🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Workato
🔹 Location: Palo Alto, California
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on industry trends and partner collaboration.
✅ Define the industry approach for Workato, including top-of-the-funnel content, industry trends, and use cases for sales plays
✅ Build and execute a content strategy with global system integrators (GSIs) and strategic consultancies focused on industry plays, solution use cases, and joint go-to-market (GTM) messaging
✅ Create campaign kits, enablement assets, and co-branded materials to support partner marketing motions
✅ Lead the development of content and agendas for partner events like Partner Kick Off (PKO) and Partner Day
✅ Develop and maintain compelling program communications and partner portal resources to keep partners informed and equipped
✅ Work cross-functionally with partner sales, field marketing, and product marketing to ensure content drives engagement, demand, and revenue impact
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive partner success.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in industry marketing, content creation, partner marketing, or a related field within the tech industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on industry trends, partner collaboration, and content creation.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager in the Bay Area)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager in the Bay Area, with consideration for the company's size and the role's responsibilities.
Industry: Software Development, with a focus on enterprise integration and workflow automation
Company Size: Medium (501-1,000 employees), offering a vibrant and dynamic work environment with a multitude of benefits
Founded: 2013, with a mission to transform technology complexity into business opportunity by connecting data, processes, applications, and experiences
Company Description:
Company Specialties:
Company Website: workato.com
ASSUMPTION: Workato is a well-established company in the enterprise automation space, with a strong focus on innovation and employee empowerment.
Career Level: Mid-Senior level, offering growth opportunities in a dynamic and fast-growing industry
Reporting Structure: This role reports directly to the Head of Product Marketing and works cross-functionally with partner sales, field marketing, and product marketing teams
Work Arrangement: Remote OK, with flexible hours and a dynamic work environment that balances productivity with self-care
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential within a dynamic and innovative company, with opportunities to expand industry expertise and develop leadership skills.
Office Type: Hybrid (Palo Alto, California headquarters with remote work options)
Office Location(s): 1530 Page Mill Road, Palo Alto, California 94304, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The Bay Area offers a dynamic and innovative work environment, with a competitive job market and a high cost of living. Workato's headquarters provides a central location with easy access to amenities and public transportation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Industry marketing, content creation, partner marketing, project management, communication, interpersonal skills, creative thinking, problem-solving, enterprise software, SaaS products
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on industry knowledge, content creation skills, and cross-functional collaboration. Applicants should highlight their relevant experience and achievements in their application materials.
ASSUMPTION: This role requires proficiency in content management systems, collaborative tools, and partner portals, with potential use of marketing automation tools for content distribution and tracking.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Workato values innovation, flexibility, and team-oriented collaboration. Candidates should be able to demonstrate their ability to adapt to changing market demands, collaborate effectively with cross-functional teams, and drive revenue impact through compelling content and enablement assets.
ASSUMPTION: This role presents both exciting opportunities and potential challenges, including managing multiple projects and deadlines, staying current with industry trends, and balancing stakeholder needs in a competitive job market.
ASSUMPTION: This role offers unique opportunities for industry expertise development and partner collaboration, with potential career growth in marketing, leadership, or other functions within the company.
ASSUMPTION: These sample projects demonstrate the strategic and creative content development required for this role, with a focus on industry trends, partner collaboration, and driving revenue impact.
ASSUMPTION: These interview questions help candidates understand Workato's approach to professional development, partner collaboration, innovation, and work-life balance, ensuring a strong fit with the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.