📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: SentinelOne
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for product-led growth initiatives
- Collaborating with cross-functional teams to optimize user engagement and drive revenue
- Analyzing market trends and customer insights to inform PLG roadmap and strategy
- Requiring 5+ years of experience in product marketing, with a focus on B2B SaaS and PLG
ASSUMPTION: This role involves a high degree of collaboration and strategic thinking, requiring a strong background in product marketing and a deep understanding of B2B SaaS and PLG strategies.
📋 Key Responsibilities
✅ Developing and executing go-to-market strategies for product-led growth initiatives, including new customer acquisition and expansion
✅ Orchestrating and aligning PLG efforts with sales-led and partner-led GTM motions to create a seamless customer experience and maximize revenue opportunities
✅ Partnering with core product marketing teams to drive PLG-specific content development to support the entire customer lifecycle
✅ Collaborating with product, engineering, and customer success teams to define the user journey, optimize the in-product experience, and drive user engagement and conversion
✅ Analyzing market trends, customer insights, and performance data to identify new growth opportunities and inform the PLG roadmap and strategy
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing, with a proven track record of launching and scaling products in a B2B SaaS environment
Required Skills:
- Proven experience in developing and executing go-to-market strategies for Product-Led Growth (PLG) motions
- Experience working with Cloud Marketplaces
- Experience with marketing automation platforms and CRM systems
- Familiarity with product analytics tools
- Proven ability to work effectively in a cross-functional environment
- Experience working in the cybersecurity industry and knowledge about security operations, security automation, threat intelligence, next-generation endpoint protection, cyber-security technologies, endpoint computing platforms, and cloud computing
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with AI-powered cybersecurity platforms
ASSUMPTION: Candidates with experience in the cybersecurity industry and familiarity with AI-powered cybersecurity platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $148,000 - $185,000 USD per year
Benefits:
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events including regular happy hours and team building events
Working Hours: Full-time position, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in a B2B SaaS company. Actual compensation may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SentinelOne is a leading provider of AI-powered cybersecurity solutions, focusing on next-generation endpoint protection, threat intelligence, and threat hunting.
Company Size: SentinelOne is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: SentinelOne was founded in 2013 and is headquartered in Mountain View, California.
Company Description:
- SentinelOne is the world's leading AI-powered cybersecurity platform, revolutionizing security operations with its unified Data Lake and AI-driven systems.
- The company empowers organizations to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own.
- SentinelOne's Singularity platform solves use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection, and 24x7 Managed Threat Services.
Company Specialties:
- Next-generation endpoint protection
- Endpoint detection & response
- Threat and malware prevention
- Exploit prevention
- Threat intelligence
- Antivirus
- Endpoint security
- Cyberthreats
- Artificial intelligence
- Ransomware
- Cybercrime
- Information security
- MacOS Security
- Linux Security
- Windows Security
- Threat hunting
- Security operations
- Threat hunting and incident response
Company Website: http://www.sentinelone.com
ASSUMPTION: SentinelOne's focus on AI-powered cybersecurity solutions and its commitment to innovation make it an attractive employer for candidates seeking to work at the forefront of the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant growth opportunities and the chance to make a substantial impact on the company's product-led growth strategy.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing and collaborate closely with various teams, including product, engineering, sales, marketing, and customer success.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a leadership role within the product marketing team or expand into other areas of the business
- Chance to work on cutting-edge AI-powered cybersecurity technologies and drive the company's growth strategy
- Opportunity to build and scale the product-led growth go-to-market motion, making a significant impact on the company's success
ASSUMPTION: This role offers a unique opportunity for a senior product marketing professional to drive the company's product-led growth strategy and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Remote-friendly work environment, with no physical office required
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for a senior product marketing role in the cybersecurity industry.
- Working remotely provides flexibility and the ability to balance work and personal life more effectively.
- The United States is home to SentinelOne's headquarters and a significant portion of its customer base, making it an ideal location for this role.
Work Schedule: Full-time position, with flexible hours and the ability to work asynchronously with team members across different time zones.
ASSUMPTION: The remote-friendly work environment and flexible hours offered by this role provide candidates with the opportunity to maintain a healthy work-life balance while still making a significant impact on the company's growth strategy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and expertise in B2B SaaS and PLG strategies
- Analytical and problem-solving skills
- Communication and collaboration skills
- Industry knowledge and understanding of cybersecurity technologies
- Cultural fit and alignment with SentinelOne's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product-led growth strategies and go-to-market execution
- Demonstrate your understanding of SentinelOne's products and the cybersecurity industry
- Showcase your ability to work effectively in a cross-functional environment
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
ATS Keywords: Product Marketing, B2B SaaS, Product-Led Growth, Cloud Marketplaces, Marketing Automation, CRM Systems, Product Analytics, Cross-Functional Collaboration, Cybersecurity Knowledge, Security Operations, Threat Intelligence, Endpoint Protection, Cloud Computing
ASSUMPTION: SentinelOne's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Product analytics tools (e.g., Mixpanel, Amplitude)
- Cloud Marketplaces (e.g., AWS Marketplace, Azure Marketplace)
- AI-powered cybersecurity platforms (e.g., SentinelOne Singularity)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Continuous learning
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on results and impact
- Strong commitment to customer success and satisfaction
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable with ambiguity and change?
- Are you an effective communicator and collaborator, able to work with various teams to drive results?
- Do you have a strong customer focus and a passion for driving customer success and satisfaction?
- Are you committed to continuous learning and professional development?
- Do you share SentinelOne's values and are you excited about the opportunity to make a significant impact on the company's growth strategy?
ASSUMPTION: Candidates who align with SentinelOne's values and work style are more likely to succeed in this role and make a significant impact on the company's growth strategy.
⚠️ Potential Challenges
- The role requires a strong understanding of both product marketing and cybersecurity technologies, which may present a learning curve for candidates without extensive experience in the industry.
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role involves a high degree of collaboration and cross-functional teamwork, which may require additional effort and coordination for candidates who are not comfortable working in a matrixed organization.
- The remote-friendly work environment may present challenges for candidates who prefer an on-site or hybrid work arrangement.
ASSUMPTION: These challenges can be mitigated by candidates who are proactive, adaptable, and committed to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on product-led growth strategies and go-to-market execution for AI-powered cybersecurity solutions.
- Compared to traditional product marketing roles, this position requires a deeper understanding of cybersecurity technologies and a stronger focus on customer acquisition and retention through product-led growth initiatives.
- Career-wise, this role offers significant growth opportunities and the chance to make a substantial impact on the company's success, making it an attractive option for senior product marketing professionals seeking to advance their careers in the cybersecurity industry.
ASSUMPTION: This role offers a unique opportunity for senior product marketing professionals to drive the company's product-led growth strategy and make a significant impact on its success in the competitive cybersecurity industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product-led growth initiative, resulting in a 20% increase in customer acquisition and a 15% increase in customer retention
- Collaborating with cross-functional teams to optimize the user journey and in-product experience, leading to a 30% increase in user engagement and a 25% increase in conversion rates
- Analyzing market trends and customer insights to identify new growth opportunities and inform the PLG roadmap and strategy, resulting in a 15% increase in revenue and a 20% increase in market share
ASSUMPTION: These sample projects demonstrate the impact and significance of the role's responsibilities and the opportunity for candidates to make a substantial contribution to the company's growth strategy.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the product-led growth go-to-market motion and the company's plans for scaling this initiative?
- How does the product marketing team collaborate with other departments, such as product, engineering, sales, and customer success, to drive results and achieve company objectives?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does SentinelOne support the professional development and growth of its employees, particularly in senior roles like this one?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, B2B SaaS, and PLG strategies
- Prepare for your interview by researching SentinelOne's products, the cybersecurity industry, and the company's values and culture
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
