Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Tessell Inc

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive product marketing strategies
• Serving as the voice of the customer within the organization
• Collaborating with cross-functional teams to drive product adoption
• Conducting market research and competitive analysis

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Developing and executing comprehensive product marketing strategies that align with business objectives and drive product adoption

✅ Serving as the voice of the customer within the organization, providing market insights to inform product roadmaps

✅ Leading cross-functional initiatives and collaborating with Product Management, Sales, and Marketing teams

✅ Mentoring junior team members and contributing to the overall growth of the marketing organization

✅ Researching and analyzing market trends, competitive landscape, and customer needs to identify opportunities and threats

✅ Conducting win/loss analyses to continuously refine positioning and messaging

✅ Creating detailed competitive intelligence reports and battlecards to support sales enablement

✅ Developing compelling product positioning, messaging frameworks, and value propositions that resonate with target audiences

✅ Ensuring consistent brand voice and product narrative across all marketing channels and customer touchpoints

✅ Creating differentiated messaging for various segments, personas, and buying stages

✅ Leading product launches with comprehensive go-to-market plans that maximize market impact

✅ Developing high-quality marketing collateral including sales decks, product one-pagers, white papers, and case studies

✅ Developing content for digital campaigns, webinars, and events that generate demand and nurture prospects

✅ Partnering with demand generation teams to support lead generation goals and optimize conversion rates

✅ Developing and delivering product training programs that equip sales teams with the knowledge to effectively communicate value

✅ Creating sales enablement tools that accelerate the sales cycle and improve win rates

✅ Participating in strategic sales opportunities and supporting customer-facing teams with expert product knowledge

✅ Gathering feedback from sales teams to continuously improve messaging and materials

✅ Analyzing campaign performance and product adoption rates to inform future strategies

✅ Tracking and reporting on the impact of product marketing activities on revenue and business objectives

✅ Implementing continuous improvement processes based on performance data

ASSUMPTION: This role requires strong project management skills and the ability to handle multiple initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred but not required)

Experience: 7+ years of product marketing experience, preferably in a B2B technology environment

Required Skills:

• Exceptional strategic thinking and analytical capabilities
• Outstanding written and verbal communication skills
• Ability to synthesize complex information into clear, compelling narratives
• Data-driven approach to decision making and performance measurement
• Strong presentation and storytelling abilities for both internal and external audiences
• Project management skills with ability to handle multiple initiatives simultaneously

Preferred Skills:

• Product Marketing certification
• Experience in database technology, cloud computing, or enterprise IT
• Familiarity with Database-as-a-Service (DBaaS) concepts and cloud platforms (AWS, Azure, GCP)

ASSUMPTION: Candidates with a customer-centric mindset and a passion for continuous learning will thrive in this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) or similar retirement plan
• Paid time off (vacation, sick leave, holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Database-as-a-Service (DBaaS) and cloud computing

Company Size: 51-200 employees, which means the company is in its growth stage and offers opportunities for career advancement

Founded: 2021, with a headquarters in the San Francisco Bay Area and an office in Bangalore

Company Description:

• Tessell is a multi-cloud DBaaS platform redefining enterprise data management with its comprehensive suite of AI-powered database services
• The company unifies operational and analytical data within a seamless data ecosystem, enabling enterprises to modernize databases, optimize cloud economics, and drive intelligent decision-making at scale
• Tessell empowers businesses to harness the full potential of their data with ease through AI and Conversational Data Management (CoDaM)

Company Specialties:

• DBaaS
• Databases
• Data Management
• Data Protection
• PostgreSQL
• MySQL
• SQL Server
• Oracle
• Cloud PaaS
• Conversational Data Management
• Google Cloud
• AWS RDS
• CloudSQL
• Microsoft Azure
• OCI
• MultiCloud
• Cloud Databases
• Data AI
• Generative AI
• and Database Management

Company Website: https://tessell.com

ASSUMPTION: Tessell is a well-funded startup with a strong focus on innovation and growth, offering a dynamic work environment.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence within the organization

Reporting Structure: This role reports directly to the Vice President of Marketing and may have team members reporting to them

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization
• Opportunities to work on cutting-edge technology and drive market success for the company's products
• Chance to mentor junior team members and contribute to the overall growth of the marketing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity

Office Location(s): San Francisco Bay Area, US and Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a rich cultural heritage and a thriving tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to assess cultural fit and basic qualifications
• Technical interview with the hiring manager to discuss the role and assess relevant skills
• On-site or virtual interview with the marketing team to evaluate strategic thinking and collaboration skills
• Final interview with the Vice President of Marketing to discuss career aspirations and fit within the organization

Key Assessment Areas:

• Strategic thinking and analytical capabilities
• Communication skills and ability to synthesize complex information
• Project management skills and ability to handle multiple initiatives simultaneously
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Tessell's products and market position in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Tessell's competitors and market trends to show your industry knowledge and strategic thinking

ATS Keywords: Product Marketing, Market Research, Strategic Thinking, Analytical Skills, Communication Skills, Sales Enablement, Project Management, Data-Driven Decision Making, Competitive Analysis, Buyer Journey Mapping, Collaboration, Mentoring, Content Development, Go-to-Market Strategy, Customer-Centric Mindset, Continuous Learning

ASSUMPTION: Tessell's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and collaboration.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Cloud platforms (e.g., AWS, Azure, GCP)
• Database management systems (e.g., PostgreSQL, MySQL)

ASSUMPTION: Tessell uses a combination of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Tessell prioritizes understanding and addressing customer needs to drive product success
• Innovative: Tessell fosters a culture of continuous learning and improvement
• Collaborative: Tessell encourages cross-functional collaboration and teamwork to achieve common goals

Work Style:

• Dynamic: Tessell operates in a fast-paced, ever-changing environment, requiring adaptability and resilience
• Data-driven: Tessell makes decisions based on data and analytics to inform strategy and improve performance
• Customer-focused: Tessell prioritizes understanding and addressing customer needs to drive product success

Self-Assessment Questions:

• How do you stay current on industry trends and market shifts, and how do you incorporate this knowledge into your product marketing strategies?
• Can you describe a time when you had to adapt to a significant change in your work environment or market conditions, and how you approached this challenge?
• How do you prioritize and manage multiple initiatives simultaneously, and how do you ensure that you're focusing on the most impactful activities?

ASSUMPTION: Tessell values candidates who are customer-centric, innovative, and collaborative, with a strong focus on data-driven decision making and adaptability.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and resilience
• Collaborating effectively with cross-functional teams may present communication and coordination challenges
• Managing multiple initiatives simultaneously may require strong project management skills and prioritization
• Working on-site in Bangalore may present cultural and logistical challenges for candidates relocating from other regions

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong focus on market research and competitive analysis to inform product strategy
• Tessell's focus on AI and Conversational Data Management (CoDaM) sets it apart from competitors in the database management space
• This role offers significant growth potential, with opportunities to work on cutting-edge technology and drive market success for the company's products

ASSUMPTION: This role is unique in its focus on AI and CoDaM, offering candidates the opportunity to work on innovative technology and drive market success for the company's products.

📝 Sample Projects

• Conducting market research and competitive analysis to inform product positioning and messaging for a new DBaaS offering
• Developing and executing a go-to-market strategy for a cloud-based data management platform, including product launches, marketing campaigns, and sales enablement initiatives
• Creating a comprehensive sales enablement program to equip sales teams with the knowledge and materials needed to effectively communicate the value of Tessell's products to customers

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Product Marketing Manager role at Tessell.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how my work would contribute to its success?
• How does Tessell approach collaboration and communication across different teams and departments?
• What are the most significant challenges facing the product marketing team, and how can this role help address them?
• How does Tessell support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's impact on the organization and their commitment to driving success for Tessell's products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Tessell's competitors and market trends to show your industry knowledge and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.