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Senior Product Marketing Manager

Fortune Brands
Full-time
On-site
Deerfield, Illinois, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Marketing Manager

πŸ”Ή Company: Fortune Brands

πŸ”Ή Location: Deerfield, IL

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Manufacturing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading go-to-market strategies for product launches
  • Managing cross-functional teams and agency partners
  • Developing and executing communication and content creation initiatives
  • Influencing the consumer path to purchase

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and external partners.

πŸ“‹ Key Responsibilities

βœ… Develop and implement impactful, integrated product launch communications and content

βœ… Drive go-to-market planning and serve as the project lead and steward for all content development and execution

βœ… Collaborate with cross-functional teams and agency partners to create product tools, resources, and content

βœ… Manage project timelines, budgets, and approvals

βœ… Develop a deep understanding of the product portfolio, target markets, and competitive landscape

βœ… Facilitate creative content and graphics development with internal and external teams and agencies

βœ… Execute packaging artwork to support product launch requirements

βœ… Support the Security business unit brand & commercialization teams through cross-functional collaboration and best practice sharing

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or related field

Experience: 5-8 years of business experience in Marketing or Communications

Required Skills:

  • Proven experience managing project teams and developing strategic communication or product commercialization plans
  • Experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials
  • Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred
  • Demonstrated ability to think long-term and strategically while balancing team resources and tactical execution of individual projects
  • Proficiency with Microsoft Office Suite

Preferred Skills:

  • Experience with consumer/durable goods industry in a home improvement or mass channel

ASSUMPTION: Candidates with experience in consumer goods marketing and a strong understanding of the home improvement or mass channel will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $90,000 - $143,000 USD (based on company-provided range)

Benefits:

  • Health Plans
  • 401(k) Program
  • Product Discounts
  • Flexible Time Off Benefits
  • Fertility Benefits
  • Adoption Benefits

Working Hours: Full-time, with minimal travel required

ASSUMPTION: The provided salary range is an estimate and may vary based on factors such as education, training, experience, professional achievement, business need, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fortune Brands is a manufacturing company focused on creating smarter, safer, and more beautiful homes and improving lives. They operate in the home products, security, and commercial building markets.

Company Size: Fortune Brands has 10,001+ employees and is headquartered in Deerfield, IL.

Founded: The company was founded in 1912 and is traded on the NYSE as FBIN.

Company Description:

  • Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
  • Their driving purpose is to elevate every life by transforming spaces into havens.
  • They are a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets.

Company Specialties:

  • Home Products
  • Security
  • Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands' size and industry experience provide a stable and well-established environment for employees.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Director of Product Marketing.

Work Arrangement: This role is on-site, with minimal travel required primarily for agency meetings, store visits, customer meetings, and shows.

Growth Opportunities:

  • Potential to grow into a leadership role within the product marketing team
  • Opportunities to work on high-impact projects and influence business outcomes
  • Chance to develop skills in cross-functional team leadership and mentoring

ASSUMPTION: This role offers opportunities for professional growth and development within the product marketing function.

🌍 Location & Work Environment

Office Type: Fortune Brands' headquarters is a corporate office environment.

Office Location(s): 520 Lake Cook Road, Deerfield, IL

Geographic Context:

  • Deerfield is a suburb of Chicago, IL, offering a mix of urban and suburban living
  • The area has a diverse range of housing options, shopping, dining, and recreational activities
  • Deerfield is conveniently located near major highways and public transportation

Work Schedule: Full-time, with flexible time off benefits, including half-day summer Fridays per policy

ASSUMPTION: The Deerfield location offers a convenient and comfortable work environment with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of Product Marketing

Key Assessment Areas:

  • Strategic thinking and planning
  • Project management skills
  • Cross-functional team collaboration
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience in product marketing, project management, and cross-functional team leadership
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful product launch campaigns and the strategies behind them

ATS Keywords: Product Marketing, Go-To-Market Strategies, Project Management, Content Development, Cross-Functional Collaboration, Budget Management, Consumer Insights, Brand Strategy, Creative Development, Communication Skills, Omnichannel Marketing, Presentation Skills, Adaptability, Strategic Thinking, Team Leadership, Mentoring

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, project management skills, and ability to work effectively with cross-functional teams during the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)
  • Creative software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies for this role are standard and widely used in the marketing industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer Focus
  • Integrity
  • Collaboration
  • Accountability

Work Style:

  • Fast-paced and dynamic environment
  • Cross-functional team collaboration
  • Results-driven and data-informed decision-making
  • Adaptability and flexibility

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
  • Do you have a strong ability to think strategically and make data-informed decisions?

ASSUMPTION: Applicants who are comfortable working in a fast-paced, dynamic environment and have strong project management and strategic thinking skills will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and external agency partners
  • Adapting to changing priorities and requirements
  • Developing and executing high-quality content on tight deadlines

ASSUMPTION: Applicants should be prepared to manage multiple projects, work effectively with cross-functional teams, and adapt to changing priorities in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Marketing Manager role in other industries, but may have different product portfolios and target markets
  • In other industries, the role may have different competitive landscapes and value propositions
  • Career progression may vary depending on the company's size and structure

ASSUMPTION: Applicants should research similar roles in other industries to better understand the unique aspects of this role within Fortune Brands.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product launch
  • Managing a cross-functional team to create and execute product launch content
  • Conducting market research to understand consumer insights and inform product positioning

ASSUMPTION: Applicants should be prepared to discuss their experience with product launch campaigns, cross-functional team management, and market research in their interviews.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the organization?
  • What are the most important qualities and skills for success in this role?
  • What opportunities are there for professional growth and development within the product marketing team?
  • How does Fortune Brands support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company during the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Fortune Brands' careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful product launch campaigns and the strategies behind them
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.