📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Lightspeed Commerce
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (EMEA & North America)
🚀 Job Overview
Key aspects of this role include:
- Defining go-to-market strategy, positioning, messaging, and competitive differentiation for Lightspeed Restaurant product in EMEA and North America.
- Collaborating cross-functionally with Product, Strategy, Sales, and Customer teams to refine product-market fit.
- Building relationships with diverse stakeholders to shape product roadmap and accelerate launch and lifecycle management.
- Conducting market research, customer interviews, and surveys to understand industry dynamics, customer needs, and behaviors.
- Driving go-to-market strategy and execution for new and existing products, owning the performance of GTM initiatives.
ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to influence senior stakeholders. It also demands a deep understanding of the Hospitality industry and market dynamics.
📋 Key Responsibilities
✅ Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.
✅ Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.
✅ Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution.
✅ Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviors.
✅ Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives.
✅ Define and influence key product metrics (e.g. adoption, NPS, retention) in close partnership with Product, Sales, and Customer Success teams.
✅ Identify and track KPIs that will help drive the overall success of your product portfolio.
✅ Develop roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding, and retention.
ASSUMPTION: This role involves a mix of strategic planning, market research, and cross-functional collaboration to drive product growth and success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience working in product marketing, growth, or lifecycle marketing, or similar go-to-market experience.
Required Skills:
- Proven ability to collaborate across teams and influence senior stakeholders.
- Strong research and quantitative skills to generate market insights and competitor intelligence.
- Excellent project management and communication skills to lead and influence multiple cross-functional and cross-regional stakeholders to meet project objectives and deadlines.
- Genuine interest in and curiosity in helping small businesses succeed.
Preferred Skills:
- Experience in the hospitality industry in any capacity.
- MBA or Product Marketing Alliance certification.
- Bilingual proficiency in English and German/French.
ASSUMPTION: Candidates should have a strong background in SaaS marketing and strategic thinking, with a focus on driving product growth and success.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Product Marketing Manager in Paris)
Benefits:
- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- LinkedIn learning license
- 1 paid volunteer day annually
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Product Marketing Manager in Paris. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lightspeed Commerce operates in the Software Development industry, focusing on providing a one-stop commerce platform for merchants to simplify, scale, and provide exceptional customer experiences.
Company Size: Lightspeed has 1,001-5,000 employees, offering a large enough environment for growth and impact but still lean enough for agility.
Founded: Lightspeed was founded in 2005 in Montreal, Canada, and has since expanded globally.
Company Description:
- Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.
- The cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks.
- Founded in Montreal, Canada, in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
Company Specialties:
- Point of Sale
- Retail
- Software
- POS
- iPad
- eCommerce
- Multi-Store
- Multi-Store Pro
- Cloud POS
- Lightspeed Retail
- Lightspeed Restaurant
- Omnichannel
- Loyalty
- Delivery
- Payments
- ePOS
- eCommerce
- Restaurant software
- and Retail software
Company Website: https://www.lightspeedhq.com/
ASSUMPTION: Lightspeed Commerce is a well-established company with a strong focus on innovation and customer success in the commerce industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of strategic thinking, market research, and cross-functional collaboration.
Reporting Structure: The Senior Product Marketing Manager reports to the Manager, Hospitality PMM and works closely with other Hospitality PMMs based in EMEA and APAC.
Work Arrangement: This role is hybrid, with the ability to work remotely in EMEA and North America.
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing team or expand into other areas of the business.
- Opportunity to work on high-impact projects that drive product growth and success.
- Chance to gain experience in a fast-paced, dynamic environment with a global reach.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand both within the Product Marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Lightspeed has multiple offices worldwide, with this role based in Paris, France.
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA; 201 Borough High St, London, SE1 1JA, GB; Sint-Denijslaan 493, Gent, 9000, BE; Keizersgracht 313, Amsterdam, North Holland 1016 EE, NL; 711 Capitol Way South, Suite 705, Olympia, Washington 98501, US; 15 Green Square Close, Level 10, Fortitude Valley, QLD 4006, AU; 148 Dalhousie St., Ottawa, Ontario K1N 7C4, CA; 92, Avenue Charles de Gaulle, Neuilly-sur-Seine, Ile-de-France 92200, FR; Hardturmstrasse 101, Zurich, Zürich 8005, CH; Rue du Port-Franc 22, Lausanne, Vaud 1003, CH; Rue du Lac 12, Geneva, Geneva 1207, CH; 36-42 Chippen St, Chippendale, New South Wales 2008, AU; 410 Adelaide St W, 501, Toronto, Ontario M5V 1S4, CA
Geographic Context:
- Paris, Île-de-France, France: Known for its vibrant culture, rich history, and central location in Europe.
- EMEA & North America: Offers a diverse range of markets, customer bases, and cultural experiences.
Work Schedule: Flexible, with core hours between 10:00 AM - 04:00 PM CET
ASSUMPTION: The Paris office offers a dynamic, multicultural work environment with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with Hiring Manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market research and analysis skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
- Bilingual proficiency in English and German/French
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, market research experience, and cross-functional collaboration.
- Be ready to discuss your understanding of the Hospitality industry and Lightspeed's product offerings.
- Follow up with the hiring manager within 24-48 hours after the final round of interviews.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Competitive Analysis, Customer Research, Product Growth, Strategic Thinking, Collaboration, Market Insights, Quantitative Skills, Messaging Frameworks, Customer Personas, Hospitality Industry Knowledge, Stakeholder Influence, Product Marketing Manager, Senior Product Marketing Manager
ASSUMPTION: The interview process will focus on assessing your strategic thinking, market research skills, and cross-functional collaboration abilities, as well as your cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Customer feedback and survey tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Lightspeed prioritizes understanding and meeting the needs of its customers.
- Innovative: The company encourages creativity, continuous learning, and improvement.
- Collaborative: Lightspeed fosters a culture of teamwork and cross-functional collaboration.
- Accountable: The company values responsibility, ownership, and delivering on commitments.
- Inclusive: Lightspeed promotes diversity, equity, and inclusion in all aspects of the business.
Work Style:
- Dynamic: Lightspeed operates in a fast-paced, ever-changing environment.
- Global: The company has a diverse, multicultural workforce and serves customers worldwide.
- Data-driven: Lightspeed uses data and insights to inform decision-making and drive product growth.
- Agile: The company embraces change and adapts quickly to market demands and customer needs.
Self-Assessment Questions:
- How do you approach understanding and addressing the unique needs of small business owners in the Hospitality industry?
- How do you balance strategic thinking with the ability to execute and deliver results in a fast-paced environment?
- How do you collaborate effectively with cross-functional teams and influence senior stakeholders to drive product growth?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Lightspeed's company values and work style, as well as a genuine interest in helping small businesses succeed.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities.
- Keeping up with the fast-paced, ever-changing nature of the Hospitality industry and Lightspeed's product offerings.
- Working effectively in a hybrid or remote work environment, balancing autonomy and collaboration.
- Navigating cultural differences and time zone challenges when working with teams across EMEA and North America.
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and cultural sensitivity.
📈 Similar Roles Comparison
- Unlike other Product Marketing Manager roles, this position focuses specifically on the Hospitality industry and Lightspeed's Restaurant product.
- This role requires a strong understanding of the Hospitality industry, including market dynamics, customer needs, and technology landscape.
- Career progression in this role may lead to leadership positions within the Product Marketing team or expansion into other areas of the business.
ASSUMPTION: This role offers a unique opportunity to specialize in the Hospitality industry and drive product growth for a global commerce platform.
📝 Sample Projects
- Conducting a competitive analysis of Lightspeed Restaurant's competitors and identifying opportunities for differentiation and growth.
- Developing a go-to-market strategy for a new feature or product launch, including messaging, positioning, and customer touchpoints.
- Creating customer personas and buyer journey maps to inform product development and marketing strategies.
ASSUMPTION: These sample projects demonstrate the strategic thinking, market research, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does Lightspeed support the growth and success of its Product Marketing team members?
- What are the most pressing challenges facing the Hospitality industry, and how can this role address them?
- How does Lightspeed foster a culture of innovation and continuous learning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lightspeed measure and track the success of its product marketing initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, market research, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, market research experience, and ability to work effectively in a hybrid or remote work environment.
- Follow up with the hiring manager within 24-48 hours after the final round of interviews to express your continued interest in the role.
- If selected, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
