Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Fortune Brands

🔹 Location: Deerfield, IL

🔹 Job Type: Full-time

🔹 Category: Manufacturing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategies for product launches
• Managing cross-functional teams and agency partners
• Developing and executing communication and content creation initiatives
• Influencing the consumer path to purchase

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and external partners.

📋 Key Responsibilities

✅ Develop and implement impactful, integrated product launch communications and content

✅ Drive go-to-market planning and serve as the project lead and steward for all content development and execution

✅ Collaborate with cross-functional teams and agency partners to create product tools, resources, and content

✅ Manage project timelines, budgets, and approvals

✅ Develop a deep understanding of the product portfolio, target markets, and competitive landscape

✅ Facilitate creative content and graphics development with internal and external teams and agencies

✅ Execute packaging artwork to support product launch requirements

✅ Support the Security business unit brand & commercialization teams through cross-functional collaboration and best practice sharing

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or related field

Experience: 5-8 years of business experience in Marketing or Communications

Required Skills:

• Proven experience managing project teams and developing strategic communication or product commercialization plans
• Experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials
• Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred
• Demonstrated ability to think long-term and strategically while balancing team resources and tactical execution of individual projects
• Proficiency with Microsoft Office Suite

Preferred Skills:

• Experience with consumer/durable goods industry in a home improvement or mass channel

ASSUMPTION: Candidates with experience in consumer goods marketing and a strong understanding of the home improvement or mass channel will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $143,000 USD (based on company-provided range)

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off Benefits
• Fertility Benefits
• Adoption Benefits

Working Hours: Full-time, with minimal travel required

ASSUMPTION: The provided salary range is an estimate and may vary based on factors such as education, training, experience, professional achievement, business need, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Fortune Brands is a manufacturing company focused on creating smarter, safer, and more beautiful homes and improving lives. They operate in the home products, security, and commercial building markets.

Company Size: Fortune Brands has 10,001+ employees and is headquartered in Deerfield, IL.

Founded: The company was founded in 1912 and is traded on the NYSE as FBIN.

Company Description:

• Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
• Their driving purpose is to elevate every life by transforming spaces into havens.
• They are a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets.

Company Specialties:

• Home Products
• Security
• Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands' size and industry experience provide a stable and well-established environment for employees.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Director of Product Marketing.

Work Arrangement: This role is on-site, with minimal travel required primarily for agency meetings, store visits, customer meetings, and shows.

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team
• Opportunities to work on high-impact projects and influence business outcomes
• Chance to develop skills in cross-functional team leadership and mentoring

ASSUMPTION: This role offers opportunities for professional growth and development within the product marketing function.

🌍 Location & Work Environment

Office Type: Fortune Brands' headquarters is a corporate office environment.

Office Location(s): 520 Lake Cook Road, Deerfield, IL

Geographic Context:

• Deerfield is a suburb of Chicago, IL, offering a mix of urban and suburban living
• The area has a diverse range of housing options, shopping, dining, and recreational activities
• Deerfield is conveniently located near major highways and public transportation

Work Schedule: Full-time, with flexible time off benefits, including half-day summer Fridays per policy

ASSUMPTION: The Deerfield location offers a convenient and comfortable work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of Product Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Project management skills
• Cross-functional team collaboration
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in product marketing, project management, and cross-functional team leadership
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful product launch campaigns and the strategies behind them

ATS Keywords: Product Marketing, Go-To-Market Strategies, Project Management, Content Development, Cross-Functional Collaboration, Budget Management, Consumer Insights, Brand Strategy, Creative Development, Communication Skills, Omnichannel Marketing, Presentation Skills, Adaptability, Strategic Thinking, Team Leadership, Mentoring

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, project management skills, and ability to work effectively with cross-functional teams during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Creative software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies for this role are standard and widely used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Cross-functional team collaboration
• Results-driven and data-informed decision-making
• Adaptability and flexibility

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you have a strong ability to think strategically and make data-informed decisions?

ASSUMPTION: Applicants who are comfortable working in a fast-paced, dynamic environment and have strong project management and strategic thinking skills will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and external agency partners
• Adapting to changing priorities and requirements
• Developing and executing high-quality content on tight deadlines

ASSUMPTION: Applicants should be prepared to manage multiple projects, work effectively with cross-functional teams, and adapt to changing priorities in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role in other industries, but may have different product portfolios and target markets
• In other industries, the role may have different competitive landscapes and value propositions
• Career progression may vary depending on the company's size and structure

ASSUMPTION: Applicants should research similar roles in other industries to better understand the unique aspects of this role within Fortune Brands.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Managing a cross-functional team to create and execute product launch content
• Conducting market research to understand consumer insights and inform product positioning

ASSUMPTION: Applicants should be prepared to discuss their experience with product launch campaigns, cross-functional team management, and market research in their interviews.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the organization?
• What are the most important qualities and skills for success in this role?
• What opportunities are there for professional growth and development within the product marketing team?
• How does Fortune Brands support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Fortune Brands' careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful product launch campaigns and the strategies behind them
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.