Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Xeneta

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 3-8+ years

🔹 Remote Status: Hybrid (London office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and features
• Conducting market research and competitive analysis to inform product positioning
• Creating compelling value propositions and messaging frameworks
• Collaborating with cross-functional teams to ensure effective product communication
• Reporting on the success of product marketing activities and programs

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and data-driven decision making.

📋 Key Responsibilities

✅ Collaborate with Product Management to understand product features, benefits, and differentiators

✅ Define target customer segments and develop customer personas

✅ Create and test research-based positioning and messaging strategies

✅ Lead go-to-market planning for new products and features

✅ Develop enablement and marketing materials for commercial teams

✅ Partner with the Marketing Team to create engaging content and campaigns

✅ Maintain and organize product marketing materials

✅ Support the CPO and Director of Product Marketing in planning and other activities

✅ Serve as an evangelist internally and externally

✅ Report on the success of Product Marketing activities and programs

ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical reporting, with a strong emphasis on collaboration and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-8+ years of experience in Product Marketing, or 5+ years in Marketing or Product Management, ideally in B2B SaaS or DaaS

Required Skills:

• Excellent writing, communication, and stakeholder management skills
• Experience using AI to make day-to-day tasks more efficient
• Ability to connect with and empathize with customers and colleagues at all levels and functions
• Familiarity with tools like Confluence, Salesforce, HubSpot, and Microsoft Office

Preferred Skills:

• Background in shipping, logistics, or supply chain tech
• Experience working with AI-driven products or services

ASSUMPTION: Candidates with experience in B2B SaaS or DaaS, as well as those with a background in shipping, logistics, or supply chain tech, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £90,000 per year (Based on industry standards for a Senior Product Marketing Manager in London)

Benefits:

• Generous vacation plan (5-10 extra paid days off around public holidays)
• Education support (courses, books, conference fees)
• Work-life balance and flexible working hours
• Career growth support

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely for extended periods

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager in London, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 201-500 employees (Mid-size company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 2012 (Over a decade of experience in the industry)

Company Description:

• Leading ocean and air freight rate benchmarking and market analytics platform
• Transforming the shipping industry through data-driven insights
• Serving big companies like Nestle, Unilever, L'Oréal, Coca-Cola, Volvo, and many others

Company Specialties:

• Shipping rates and market analytics
• Sea freight and container shipping rates
• Big data analytics for shipping
• Ocean freight rate intelligence
• Air freight and logistics

Company Website: https://www.xeneta.com/

ASSUMPTION: Xeneta's focus on data-driven insights and transformation of the shipping industry makes it an attractive option for candidates interested in tech and logistics.

📊 Role Analysis

Career Level: Senior (Mid-level to senior-level experience required)

Reporting Structure: Reports to the Director of Product Marketing (currently reporting to the CPO due to maternity leave)

Work Arrangement: Hybrid (London office, with flexible working hours and remote work options)

Growth Opportunities:

• Potential career progression into leadership or management roles
• Opportunities to work on high-impact projects and initiatives
• Chance to grow with the company as it continues to expand and innovate

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (London office with remote work options)

Office Location(s): London, United Kingdom

Geographic Context:

• London offers a vibrant and multicultural work environment
• Easy access to public transportation and numerous amenities
• Close proximity to major international airports

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely for extended periods

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with the CPO or another senior leader

Key Assessment Areas:

• Product marketing skills and experience
• Customer-centric mindset and empathy
• Communication and stakeholder management skills
• Analytical and problem-solving abilities

Application Tips:

• Highlight relevant experience in product marketing, B2B SaaS, or DaaS
• Demonstrate your understanding of the shipping and logistics industry
• Showcase your ability to create compelling value propositions and messaging frameworks
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Product Marketing, B2B, SaaS, DaaS, Shipping, Logistics, Customer Empathy, Stakeholder Management, AI Utilization, Confluence, Salesforce, HubSpot, Microsoft Office, Analytical Mindset, Problem-Solving, Growth-Oriented, Organizational Skills, Teamwork, Independence

ASSUMPTION: Xeneta's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to thrive in a dynamic and collaborative environment.

🛠️ Tools & Technologies

• Confluence
• Salesforce
• HubSpot
• Microsoft Office

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for collaboration, project management, and communication.

👔 Cultural Fit Considerations

Company Values:

• We are one
• Variety and fairness
• Transparency builds trust
• Modernization through data

Work Style:

• Collaborative and data-driven
• Agile and adaptable
• Customer-centric and empathetic

Self-Assessment Questions:

• Do you thrive in a collaborative and data-driven work environment?
• Are you comfortable working in a hybrid or remote setting?
• Do you have a customer-centric mindset and strong empathy for colleagues at all levels?

ASSUMPTION: Candidates who align with Xeneta's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Working with a diverse range of stakeholders, both internally and externally
• Keeping up with industry trends and market changes in the shipping and logistics sector

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a customer-centric mindset to overcome.

📈 Similar Roles Comparison

• This role focuses more on go-to-market strategy and execution than other product marketing positions, which may have a broader focus on product development and roadmap planning
• Xeneta's focus on data-driven insights and market analytics sets it apart from other companies in the shipping and logistics industry
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: Candidates should consider their preferences for role focus, company culture, and career growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new ocean freight rate index
• Conducting market research and competitive analysis to inform product positioning for a new air freight product
• Creating a messaging framework and enablement materials for a new logistics solution

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Marketing Manager at Xeneta might work on, highlighting the role's focus on strategic planning, creative development, and analytical reporting.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Xeneta support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does Xeneta measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous product marketing work, if applicable
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.