📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (15-Month Contract)
🔹 Company: Jobber
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Edmonton, Toronto, or anywhere within Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and execution for Jobber's Marketing Suite
- Conducting market and customer research to inform product positioning and differentiation
- Shaping a compelling product narrative and messaging framework
- Measuring and optimizing product performance and campaign results
- Collaborating cross-functionally with Product, Sales, and Marketing teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive product adoption and revenue growth.
📋 Key Responsibilities
✅ Drive go-to-market success by owning GTM strategy and execution for the Marketing Suite, including launches, campaigns, and pricing & packaging recommendations
✅ Collaborate with Product, Sales, and Lifecycle Strategy teams to align plans and deliver integrated campaigns
✅ Design and run marketing programs that drive adoption, usage, and expansion across customer segments
✅ Lead customer and market research to uncover insights that inform positioning, product development, and differentiation
✅ Champion the voice of the customer across the organization, turning insights into compelling, actionable narratives
✅ Evolve and scale a clear, compelling value proposition and messaging framework for the product
✅ Ensure consistent narrative execution across channels—web, in-app, email, and customer-facing content
✅ Define success metrics and track campaign and product performance through dashboards, insights, and experimentation
✅ Share learnings cross-functionally and iterate based on results
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on driving product adoption and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in B2B SaaS marketing, including years in product marketing with a focus on driving product adoption and revenue
Required Skills:
- Strategic mindset with analytical skills to turn data into insights and insights into action
- Strong interpersonal and collaboration skills to build trusted relationships with cross-functional teams
- Experience influencing senior leadership and facilitating alignment on high-stakes initiatives
- Bias for action and relentless focus on customer impact
Preferred Skills:
- Experience marketing to SMB audiences
ASSUMPTION: Candidates should have a proven track record in B2B SaaS marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $121,000 - $163,600 USD per year (minimum, midpoint, and maximum, respectively)
Benefits:
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for both body and mind
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of the minimum, midpoint, and maximum compensation for this role, reflecting the potential for growth and long-term impact.
📌 Applicant Insights
🔍 Company Context
Industry: Jobber operates in the software development industry, focusing on cloud-based business management software for home service businesses.
Company Size: Jobber has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Jobber was founded in 2011 and has since grown to serve over 300,000 home service professionals and 27 million properties in more than 60 countries.
Company Description:
- Jobber is an award-winning software for small home service businesses, helping them manage their operations and connect with customers more efficiently.
- The company offers a range of features, including job tracking, customer management, invoicing, scheduling, and routing.
- Jobber is used by various home service professionals, such as lawn care providers, home cleaning services, plumbers, and painters.
Company Specialties:
- Cloud-based business management software
- Field service business management
- Mobile solutions
- SaaS
- CRM
- Invoicing & billing
- Scheduling and routing
Company Website: http://www.jobber.com
ASSUMPTION: Jobber's focus on small home service businesses provides a unique opportunity for applicants to make a significant impact on a growing industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager will report to the Senior Director, Product Marketing.
Work Arrangement: This is a 15-month contract role with the option to work remotely from Edmonton, Toronto, or anywhere within Canada.
Growth Opportunities:
- Potential for long-term employment after the contract period
- Opportunities to work on strategic initiatives that shape the broader product marketing discipline
- Access to a dedicated talent development program for career coaching and leadership programs
ASSUMPTION: This role offers a unique opportunity to gain experience in a senior-level position and make a significant impact on Jobber's product marketing efforts.
🌍 Location & Work Environment
Office Type: Jobber has offices in both Edmonton and Toronto, with the option to work remotely from anywhere within Canada.
Office Location(s): 10130 103 St NW, #300, Edmonton, Alberta T5J 3N9, CA and 260 Queen St W, Toronto, Ontario M5V 1Z8, CA
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada.
- The Greater Toronto Area (GTA) is home to a diverse range of industries, including finance, technology, and healthcare.
- Jobber's Toronto office provides an opportunity to work in a vibrant, multicultural city with a thriving tech industry.
Work Schedule: Full-time (40 hours per week) with the option for flexible work arrangements
ASSUMPTION: Jobber's remote-friendly work environment provides applicants with the flexibility to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Development team
- In-depth interviews with cross-functional stakeholders, including the Senior Director, Product Marketing
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Customer-centric mindset and ability to champion customer insights
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing and product marketing
- Be prepared to discuss your experience with go-to-market strategy, market research, and campaign execution
- Demonstrate your understanding of Jobber's products and target market
ATS Keywords: B2B SaaS marketing, product marketing, go-to-market strategy, market research, campaign execution, customer insights, product adoption, revenue growth, messaging framework
ASSUMPTION: Jobber's interview process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Jobber uses a range of marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Jobber prioritizes the needs and feedback of its customers to drive product innovation and improvement
- Transparency: Jobber fosters an open and honest work environment, encouraging employees to share their ideas and insights
- Collaboration: Jobber values teamwork and cross-functional collaboration to drive success
Work Style:
- Fast-paced and dynamic: Jobber operates in a rapidly changing market and requires employees to be adaptable and responsive
- Data-driven: Jobber uses data and analytics to inform decision-making and measure performance
- Customer-focused: Jobber prioritizes the needs and feedback of its customers to drive product innovation and improvement
Self-Assessment Questions:
- Do you have a proven track record in B2B SaaS marketing, with a focus on driving product adoption and revenue?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a customer-centric mindset and the ability to champion customer insights across the organization?
ASSUMPTION: Jobber's culture values transparency, collaboration, and a customer-centric mindset, making it an ideal fit for candidates with relevant experience and a strong work ethic.
⚠️ Potential Challenges
- Managing a 15-month contract role with the potential for long-term employment
- Balancing remote work and collaboration with cross-functional teams
- Adapting to a fast-paced, dynamic work environment
- Meeting the expectations of a senior-level role with a high degree of responsibility
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing manager positions in B2B SaaS companies, but with a focus on the home service industry
- Jobber's target market is unique, providing an opportunity to gain experience in a niche industry
- Career path comparison: This role can lead to long-term employment and opportunities for career growth within Jobber's marketing organization
ASSUMPTION: This role offers a unique opportunity to gain experience in a niche industry and make a significant impact on Jobber's product marketing efforts.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature release within the Marketing Suite
- Conducting market research to identify trends and opportunities in the home service industry
- Creating and refining a messaging framework for the Marketing Suite, ensuring consistent execution across channels
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Senior Product Marketing Manager role at Jobber.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Marketing Suite and the key priorities for this role?
- How does Jobber approach collaboration and communication between marketing and other departments, such as product and sales?
- What are the most significant challenges facing the home service industry, and how does Jobber plan to address them?
- How does Jobber support the professional development and growth of its employees?
- What is the company's long-term vision for the Marketing Suite, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing and product marketing
- Prepare examples of your past work, including go-to-market strategies, market research, and campaign execution
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
