Senior Product Marketing Manager

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📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: RingCentral

🔹 Location: Belmont, California, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies for RingCX solutions.
• Collaborating with teams across RingCentral for seamless execution of campaigns.
• Crafting and executing impactful product launches and marketing campaigns.
• Working cross-functionally to influence and engage stakeholders.

ASSUMPTION: The job overview suggests this role is highly collaborative and requires a strategic yet hands-on approach to product marketing, involving both leadership and execution.

📋 Key Responsibilities

✅ Develop and execute marketing activities related to RingCX solutions, including messaging and positioning.

✅ Build and launch new products, including messaging frameworks and go-to-market strategies.

✅ Collaborate with product teams to define target audiences and develop brand messaging.

✅ Implement integrated marketing campaigns and account-based marketing (ABM) programs.

✅ Support strategic updates and presentations for key stakeholders.

ASSUMPTION: Responsibilities indicate a strong focus on product marketing strategy, execution, and inter-departmental collaboration.

🎯 Required Qualifications

Education: BA/BS or equivalent.

Experience: 3+ years in Product Marketing, Corporate Marketing, Sales, or Product Management.

Required Skills:

• Understanding of B2B technology business models.
• Analytical and problem-solving skills with high attention to detail.
• Ability to generate insights from data-driven storytelling.

Preferred Skills:

• Familiarity with customer service platforms or telecommunications.
• Experience with SaaS and AI technologies.

ASSUMPTION: The role's qualifications highlight the importance of cross-disciplinary knowledge and a strong foundation in data analysis and strategic thinking.

💰 Compensation & Benefits

Salary Range: $100,800 - $187,200 for full-time employees in Belmont, CA or Denver, CO.

Benefits:

• Comprehensive healthcare (medical, dental, vision, disability).
• 401K match and Employee Stock Purchase Plan (ESPP).
• Paid time off, parental leave, and wellness programs.

Working Hours: 40 hours per week with flexibility for hybrid work.

ASSUMPTION: Compensation details are aligned with industry standards for senior-level roles and include substantial benefits to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on cloud communications.

Company Size: 5,001-10,000 employees, offering extensive resources and development opportunities.

Founded: 1999

Company Description:

• Leader in AI-driven cloud business communications.
• Empowers businesses with conversation intelligence.
• Innovative solutions for modern communication needs.

Company Specialties:

• Cloud-based business phone systems
• Unified communication and video conferencing
• Contact center solutions

Company Website: http://www.ringcentral.com

ASSUMPTION: RingCentral’s size and market presence offer substantial growth opportunities, with a strong focus on technological advancement.

📊 Role Analysis

Career Level: Senior-level role.

Reporting Structure: Reports to the VP of Product Marketing - Customer Experience.

Work Arrangement: Predominantly on-site with some remote flexibility.

Growth Opportunities:

• Potential to lead innovative marketing initiatives.
• Opportunity to collaborate with high-level stakeholders globally.
• Scope for advancing within the product marketing domain.

ASSUMPTION: This role offers robust growth and leadership development potential within a global context.

🌍 Location & Work Environment

Office Type: Hybrid work setting, requiring presence in an office environment.

Office Location(s): Belmont, CA, among other global locations.

Geographic Context:

• Located in a tech-centric area with vibrant industry presence.
• Accessible by major transportation networks.
• Proximity to other tech and business hubs.

Work Schedule: Standard office hours with the expectation of regular office presence.

ASSUMPTION: The hybrid work model is designed to balance in-office collaboration with some degree of work-from-home flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening.
• Preliminary call with HR or recruiter.
• Technical/competency-based interview rounds.

Key Assessment Areas:

• Strategic thinking and execution capabilities.
• Cross-functional collaboration skills.
• Technical understanding of B2B marketing.

Application Tips:

• Highlight relevant experience with B2B technology solutions.
• Prepare examples demonstrating leadership in marketing strategies.
• Research RingCentral’s product offerings and market position.

ATS Keywords: Product Marketing, Corporate Marketing, SaaS, AI technologies, GTM strategy.

ASSUMPTION: Candidates should prepare for an interview process that evaluates both technical knowledge and strategic marketing prowess.

🛠️ Tools & Technologies

• Salesforce CRM
• ABM platforms like Demandbase
• Analytics tools like Google Analytics

ASSUMPTION: Utilizing technology for data analysis and marketing execution is crucial in this role, given the company's tech-driven focus.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and customer satisfaction.
• Fostering collaboration and teamwork.
• Emphasis on diversity and inclusion.

Work Style:

• Agile and adaptive to change.
• Emphasis on strategic thinking with hands-on execution.
• Data-driven decision-making.

Self-Assessment Questions:

• Do I thrive in a fast-paced technology environment?
• Can I effectively collaborate across different teams?
• Am I comfortable with a balance of strategy and execution?

ASSUMPTION: A candidate fit for this role would demonstrate adaptability and a strong alignment with RingCentral’s values of collaboration and innovation.

⚠️ Potential Challenges

• Handling multiple product launches simultaneously.
• Navigating cross-functional and global teams.
• Aligning marketing efforts with rapidly evolving tech trends.
• Adhering to tight deadlines in a dynamic environment.

ASSUMPTION: Candidates may need to demonstrate resilience and adaptability to succeed amidst these potential challenges.

📈 Similar Roles Comparison

• Emphasis on digital marketing strategies compared to traditional methods.
• Greater focus on technology and analytics than in other product marketing roles.
• Increased cross-functional engagement expected compared to other marketing positions.

ASSUMPTION: The role offers opportunities for unique cross-collaboration and technological engagement relative to similar positions.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new AI-driven product.
• Launching an integrated marketing campaign for RingCX solutions.
• Creating targeted messaging for various market segments.

ASSUMPTION: The role may involve significant strategic planning and execution for high-impact product launches.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does the marketing team collaborate with product development?
• What are the current challenges facing the marketing department?
• How has RingCentral adapted its marketing strategies recently?
• What is expected from the role in the first 90 days?

ASSUMPTION: These questions aim to provide insights into strategic role expectations and collaboration in the firm’s ecosystem.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the RingCentral careers portal.
• Ensure your resume highlights relevant marketing and B2B experience.
• Prepare a portfolio showcasing past product launches or marketing campaigns.
• Be ready to discuss your strategic approach to marketing challenges.
• Apply before March 1, 2025, to ensure consideration.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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