Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Certinia

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing a strategic marketing plan to support the growth of Certinia's Customer Success Cloud solution.
• Driving positioning and integrated marketing programs to promote SaaS solutions in the global market.
• Establishing and delivering thought leadership content for various marketing platforms.
• Collaborating with cross-functional teams to ensure product positioning aligns with market needs and growth strategies.

ASSUMPTION: This role primarily involves strategic marketing initiatives designed to enhance market visibility and growth, particularly in the SaaS domain. The candidate should be adept at high-level strategic planning and execution in a fast-paced environment.

📋 Key Responsibilities

✅ Deliver the “Why Certinia” storyline through strategic content and communication plans.

✅ Set and develop go-to-market messaging in collaboration with the Sr Director of Product & Solution Marketing.

✅ Create and deliver thought leadership presentations at industry conferences and customer events.

✅ Enable field and campaign marketing teams with differentiated content across various media channels.

✅ Provide product and value-based training to enhance sales teams' business acumen.

✅ Coordinate with other departments to align product messaging with market and sales strategies.

✅ Act as the voice of the customer to leadership and development teams.

ASSUMPTION: The responsibilities suggest an emphasis on strategic influence within the company and require a candidate with strong cross-departmental communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, or a similar field; or equivalent experience.

Experience: 8+ years in product marketing, particularly in SaaS/Cloud solutions for Professional Services and Customer Success industries.

Required Skills:

• Expertise in product marketing and strategic positioning.
• Proven communication and marketing writing skills.
• Strong business acumen and results-oriented mindset.

Preferred Skills:

• Experience in midsize and enterprise work solutions.
• Ability to work collaboratively in a matrix organization.

ASSUMPTION: The qualifications highlight the importance of SaaS industry experience and strategic marketing expertise, particularly in a leadership context.

💰 Compensation & Benefits

Salary Range: Not specified; candidates should research typical salaries for similar roles in a SaaS context.

Benefits:

• Comprehensive health insurance packages
• Opportunities for professional development
• Work-life balance initiatives

Working Hours: Standard 40-hour workweek; flexibility dependent on project needs.

ASSUMPTION: Benefits are industry-standard for tech companies, focusing on employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, providing cloud-based services for business operations.

Company Size: 1,001-5,000 employees, suggesting a stable mid-size company with room for growth.

Founded: 2009, with a focus on empowering technology services organizations.

Company Description:

• Pioneer in integrating services operations on the Salesforce platform.
• Backed by prominent investors like Advent International and Salesforce Ventures.
• Innovation-driven with a commitment to customer value.

Company Specialties:

• Cloud ERP and Professional Services Automation (PSA)
• SaaS solutions for financial management and business applications
• Comprehensive cloud accounting services

Company Website: certinia.com

ASSUMPTION: The company is well-regarded within its industry, focusing on transformational cloud services, reflecting stability and growth potential.

📊 Role Analysis

Career Level: Senior-level role, suitable for experienced professionals with strategic leadership skills.

Reporting Structure: Reports to the Senior Director of Product Marketing, indicating a role with significant strategic influence.

Work Arrangement: On-site role with a collaborative team environment spanning various departments.

Growth Opportunities:

• Potential to lead and shape strategic marketing initiatives.
• Opportunities for innovation in product positioning and market expansion.
• Involvement in high-level decision-making processes.

ASSUMPTION: The role offers significant professional development in strategic leadership within a supportive team structure.

🌍 Location & Work Environment

Office Type: Traditional office environment located in the United States.

Office Location(s): Headquarters in San Jose, California, with multiple global offices.

Geographic Context:

• Close proximity to Silicon Valley, a hub for tech innovation.
• Global presence allows for diverse cultural interactions.
• Opportunities for international travel and collaboration.

Work Schedule: Structurally 40-hour workweek, open to flexible arrangements depending on projects.

ASSUMPTION: Based on the global presence, there may be opportunities for occasional travel and flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by hiring manager.
• Phone interview with HR or recruiter.
• Technical interview with potential team members.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Experience with SaaS product marketing and positioning.
• Ability to collaborate across multiple departments.

Application Tips:

• Highlight previous experience in strategic marketing roles.
• Demonstrate versatility with both strategic and detailed execution tasks.
• Showcase strong communication and leadership skills.

ATS Keywords: Product Marketing, SaaS, Cloud Solutions, Customer Success, Strategic Thinking, Communication Skills

ASSUMPTION: The application process emphasizes experience in strategic roles within SaaS environments, requiring clear evidence of leadership and innovation.

🛠️ Tools & Technologies

• Salesforce platform for cloud-based service delivery
• Data analytics tools for marketing insights and strategy
• Content management systems for marketing initiatives

ASSUMPTION: Proficiency in Salesforce and analytics tools is expected to support strategic marketing tasks.

👔 Cultural Fit Considerations

Company Values:

• Innovation and agility in cloud-based services
• Commitment to customer value and service quality
• Collaboration across global teams

Work Style:

• Strategic and results-oriented focus
• Proactive and adaptable in dynamic environments
• Strong emphasis on collaboration and teamwork

Self-Assessment Questions:

• How do you approach developing strategic marketing plans?
• Can you describe a time when you positioned a SaaS product in a competitive market?
• What is your experience with Salesforce platform-based solutions?

ASSUMPTION: The culture leans towards innovation and collaboration, which suits professionals who thrive in dynamic, tech-oriented environments.

⚠️ Potential Challenges

• Adapting to evolving technologies and industry trends.
• Balancing strategic thinking with detailed task execution.
• Managing cross-functional team expectations in a matrix organization.
• Aligning global marketing strategies with local market needs.

ASSUMPTION: Challenges likely arise from the fast-paced nature of the tech industry and the need for strategic flexibility.

📈 Similar Roles Comparison

• Product Marketing Director in a larger corporation may require broader oversight across multiple product lines.
• Marketing Manager positions typically offer more focus on execution than strategy.
• The Product Marketing Manager role in a startup may demand greater emphasis on agility and rapid market entry.

ASSUMPTION: The Senior Product Marketing Manager role at Certinia combines strategic oversight with hands-on marketing execution.

📝 Sample Projects

• Developing a go-to-market strategy for a new SaaS product.
• Leading a cross-functional team in a product launch event.
• Creating strategic communications for a global marketing campaign.

ASSUMPTION: Project examples reflect a balance of strategic planning and execution within the tech industry.

❓ Key Questions to Ask During Interview

• What is the current strategic priority for Certinia's Customer Success Cloud?
• How does Certinia measure success in product marketing initiatives?
• What are the expectations for cross-functional collaboration in this role?
• How does the company support continuous professional development?
• What are the challenges Certinia faces in expanding its Customer Success Cloud offering?

ASSUMPTION: Questions focus on the strategic vision and growth opportunities, reflecting the high-level role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter detailing your strategic marketing experience.
• Prepare a portfolio of past work relevant to SaaS product marketing.
• Research Certinia's market position and values to align your application.
• Ensure your resume includes relevant keywords such as SaaS, Cloud Solutions, and Product Marketing.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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