foundation of collaboration, transparency, and a strong commitment to delivering meaningful results.

⚠️ Potential Challenges

  • Balancing strategic thinking with tactical execution in a fast-paced, growing environment
  • Managing multiple initiatives simultaneously and prioritizing workloads effectively
  • Adapting to changes in the market and competitive landscape
  • Working with diverse stakeholders, including product, marketing, sales, and customers

ASSUMPTION: These challenges are inherent in a dynamic, growing company and provide opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on product strategy and go-to-market execution
  • Experience in B2B SaaS or fintech product marketing is strongly preferred, as the role requires a deep understanding of these industries
  • This role offers the opportunity to shape the product marketing function at a growing tech company, with potential for growth and expansion

ASSUMPTION: This role is well-suited for experienced product marketing professionals looking to make a significant impact in a growing tech company.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product launch
  • Conducting market research and competitive analysis to inform product positioning and messaging
  • Creating marketing assets, such as case studies, demos, and user guides, to drive product adoption and internal advocacy
  • Briefing cross-functional teams on user insights, value props, and messaging to ensure alignment and successful execution of go-to-market campaigns

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Senior Product Marketing Manager role at Ledgy.

❓ Key Questions to Ask During Interview

  • Can you describe the current product marketing strategy and how you see this role contributing to its evolution?
  • How does Ledgy approach cross-functional collaboration, and how would this role work with other teams, such as product and sales?
  • What are the most significant challenges facing the product marketing function, and how does Ledgy plan to address them?
  • How does Ledgy support the professional development and growth of its employees, particularly in the product marketing function?
  • What is the company's long-term vision for the product marketing team, and how does this role fit into that vision?

ASSUMPTION: These questions are designed to assess Ledgy's strategic vision, team dynamics, and commitment to employee growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Ledgy Careers
  • Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
  • Prepare for behavioral and situational interview questions, focusing on your experience with product launches, market analysis, and cross-functional collaboration
  • If applicable, prepare a case study or project presentation that demonstrates your ability to develop and execute product marketing strategies
  • Research Ledgy's company culture and values, and be prepared to discuss how your personal values align with the company's mission
  • Follow up with Ledgy's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.