📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Ledgy
🔹 Location: London, United Kingdom / Remote
🔹 Job Type: Full-time, Hybrid (1 day in the office per week)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (4+ years of experience)
🔹 Remote Status: Hybrid (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing function and shaping the product marketing strategy
- Positioning products, features, and value proposition to ensure pipeline generation, product adoption, and customer retention
- Collaborating with cross-functional teams (product, marketing, sales) to execute go-to-market campaigns
- Analyzing market trends, competitors, and customer needs to inform product strategy
- Building and scaling product marketing processes and resources
ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and a strong understanding of B2B SaaS marketing. Experience in fintech is a plus.
📋 Key Responsibilities
✅ Lead the product marketing function and develop the product marketing strategy
✅ Position Ledgy's products, features, and value proposition to drive adoption and retention
✅ Collaborate with cross-functional teams to execute go-to-market campaigns and drive product adoption
✅ Analyze market trends, competitors, and customer needs to inform product strategy and improve customer personas
✅ Create marketing assets, such as case studies, demos, and user guides, to drive adoption and internal advocacy
✅ Brief product, marketing, and sales teams with user insights, value props, and messaging
✅ Scale product marketing processes by operationalizing the delivery of key resources
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience managing Product Marketing at a fast-growing tech company, ideally in B2B SaaS or fintech
Required Skills:
- Proven track record of launching products and features in multiple markets
- Excellent project management skills and ability to work cross-functionally
- Data-driven approach and understanding of incremental improvement
- Strong communication and stakeholder management skills
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in B2B SaaS or fintech product marketing are strongly preferred. However, exceptional candidates from other backgrounds may also be considered.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (gross, based on experience and location)
Benefits:
- Flexible working hours
- 25 days of vacation
- Up to 40 days of remote work from outside your home country
- Generous yearly learning and development budget
- Competitive salary, benefits, and equity
Working Hours: Full-time (40 hours per week), with flexible working hours and 1 day in the office per week
ASSUMPTION: The salary range is estimated based on market rates for similar roles in B2B SaaS or fintech companies in London and Zurich.
📌 Applicant Insights
🔍 Company Context
Industry: Ledgy operates in the financial services industry, focusing on equity management and financial reporting for private and public companies.
Company Size: Ledgy has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Ledgy was founded in 2017 in Switzerland and today operates globally from offices in Zurich and London.
Company Description:
- Ledgy is a value-based company with a core focus on being humble, transparent, ambitious, and impactful
- The company aims to make Europe a powerhouse of entrepreneurship by building a modern, tech-driven equity management and financial reporting platform
- Ledgy partners with leading investors, such as New Enterprise Associates, Sequoia, and others
Company Specialties:
- Equity management
- Financial reporting
- Cap table management
- Share register management
- Employee participation plans
- Automated workflows
- Round modeling
- Exit modeling
- Portfolio management
- Document templating
- Due diligence
Company Website: ledgy.com
ASSUMPTION: Ledgy's focus on technology and automation in the financial services industry provides opportunities for innovation and growth.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including product, marketing, and sales.
Work Arrangement: Hybrid (Remote work available, with 1 day in the office per week)
Growth Opportunities:
- As Ledgy continues to grow, there will be opportunities for the Senior Product Marketing Manager to expand their team and take on more strategic responsibilities
- The company's focus on innovation and technology provides opportunities for professional development and growth
ASSUMPTION: This role offers a unique opportunity to shape the product marketing function at a growing tech company in the financial services industry.
🌍 Location & Work Environment
Office Type: Ledgy's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): London, United Kingdom; Zurich, Switzerland
Geographic Context:
- London, United Kingdom: A global financial hub with a vibrant tech scene and a diverse talent pool
- Zurich, Switzerland: A major financial center with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours per week), with flexible working hours and 1 day in the office per week
ASSUMPTION: Ledgy's hybrid work arrangement offers a balance between remote work and in-office collaboration, providing flexibility and a sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager (CMO)
- Case study or project presentation (if applicable)
- Final interview with the executive team
Key Assessment Areas:
- Product marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Ledgy's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your experience with product launches, market analysis, and cross-functional collaboration
- If applicable, prepare a case study or project presentation that demonstrates your ability to develop and execute product marketing strategies
- Research Ledgy's company culture and values, and be prepared to discuss how your personal values align with the company's mission
ATS Keywords: Product Marketing, B2B SaaS, Fintech, Go-to-Market Strategy, Cross-Functional Collaboration, Market Analysis, Customer Personas, Equity Management, Financial Services
ASSUMPTION: Ledgy's interview process is designed to assess both your technical skills and cultural fit, with a focus on your ability to develop and execute strategic product marketing initiatives.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Ledgy uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Humble: We approach our work with humility and a willingness to learn from others
- Transparent: We foster an open and transparent work environment, where information is freely shared
- Ambitious: We strive for excellence and continuously seek to improve our products and processes
- Impactful: We focus on delivering meaningful results and making a positive impact on our customers and the broader market
Work Style:
- Collaborative: Ledgy values a team-based approach to problem-solving and decision-making
- Adaptable: The company encourages employees to be flexible and adaptable in the face of change
- Data-driven: Ledgy makes decisions based on data and analytics, and values employees who can demonstrate the impact of their initiatives
Self-Assessment Questions:
- Do I align with Ledgy's core values of being humble, transparent, ambitious, and impactful?
- Am I comfortable working in a hybrid environment, with a balance of remote work and in-office collaboration?
- Do I have experience working cross-functionally and managing multiple initiatives simultaneously?
ASSUMPTION: Ledgy's company culture is built on a foundation of collaboration, transparency, and a strong commitment to delivering meaningful results.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, growing environment
- Managing multiple initiatives simultaneously and prioritizing workloads effectively
- Adapting to changes in the market and competitive landscape
- Working with diverse stakeholders, including product, marketing, sales, and customers
ASSUMPTION: These challenges are inherent in a dynamic, growing company and provide opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product strategy and go-to-market execution
- Experience in B2B SaaS or fintech product marketing is strongly preferred, as the role requires a deep understanding of these industries
- This role offers the opportunity to shape the product marketing function at a growing tech company, with potential for growth and expansion
ASSUMPTION: This role is well-suited for experienced product marketing professionals looking to make a significant impact in a growing tech company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating marketing assets, such as case studies, demos, and user guides, to drive product adoption and internal advocacy
- Briefing cross-functional teams on user insights, value props, and messaging to ensure alignment and successful execution of go-to-market campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Senior Product Marketing Manager role at Ledgy.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy and how you see this role contributing to its evolution?
- How does Ledgy approach cross-functional collaboration, and how would this role work with other teams, such as product and sales?
- What are the most significant challenges facing the product marketing function, and how does Ledgy plan to address them?
- How does Ledgy support the professional development and growth of its employees, particularly in the product marketing function?
- What is the company's long-term vision for the product marketing team, and how does this role fit into that vision?
ASSUMPTION: These questions are designed to assess Ledgy's strategic vision, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Ledgy Careers
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your experience with product launches, market analysis, and cross-functional collaboration
- If applicable, prepare a case study or project presentation that demonstrates your ability to develop and execute product marketing strategies
- Research Ledgy's company culture and values, and be prepared to discuss how your personal values align with the company's mission
- Follow up with Ledgy's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
