Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Salla

🔹 Location: Jeddah, Makkah al Mukarramah, Saudi Arabia

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Information Technology & Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving segment growth and aligning strategies to customer needs
• Leading go-to-market strategies for products, features, and campaigns
• Creating impactful content to support the customer journey and reinforce market position
• Managing and mentoring a team of 2-3 Product Marketing Managers
• Collaborating with a dedicated creative team to engage customers across the entire lifecycle

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive customer success and growth.

📋 Key Responsibilities

✅ Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.

✅ Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.

✅ Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

✅ Manage and Mentor Team: Lead a team of 2-3 Product Marketing Managers, providing guidance, and fostering their professional growth.

✅ Collaborate with Creative Team: Work closely with the creative team to develop engaging and effective content that resonates with customers.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Extensive experience (5-10 years) in product marketing or related roles, preferably in SaaS

Required Skills:

• Excellent verbal and written communication skills in both English and Arabic
• Strong understanding of product marketing fundamentals
• Ability to work across the entire funnel and lifecycle
• Excellent collaboration and communication skills
• Ability to draft compelling narratives and craft content across various channels
• Experience in hiring and mentoring teams

Preferred Skills:

• Experience in the e-commerce or fintech industries
• Fluency in additional languages
• Proven track record of driving customer growth and engagement

ASSUMPTION: Candidates with experience in SaaS product marketing and strong communication skills in both English and Arabic will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards, the estimated salary range for this role is SAR 25,000 - 40,000 per month.

Benefits:

• Training & Development
• Bonus
• Work From Home

Working Hours: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the region. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Salla operates in the competitive e-commerce and fintech industries, focusing on providing a user-friendly and comprehensive platform for online merchants.

Company Size: Salla is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: Salla was founded in 2016, with a mission to revolutionize the e-commerce landscape in the Middle East.

Company Description:

• Salla is a cloud-based e-commerce platform that enables merchants to create, manage, and grow their online stores.
• The company offers a wide range of features, including payment gateway integration, inventory management, and marketing tools.
• Salla is committed to providing exceptional customer support and continuously innovating to meet the evolving needs of its merchants.

Company Specialties:

• E-commerce platform development
• Online payment gateway integration
• Inventory management solutions
• Marketing and customer engagement tools
• Cloud-based SaaS solutions

Company Website: salla.com

ASSUMPTION: Salla's focus on innovation, customer success, and continuous improvement creates an exciting and challenging work environment for its employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and will oversee a team of 2-3 Product Marketing Managers.

Work Arrangement: This role is remote-friendly, with flexible working hours and a focus on results and performance.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Access to training and development resources to enhance professional skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Salla's headquarters is located in Makkah, Saudi Arabia, with a remote-friendly work environment that supports flexible work arrangements.

Office Location(s): Abdullah ibn Abbas Street, Makkah, Saudi Arabia 34341

Geographic Context:

• Jeddah is the second-largest city in Saudi Arabia and serves as a major commercial hub for the region.
• The city offers a mix of traditional and modern attractions, with a rich cultural heritage and vibrant business scene.
• Jeddah is well-connected by air, making it an ideal location for remote workers.

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote-friendly work environment at Salla offers employees the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's mission and culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Salla's values
• Technical knowledge and experience in product marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking
• Research Salla's products, services, and market position to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Product Marketing, SaaS, Customer Segmentation, Go-to-Market Strategy, Content Creation, Team Leadership, Arabic, English

ASSUMPTION: The interview process at Salla is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's needs and goals.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs and preferences of the team and the company.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Empowerment and accountability

Work Style:

• Results-driven and performance-focused
• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and open to change
• Customer-centric and user-focused

Self-Assessment Questions:

• How do you approach driving customer growth and engagement in a competitive market?
• Can you provide an example of a successful go-to-market strategy you've developed and executed?
• How do you balance strategic thinking with hands-on execution and team management?
• How do you ensure that your content resonates with customers and reinforces the company's market position?

ASSUMPTION: Salla values candidates who are passionate about driving customer success, thrive in dynamic environments, and align with the company's commitment to innovation, collaboration, and customer-centricity.

⚠️ Potential Challenges

• Managing multiple customer segments and their unique needs and preferences
• Balancing strategic planning with hands-on execution and team management
• Operating in a fast-paced and competitive market
• Adapting to changes in the e-commerce landscape and customer needs
• Managing a remote team and fostering a collaborative work environment

ASSUMPTION: The challenges associated with this role require a strategic mindset, strong communication skills, and the ability to adapt and thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on product-specific marketing strategies and customer segmentation
• Salla's competitive landscape includes established e-commerce platforms and fintech startups, requiring a strong understanding of the market and a customer-centric approach
• This role offers significant growth potential, with opportunities to lead high-impact projects and initiatives and contribute to the company's overall success

ASSUMPTION: This role is unique in its focus on product marketing and customer segmentation, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature, targeting a specific customer segment
• Creating a content marketing campaign to drive customer engagement and adoption of an existing product
• Conducting customer research and analysis to inform product development and marketing strategies

ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the team and the company.

❓ Key Questions to Ask During Interview

• How does Salla differentiate itself from other e-commerce platforms and fintech startups in the region?
• Can you describe the team structure and dynamics within the marketing department?
• How does Salla support the professional growth and development of its employees?
• What are the most significant challenges facing the company in the coming years, and how can this role contribute to addressing them?
• How does Salla measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking
• Research Salla's products, services, and market position to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.