Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Rossum

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing compelling messaging and positioning for Rossum's enterprise finance solutions
• Driving go-to-market strategies for new products and features
• Conducting market, competitor, and customer research to inform messaging and differentiation
• Creating and maintaining sales enablement content, including pitch decks, one-pagers, and battle cards
• Collaborating with cross-functional teams to ensure clear value articulation and successful product launches

ASSUMPTION: This role requires a strong understanding of enterprise buyer personas, particularly in finance, and the ability to create persuasive product messaging that resonates with CFOs, controllers, and AP/AR leaders.

📋 Key Responsibilities

✅ Develop messaging and positioning that speaks directly to enterprise finance audiences

✅ Own go-to-market strategy for new products and features, collaborating with Product, Sales, and Customer Success

✅ Conduct market, competitor, and customer research to inform messaging, differentiation, and positioning

✅ Create and maintain core sales enablement content, including pitch decks, one-pagers, battle cards, and ROI tools

✅ Partner with Content and Brand teams to translate product capabilities into compelling stories and thought leadership

✅ Support demand generation by aligning messaging with campaign strategies and performance metrics

✅ Own the creation and management of all customer-facing content, including case studies, testimonials, and use cases

✅ Champion Rossum's product internally and externally as a clear voice for customers and their pain points

ASSUMPTION: This role requires exceptional storytelling and copywriting skills, as well as the ability to work effectively with various teams to ensure consistent and impactful messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of B2B product marketing experience in SaaS, ideally in scale-ups, automation, AI, fintech, or enterprise software

Required Skills:

• Proven ability to create and evolve product messaging that converts, especially for complex or technical products
• Strong storytelling and copywriting skills, with an eye for both precision and clarity
• Deep understanding of enterprise buyer personas, especially in finance (CFO, finance ops, AP/AR)
• Experience working cross-functionally with Product, Sales, and Content teams
• Highly organized, self-directed, and comfortable with a fast-paced, iterative environment

Preferred Skills:

• Experience with enterprise software or fintech products
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in B2B product marketing and a proven track record of creating effective messaging for enterprise software or fintech products will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Product Marketing Manager in Prague with 3-5+ years of experience)

Benefits:

• Hybrid work model with flexible hours
• 5 weeks of vacation
• 5 sick days
• Stock options (ESOP)
• Budget for personal development, education, and language courses
• High-end tech (MacBook, external monitor, keyboard of your choice)
• Team offsites, regular meetups, and a friendly, ambitious team

Working Hours: Full-time (40 hours per week), with flexible scheduling and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Rossum offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Rossum operates in the technology sector, specializing in AI-native document processing solutions for enterprise businesses. The company is well-positioned in the growing market for intelligent document processing and automation.

Company Size: Rossum has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. This size allows for a more agile and innovative work culture compared to larger corporations.

Founded: Rossum was founded in 2017, making it a relatively young and dynamic company with a strong focus on innovation and continuous improvement.

Company Description:

• Rossum is a trailblazer in intelligent document processing, delivering a unique transactional document automation platform to enterprise businesses across the globe
• The company envisions a world where a single person can effortlessly process one million transactions a year, from start to finish
• Powered by Rossum's proprietary Transactional Large Language Model, Rossum Aurora is the next-generation AI that brings unparalleled accuracy and efficiency to document processing

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Data Capture
• RPA (Robotic Process Automation)
• Process Automation
• Invoice Extraction
• OCR Software
• Data Extraction
• Enterprise Software
• Accounts Payable
• Invoice Processing
• Electronic Data Capture
• Digital Document Processing
• Digital Transformation
• Robotic Process Automation
• And Approval Workflows

Company Website: rossum.ai

ASSUMPTION: Rossum's focus on AI and automation positions it well for growth and success in the competitive technology landscape. The company's commitment to innovation and continuous improvement is evident in its proprietary Transactional Large Language Model and its dedication to creating a user-friendly, adaptable platform for enterprise businesses.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing, as well as the ability to lead and mentor junior team members.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product, Sales, and Content.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. Rossum offers flexible scheduling and the option to work remotely some days, providing a good work-life balance for employees.

Growth Opportunities:

• As Rossum continues to grow and expand its product offerings, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the company
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills
• Rossum's mid-sized company environment provides ample opportunities for collaboration and mentorship, helping employees grow both personally and professionally

ASSUMPTION: The Senior Product Marketing Manager role at Rossum offers significant growth opportunities, both within the company and in the broader technology industry. The company's commitment to innovation and continuous improvement, as well as its mid-sized company environment, creates an ideal setting for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Rossum's headquarters are located in London, with a secondary office in Prague. The company offers a hybrid work model, allowing employees to work on-site and remotely.

Office Location(s): 71-75 Shelton Street, Covent Garden, London, GB and Thamova 18, Prague, Praha 18600, CZ

Geographic Context:

• Prague, the capital and largest city of the Czech Republic, is known for its rich history, vibrant culture, and high quality of life
• The city is home to a thriving tech industry, with a strong focus on AI, machine learning, and automation
• Prague offers a competitive cost of living compared to other major European cities, providing an attractive environment for professionals

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work remotely some days

ASSUMPTION: Rossum's hybrid work model and flexible scheduling provide employees with a good work-life balance, allowing them to enjoy the benefits of both on-site collaboration and remote work. The company's offices in Prague and London offer convenient access to vibrant cultural scenes and thriving tech industries, providing an attractive environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Final interview with the CEO

Key Assessment Areas:

• Product marketing expertise and experience
• Storytelling and copywriting skills
• Understanding of enterprise buyer personas in finance
• Cross-functional collaboration and teamwork
• Adaptability to a fast-paced, iterative environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of Rossum's products and the enterprise finance market
• Prepare examples of your past work that showcase your ability to create compelling product messaging and positioning

ATS Keywords: Product Marketing, SaaS, Messaging, Positioning, Market Research, Sales Enablement, Storytelling, Copywriting, Enterprise Software, Cross-Functional Collaboration, Organization, Self-Directed, Fast-Paced Environment

ASSUMPTION: Rossum's interview process is designed to assess candidates' product marketing expertise, storytelling skills, and ability to work effectively in a fast-paced, collaborative environment. By tailoring their application materials and preparing thoughtful responses to interview questions, candidates can effectively demonstrate their qualifications for the Senior Product Marketing Manager role.

🛠️ Tools & Technologies

• Rossum's proprietary Transactional Large Language Model
• AI and machine learning platforms
• Sales enablement software (e.g., Showpad, Seismic)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The Senior Product Marketing Manager will be expected to have a strong understanding of Rossum's proprietary Transactional Large Language Model and the AI and machine learning technologies that power its document processing platform. Familiarity with sales enablement, marketing automation, and project management tools will also be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous improvement
• Integrity

Work Style:

• Agile and iterative
• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in an agile, iterative work environment, and are you comfortable with rapid change and adaptation?
• Are you passionate about creating compelling product messaging and positioning that resonates with enterprise finance audiences?
• Do you have a strong understanding of enterprise buyer personas, particularly in finance, and are you able to leverage this knowledge to create effective sales enablement content?
• Are you an effective communicator and collaborator, able to work successfully with cross-functional teams to ensure consistent and impactful messaging?

ASSUMPTION: Rossum's company values and work style emphasize innovation, customer-centricity, collaboration, and continuous improvement. Candidates who are able to demonstrate a strong fit with these values and work style preferences will be well-positioned for success in the Senior Product Marketing Manager role.

⚠️ Potential Challenges

• The fast-paced, iterative nature of the work environment may require candidates to be adaptable and comfortable with rapid change
• The need to create compelling product messaging and positioning for complex or technical products may present a challenge for candidates without extensive product marketing experience
• The hybrid work model may require candidates to be comfortable working both on-site and remotely, with a focus on effective communication and collaboration across different time zones
• The need to conduct market, competitor, and customer research may require candidates to have strong analytical and data-driven skills

ASSUMPTION: The Senior Product Marketing Manager role at Rossum presents several potential challenges, including the need to adapt to a fast-paced, iterative work environment, create compelling product messaging and positioning for complex or technical products, and effectively communicate and collaborate across different time zones in a hybrid work model. Candidates who are able to demonstrate their ability to overcome these challenges will be well-positioned for success in the role.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the technology industry, the Senior Product Marketing Manager role at Rossum places a greater emphasis on creating compelling product messaging and positioning for complex or technical products, as well as conducting market, competitor, and customer research to inform messaging and differentiation
• The role requires a strong understanding of enterprise buyer personas, particularly in finance, and the ability to create effective sales enablement content that resonates with CFOs, controllers, and AP/AR leaders
• Career paths for product marketing professionals in the technology industry may include advancement to Director or Vice President of Product Marketing, as well as opportunities to transition into other marketing or leadership roles within the organization

ASSUMPTION: The Senior Product Marketing Manager role at Rossum offers a unique opportunity for product marketing professionals to create compelling product messaging and positioning for complex or technical products in the enterprise finance market. The role requires a strong understanding of enterprise buyer personas and the ability to create effective sales enablement content, as well as the potential for career advancement within the organization or the broader technology industry.

📝 Sample Projects

• Developing a comprehensive messaging framework for Rossum's enterprise finance solutions, including positioning statements, value propositions, and key messaging for various buyer personas
• Conducting market research to identify trends and opportunities in the enterprise finance market, and using this information to inform product positioning and differentiation
• Creating a suite of sales enablement content, including pitch decks, one-pagers, battle cards, and ROI tools, to support Rossum's go-to-market strategy for new products and features

ASSUMPTION: The Senior Product Marketing Manager role at Rossum offers a range of projects and initiatives designed to create compelling product messaging and positioning, conduct market research, and support the company's go-to-market strategy. Candidates with a strong background in product marketing and a proven track record of creating effective messaging and positioning for complex or technical products will be well-suited to these projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for product launches at Rossum, and how the Senior Product Marketing Manager role fits into this process?
• How does Rossum approach collaboration and communication between the Product Marketing, Product, Sales, and Content teams, and what tools do you use to facilitate this process?
• What are the most significant challenges facing the enterprise finance market today, and how does Rossum's product suite address these challenges?
• How does Rossum support the professional development and growth of its employees, particularly in the Senior Product Marketing Manager role?
• What is the company's long-term vision for its product suite, and how does the Senior Product Marketing Manager role contribute to this vision?

ASSUMPTION: The Senior Product Marketing Manager role at Rossum presents a unique opportunity for candidates to create compelling product messaging and positioning, conduct market research, and support the company's go-to-market strategy. By asking thoughtful questions about the role, the company, and the industry, candidates can gain valuable insights into the position and demonstrate their qualifications for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on your ability to create compelling product messaging and positioning for complex or technical products
• Prepare examples of your past work that showcase your ability to create effective sales enablement content and conduct market, competitor, and customer research
• Follow up with the hiring manager (Chief Marketing Officer) one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.