📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Reputation
🔹 Location: Lehi, UT (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market plans for Reputation Management platform
- Optimizing product launches with high-velocity/high volumes of product updates
- Creating product collateral and competitive analysis to articulate Reputation's value proposition
- Serving as a subject matter expert for sales, marketing, and customer success teams
- Collaborating with product management to influence product roadmap based on market trends and customer needs
ASSUMPTION: This role requires a high level of cross-functional collaboration and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Optimize and execute launches for high-velocity/high volumes of product updates
✅ Develop product collateral (presentations, how-to guides, release notes, FAQs, white papers, case studies) to highlight Reputation's value proposition, key differentiators, and benefits
✅ Serve as a subject matter expert for sales, marketing, and customer success teams to articulate Reputation's platform features and advantages
✅ Perform on-going market research and articulate competitive differentiators to internal teams and customers
✅ Work with product management to tie product innovation to customer value and establish a continuous feedback loop to influence the product roadmap
✅ Additional duties as assigned
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree required, Master's degree strongly preferred
Experience: 5+ years of related product or solutions marketing experience
Required Skills:
- Excellent written and verbal communication skills
- Highly effective presentation skills
- Experience conducting and analyzing market and competitive research
- Intuitive understanding of complex software products
- Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages
- Experience influencing and communicating product offers to customers, prospects, and sales teams
Preferred Skills:
- Experience with high-velocity product launches
- Familiarity with Reputation's platform or similar products
ASSUMPTION: Candidates with experience in B2B software marketing or related fields may be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Flexible PTO for salary-paid employees
- Hourly employees accrue PTO based on tenure and receive 5 sick days annually, available day 1
- 10 paid company holidays
- 4 company-paid "Recharge Days" (wellness days off for the entire company)
- Health, dental, and vision insurance
- 401k
- Paid parental leave for all eligible employees as of day 1 of employment
- Employer-paid short and long-term disability and life insurance
- Employee Assistance Program (EAP)
- Access to a wide variety of unique perks and apps
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: Salary range is based on industry standards for similar roles and experience levels. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Online Reputation Management and Customer Experience Management
Company Size: 501-1,000 employees (Mid-sized company)
Founded: 2013 (Headquarters: San Ramon, California)
Company Description:
- Reputation empowers companies to fulfill their brand promise by managing their reputation performance in real-time, everywhere
- Uses AI-powered product stack to analyze vast amounts of public and private feedback data to uncover predictive insights
- Trusted by more than 250 partners, including Google, Meta, Yelp, and Apple Business Connect
Company Specialties:
- Online Reputation Management
- SEO
- Analysis & Reporting
- Social Media
- Location-Based Marketing
- Customer Experience
- Social Media Monitoring
- Reputation Management
- Saas
- Customer Experience Management Software
- Online Reviews
- Surveys
- Insights
- Data Analytics
- CXM
- NPS
- Listings
- Salesforce Integration
Company Website: reputation.com
ASSUMPTION: Reputation's focus on real-time reputation management and customer experience makes it a unique and innovative player in the software development industry.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for career growth
Reporting Structure: Reports to the Director of Product Marketing
Work Arrangement: Hybrid (Lehi, UT office with remote work options)
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on high-impact projects and influence product roadmap
- Chance to gain experience in a fast-growing, innovative company
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing an ideal opportunity for a mid-career professional looking to grow their skills and advance their career.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Lehi, UT (with remote work options)
Geographic Context:
- Lehi, UT is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many companies headquartered in the region
- Lehi is home to several major tech companies, including Adobe, eBay, and Vivint
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Marketing strategy and planning
- Product knowledge and understanding of Reputation's platform
- Market research and competitive analysis skills
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of past product launches, marketing campaigns, or market research projects to discuss during the interview
- Demonstrate your understanding of Reputation's platform and its unique value proposition
- Showcase your ability to work effectively in a fast-paced, dynamic environment
ATS Keywords: Product Marketing, Go-To-Market Strategy, Product Launch, Sales Enablement, Market Research, Competitive Analysis, Communication Skills, Presentation Skills, Collaboration, Customer Feedback, Product Innovation, Content Development, Cross-Functional Teamwork, Analytical Skills, Project Management, Problem Solving, Creativity, High Energy
ASSUMPTION: Reputation's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, JIRA)
- Market research tools (e.g., SurveyMonkey, Google Forms, Typeform)
- Presentation software (e.g., PowerPoint, Google Slides, Keynote)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Project management tools (e.g., Asana, Trello, JIRA)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are used daily to manage projects, collaborate with teams, and communicate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
- Inclusive and supportive
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a strong data-driven approach to decision-making?
- Are you results-oriented and accountable for your work?
- Do you value an inclusive and supportive work environment?
ASSUMPTION: Reputation's culture emphasizes collaboration, innovation, and a customer-centric approach, making it an ideal fit for individuals who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing high-velocity product launches and updates
- Keeping up with market trends and competitive analysis in a fast-changing industry
- Balancing strategic marketing planning with tactical execution
- Working effectively in a hybrid work environment
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a high level of collaboration and cross-functional teamwork
- Reputation's focus on real-time reputation management and customer experience sets it apart from other software development companies
- Career path opportunities may vary depending on the company's growth and expansion plans
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing an ideal opportunity for a mid-career professional looking to grow their skills and advance their career.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature or update
- Creating a competitive analysis report to inform product positioning and messaging
- Designing and executing a product launch campaign for a major platform update
- Conducting market research to identify customer pain points and inform product development
- Collaborating with sales and customer success teams to develop sales enablement materials and training
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently?
- How does this role collaborate with other departments, such as product, sales, and customer success?
- What are the most important qualities and skills for success in this role?
- How does Reputation support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of past product launches, marketing campaigns, or market research projects to discuss during the interview
- Demonstrate your understanding of Reputation's platform and its unique value proposition
- Showcase your ability to work effectively in a fast-paced, dynamic environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
