📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ComplyAdvantage
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategy for key product lines and segments
- Crafting compelling messaging and positioning that clearly articulates our value proposition
- Building deep market and customer understanding through various research methods
- Supporting product launches with coordinated go-to-market plans
- Equipping sales and customer success teams with impactful content and enablement tools
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive product adoption in a competitive landscape.
📋 Key Responsibilities
✅ Develop and execute product marketing strategy for key product lines and segments
✅ Craft compelling messaging and positioning that clearly articulates our value proposition
✅ Build deep market and customer understanding through win/loss analysis, customer interviews, competitor intelligence, and industry research
✅ Support product launches with coordinated go-to-market plans across marketing, sales, and customer success
✅ Equip sales and customer success teams with impactful content and enablement tools—pitch decks, battle cards, demo scripts, solution briefs, and training
✅ Collaborate with product management to align on roadmap priorities, integrate customer feedback, and validate new feature launches
✅ Maintain and evolve customer personas and segmentation to ensure tailored, relevant messaging across regions and industries
✅ Measure the impact of product marketing efforts, iterating based on performance metrics and feedback
ASSUMPTION: This role requires a strong understanding of customer and buyer journeys, particularly with technical, compliance, or risk management audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in product marketing or product management, ideally in B2B SaaS, fintech, or enterprise software
Required Skills:
- Proven success in positioning and launching products in a global market
- Strong grasp of customer and buyer journeys, especially with technical, compliance, or risk management audiences
- Excellent cross-functional collaboration skills with a track record of working closely with Sales, Product, and CS stakeholders
- Exceptional communication skills—both written and verbal—with confidence in presenting to internal and external audiences
- Highly analytical, with the ability to translate market and customer insights into effective strategy and messaging
Preferred Skills:
- Experience in financial services, regulatory technology, or compliance
ASSUMPTION: Candidates with relevant industry experience and a proven track record in product marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Senior Product Marketing Manager role in London)
Benefits:
- Equity as we want you to have a part of what we are building
- Unlimited Time Off Policy to promote work-life balance and well-being
- Annual learning budget to support professional growth
- Budget to set up your home office upon joining
- Enhanced parental leave and childcare benefits
- Life insurance and medical coverage through BUPA, including pre-existing conditions
- Pension contribution through The People’s Pension
Working Hours: Full-time, typically 9:00 AM - 5:30 PM BST, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-driven financial crime risk data and detection technology
Company Size: 201-500 employees, large enough to offer significant growth opportunities but small enough to maintain a startup-like culture
Founded: 2014, with a mission to neutralize the risk of money laundering, terrorist financing, corruption, and other financial crime
Company Description:
- ComplyAdvantage is the financial industry’s leading source of AI-driven financial crime risk data and detection technology
- The company's mission is to help businesses understand the risk of who they’re doing business with through the world’s only global, real-time database of people and companies
- ComplyAdvantage has five global hubs in New York, London, Singapore, Lisbon, and Cluj-Napoca
Company Specialties:
- AML KYC Solutions
- Transaction Monitoring
- PEPs and Sanctions Screening
- Adverse Media
- Fraud Detection
Company Website: complyadvantage.com
ASSUMPTION: ComplyAdvantage is a well-established company with a strong focus on innovation and growth in the financial crime detection and prevention space.
📊 Role Analysis
Career Level: Senior-level role with significant strategic impact and the opportunity to grow into a leadership position
Reporting Structure: This role reports directly to the Chief Marketing Officer and works closely with Product, Sales, and Customer Success teams
Work Arrangement: Remote OK, with flexibility for the right candidate. The role may require occasional travel for meetings and events
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive significant business growth
- Access to a wide range of learning and development resources to support professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on remote work and occasional in-person meetings and events
Office Location(s): Fetter Lane, London, United Kingdom; Somesului Street, Cluj-Napoca, Romania; 9 East 38th Street, New York, United States; 26 China Street, Singapore
Geographic Context:
- London, United Kingdom: A major global financial hub with a thriving tech industry
- Cluj-Napoca, Romania: A growing tech hub with a low cost of living and a high quality of life
- New York, United States: A major global financial center with a diverse and multicultural population
- Singapore: A global financial hub with a strong focus on innovation and technology
Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked
ASSUMPTION: The remote-friendly work environment at ComplyAdvantage offers candidates the flexibility to work from any of the company's global hubs or from their own home office.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and key stakeholders
- Final interview with the Chief Marketing Officer
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Industry knowledge and understanding of financial crime detection and prevention
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing strategy, messaging, and customer understanding
- Showcase your ability to work collaboratively with cross-functional teams
- Demonstrate your understanding of the financial crime detection and prevention industry
- Prepare thoughtful questions to ask the interviewer about the company, team, and role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging, Positioning, Market Research, Sales Enablement, Cross-Functional Collaboration, Customer Understanding, Analytical Skills, Communication Skills, Customer Personas, Segmentation, Product Launches, Competitor Intelligence, Industry Research, Customer Feedback
ASSUMPTION: The interview process at ComplyAdvantage is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- Salesforce
- Marketo
ASSUMPTION: The tools and technologies listed are subject to change and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven and outcome-focused
- Agile and adaptable
- Collaborative and team-oriented
- Transparent and open
- Continuously learning and improving
Self-Assessment Questions:
- Do you align with ComplyAdvantage's customer-centric approach to product marketing?
- Are you comfortable working in a fast-paced, innovative environment with a strong focus on collaboration?
- Do you thrive in a results-driven, outcome-focused work environment?
ASSUMPTION: ComplyAdvantage values candidates who are passionate about their work, committed to continuous learning and improvement, and aligned with the company's customer-centric, innovative, and collaborative culture.
⚠️ Potential Challenges
- The role may require occasional travel for meetings and events
- The fast-paced, innovative work environment may be challenging for candidates who prefer a more structured or traditional work environment
- The role may require working with sensitive and confidential customer data, which may present unique challenges and responsibilities
- The competitive landscape for financial crime detection and prevention solutions may present unique challenges and opportunities
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the specific needs of the role and the company.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in a B2B SaaS or fintech company, but with a focus on financial crime detection and prevention
- The industry-specific context for this role is the global financial crime detection and prevention market, which is a dynamic and rapidly evolving space
- Career path comparison: This role may lead to a leadership position within the product marketing team or a transition into a related field, such as sales or customer success
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with a focus on financial crime detection and prevention.
📝 Sample Projects
- Developing a go-to-market strategy for a new product line focused on transaction monitoring
- Crafting compelling messaging and positioning for a sanctions screening solution targeted at financial institutions
- Equipping sales and customer success teams with impactful content and enablement tools for a new product launch focused on adverse media monitoring
ASSUMPTION: The sample projects listed are illustrative and may vary depending on the specific needs of the role and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for the product marketing team in the first 90 days?
- How does the product marketing team collaborate with the product, sales, and customer success teams?
- What are the most important qualities and skills for success in this role?
- How does ComplyAdvantage support the professional growth and development of its employees?
- What are the key challenges and opportunities facing the financial crime detection and prevention industry, and how does ComplyAdvantage plan to address them?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, and to assess their fit with the organization's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the industry, and the role
- Prepare thoughtful questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
