📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Braze
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategy for Braze's flagship journey orchestration tool, Canvas
- Conducting market research and competitive analysis to inform product positioning
- Creating compelling content and collateral to support product launches and customer engagement
- Collaborating with cross-functional teams to drive product adoption and success
- Requiring strong communication skills, strategic thinking, and the ability to simplify complex concepts
ASSUMPTION: This role requires a deep understanding of B2B SaaS marketing and a strong background in product marketing. Experience with MarTech/CDP/iPaaS software is a plus.
📋 Key Responsibilities
✅ Developing a strong understanding of Braze's core buyer personas and end users
✅ Proactively identifying opportunity areas and making recommendations about growth and retention strategies
✅ Conducting market, competitive, and customer research to keep a pulse on the landscape and help different teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
✅ Creating clear and differentiated positioning based on a deep understanding of customer use cases and the core capabilities of the platform
✅ Preparing highly compelling content and collateral (e.g., web pages, demo videos, sales decks, webinars, blogs, customer stories)
✅ Independently leading product launches and releases for new products, features, and enhancements
✅ Serving as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
✅ Driving continued product adoption through impactful programs that inspire and educate customers on the wide range of use cases they can accomplish with Canvas
✅ Partnering with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to Braze's capabilities
ASSUMPTION: This role requires a high level of autonomy, accountability, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
Required Skills:
- Proven ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy with the ability to understand and simplify complex concepts for different audiences
- Excellent written and verbal communication skills; comfortable creating and presenting various content
- Proven track record working collaboratively to take new products and features to the market and drive their continued success
- Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
- Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
- Metrics-driven and focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
Preferred Skills:
- Experience in B2B marketing, with exposure to both enterprise and SMB businesses
- Experience with MarTech/CDP/iPaaS software
ASSUMPTION: Candidates with experience in B2B marketing and familiarity with MarTech/CDP/iPaaS software will be at an advantage.
💰 Compensation & Benefits
Salary Range: $150,200 - $166,900/year with an expected On Target Earnings (OTE) between $166,900 - $185,400/year (including bonus or commission).
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: 40 hours per week
ASSUMPTION: Braze offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Engagement Platforms
Company Size: 1,001-5,000 employees. This size allows for a well-established company with resources for growth and innovation, while still maintaining a collaborative and agile work environment.
Founded: 2011. Braze has had over a decade to grow and refine its product and company culture.
Company Description:
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
- Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
- From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Company Specialties:
- Mobile engagement
- Mobile marketing
- Marketing automation for apps
- Software
- Digital marketing
- Customer engagement
- Marketing technology
- Email marketing
- Cross-channel marketing
- Customer experience
- And marketing automation
Company Website: https://www.braze.com
ASSUMPTION: Braze is a well-established company with a strong focus on customer engagement and a collaborative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the VP of Product Marketing and will work cross-functionally with various teams, including Product, GTM, and Enablement.
Work Arrangement: Remote OK, with opportunities for in-office collaboration and team-building events. Braze offers a curated in-office employee experience designed to foster community, team connections, and innovation.
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing team or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects and drive significant business results
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on Braze's continued success.
🌍 Location & Work Environment
Office Type: Braze has offices in multiple locations worldwide, with this role based in San Francisco, California, United States.
Office Location(s): 330 W 34th Street, 18th Floor, New York, New York 10001, US; 114 Sansome St, San Francisco, California 94104, US; 12 Primrose St, 10th Floor, London, England EC2A 2EG , GB; 30 Raffles Place, Level 20, Singapore, 048622, SG; 1 N State St, Floor 10, Chicago, Illinois 60123, US; 9 Chome-7-1, 18 floor, Akasaka, Minato City, Tokyo 107-0052, JP; 801 Barton Springs Rd, Floor 9, Austin, Texas 78704, US; Warschauer Platz 11-13, Berlin, 10245, DE; 37, Avenue Trudaine, 6th Floor, Paris, Île-de-France 75009, FR; 100 William St,, Woolloomooloo, New South Wales, New South Wales 2011, AU
Geographic Context:
- San Francisco, California, United States: Known for its vibrant tech industry, diverse culture, and beautiful natural surroundings
- Braze's global offices provide opportunities to work with and learn from colleagues in various regions
Work Schedule: Flexible, with a focus on results and collaboration. Braze offers flexible paid time off and a curated in-office employee experience designed to foster community, team connections, and innovation.
ASSUMPTION: Braze's global offices and flexible work arrangements allow for a diverse and inclusive work environment that caters to various needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and skills-based interview with the hiring team
- Case study or project presentation to assess cultural fit and problem-solving skills
- Final interview with the VP of Product Marketing
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Communication and presentation skills
- Problem-solving and critical thinking
- Collaboration and teamwork
- Cultural fit and alignment with Braze's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop go-to-market strategies and drive product adoption
- Research Braze's products, customers, and market position to show your understanding of the company and its offerings
- Be prepared to discuss your experience with B2B marketing, product marketing, and any relevant tools or technologies
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Engagement, Cross-Channel Marketing, Marketing Automation, B2B Marketing, MarTech, CDP, iPaaS, Journey Orchestration, AI-Powered Optimization
ASSUMPTION: Braze's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer data platforms (CDP) and iPaaS tools
- Journey orchestration and engagement platforms (e.g., Braze)
- AI-powered experimentation and optimization tools
- Project management and collaboration tools (e.g., Asana, JIRA, Trello)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with Braze's products and relevant tools and technologies is preferred, but not required. Braze is willing to provide training and support to help new employees get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Braze is committed to understanding and engaging with its customers in meaningful ways
- Collaborative: Braze fosters a culture of teamwork and collaboration, both internally and with its customers
- Innovative: Braze encourages creativity, experimentation, and continuous learning
- Accountable: Braze holds itself and its employees to high standards and takes responsibility for its actions
- Empathetic: Braze strives to understand and support its employees, customers, and communities
Work Style:
- Braze values autonomy and accountability, with a focus on results and impact
- Braze encourages strategic thinking, problem-solving, and continuous learning
- Braze fosters a collaborative and inclusive work environment, with opportunities for team-building and professional development
Self-Assessment Questions:
- How do you approach understanding and engaging with customers in a meaningful way?
- Can you provide an example of a time when you collaborated with a team to drive a successful outcome?
- How do you stay up-to-date with industry trends and emerging technologies, and how do you apply this knowledge to your work?
ASSUMPTION: Braze values employees who are customer-centric, collaborative, innovative, accountable, and empathetic, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment requires strong adaptability and the ability to manage multiple priorities
- Braze's global offices and remote work arrangements may present challenges in coordinating with colleagues in different time zones
- The senior-level nature of this role requires a high level of autonomy and accountability
- Braze's focus on customer engagement and data-driven decision-making may require additional learning and development for candidates without a strong background in these areas
ASSUMPTION: Braze's fast-paced, dynamic environment and global offices present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles, but with a focus on customer engagement and journey orchestration
- Braze's emphasis on AI-powered experimentation and optimization sets it apart from other companies in the industry
- This role offers significant growth potential and the opportunity to work with a diverse and inclusive team
ASSUMPTION: This role is unique in its focus on customer engagement and journey orchestration, with a strong emphasis on AI-powered experimentation and optimization.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature that improves customer engagement and retention
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating a customer journey map to identify opportunities for improvement and drive product adoption
ASSUMPTION: These sample projects demonstrate the strategic thinking, problem-solving, and collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Braze support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Braze measure the success of its product marketing efforts, and how does this role contribute to those metrics?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Braze support its employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop go-to-market strategies and drive product adoption
- Research Braze's products, customers, and market position to show your understanding of the company and its offerings
- Be prepared to discuss your experience with B2B marketing, product marketing, and any relevant tools or technologies
- Follow up with the hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
