📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Abnormal
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Cybersecurity
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing compelling messaging and positioning for Abnormal's products
- Bringing products to market through various channels, including sales enablement, press, digital, and other channels
- Supporting product launches and incremental updates throughout the year
- Creating and keeping fresh product collateral, thought leadership, and solution presentations
- Conducting customer research to understand needs and requirements
- Enabling sales teams and channel partners on the joint solution and value proposition
- Serving as a customer and analyst-facing SME on the email security market
ASSUMPTION: This role requires a strong understanding of cybersecurity and B2B SaaS markets, as well as excellent communication and strategic thinking skills.
📋 Key Responsibilities
✅ Create compelling, differentiated messaging and positioning for Abnormal's products
✅ Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels
✅ Work across marketing teams to drive demand and pipeline for Abnormal's product lines with acquisition and upsell messaging for multi-phase buyer journeys
✅ Support incremental updates and feature launches throughout the year with end-to-end launch strategy
✅ Develop and keep fresh content including collateral, thought leadership, and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer’s journey
✅ Conduct customer research to understand needs and requirements
✅ Enable Abnormal's sales teams and channel partners on the joint solution and the value proposition
✅ Serve as a speaker externally, representing Abnormal at industry events and conferences
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing
Required Skills:
- Proven experience in creating external-facing content for cybersecurity buyers
- Experience running product launches in a high velocity environment
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers
- Excellent written and verbal communication skills
- Strategic thinker who is able to get to work quickly and execute independently
- Ability to effectively influence both internal and external stakeholders across all levels of the organization
- Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
- Passion for Abnormal's mission and the success of its customers, partners, and community
Preferred Skills:
- Enjoys public speaking and evangelizing cybersecurity topics
- Experience with defining GTM strategies at growth-phase cybersecurity companies
ASSUMPTION: While not explicitly stated, a background in cybersecurity and familiarity with email security products would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 USD per year
Benefits:
- Bonus
- Restricted Stock Units (RSUs)
- Benefits package
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary based on factors such as the candidate's skills, experience, and other job-related reasons.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal is a leading AI-native human behavior security platform focused on stopping sophisticated inbound attacks and detecting compromised accounts across email and connected applications.
Company Size: Abnormal has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Abnormal was founded in 2020, making it a relatively new but rapidly growing company in the cybersecurity industry.
Company Description:
- Abnormal leverages machine learning to understand human behavior and analyze the risk of every cloud email event, detecting and stopping sophisticated, socially-engineered attacks that target the human vulnerability.
- The company focuses on email security, business email security, cloud email security, phishing detection, business email compromise, and account takeover, using artificial intelligence and machine learning technologies.
- Abnormal serves a wide range of customers, from small businesses to large enterprises, helping them protect against advanced cyber threats.
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: abnormal.ai
ASSUMPTION: Abnormal's focus on AI and machine learning technologies sets it apart in the cybersecurity industry, offering unique opportunities for candidates interested in cutting-edge security solutions.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in product marketing and cybersecurity.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from home or a remote location.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and leadership within the product marketing team.
- The company's rapid growth and expansion into new markets may present opportunities for career advancement and increased responsibilities.
- Abnormal's focus on innovation and cutting-edge technology provides opportunities to learn and develop new skills in AI and machine learning.
ASSUMPTION: Given Abnormal's growth and focus on innovation, this role may offer excellent opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abnormal has a physical headquarters in Las Vegas, Nevada, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 8474 Rozita Lee Ave, Suite 420, Las Vegas, Nevada 89113, US
Geographic Context:
- Las Vegas, Nevada, is the headquarters location, offering a vibrant and growing tech industry with a lower cost of living compared to other major tech hubs.
- The remote-friendly nature of this role allows for flexibility in working from various locations within the United States.
- Abnormal's customer base spans various industries and regions, providing exposure to diverse markets and environments.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: While the company is headquartered in Las Vegas, the remote-friendly nature of this role allows for greater flexibility in work location and schedule, catering to a wider range of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the hiring manager or a team member
- On-site or virtual final interview with the VP of Product Marketing and other stakeholders
Key Assessment Areas:
- Product marketing experience and skills
- Cybersecurity industry knowledge
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Abnormal's mission and values
Application Tips:
- Highlight your experience in product marketing and cybersecurity, with a focus on creating external-facing content and running product launches.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare examples of how you've explained complex technical concepts to buyers in your previous roles.
- Research Abnormal's products, customers, and market position to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, Cybersecurity, B2B SaaS, Messaging, Positioning, Content Development, Customer Research, Public Speaking, Strategic Thinking, Collaboration, Technical Curiosity, Communication Skills, Influencing, Empathy, Innovation Launches
ASSUMPTION: Abnormal's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Cybersecurity industry-specific tools and platforms
ASSUMPTION: The specific tools and technologies used by Abnormal may vary, but candidates should be comfortable working with marketing automation, content creation, and project management tools, as well as cybersecurity-specific platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Cross-functional and collaborative
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Abnormal's customer-centric approach, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example from your past experiences?
- How do you stay adaptable and flexible in a fast-paced, dynamic work environment, and how have you demonstrated this in your career?
ASSUMPTION: Abnormal values candidates who are passionate about its mission, align with its values, and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities simultaneously.
- The role may involve working with complex technical concepts, requiring a strong understanding of cybersecurity and email security products.
- As a senior role, the candidate may be expected to provide mentorship and guidance to junior team members, requiring strong leadership and communication skills.
- The remote-friendly nature of the role may present challenges in maintaining work-life balance and staying connected with the team.
ASSUMPTION: While Abnormal offers a dynamic and exciting work environment, candidates should be prepared to manage the challenges that come with working in a high-growth, fast-paced company.
📈 Similar Roles Comparison
- This role is a senior-level product marketing position focused on inbound email security, requiring a strong background in both product marketing and cybersecurity.
- Compared to other product marketing roles, this position places a greater emphasis on cybersecurity industry knowledge and experience with email security products.
- Career progression in this role may involve moving into a leadership or management position within the product marketing team or exploring opportunities in other functions, such as sales or product management.
ASSUMPTION: Candidates should consider their career goals and aspirations when evaluating this role, as it offers unique opportunities for growth and development within the product marketing function and the broader cybersecurity industry.
📝 Sample Projects
- Developing a comprehensive messaging framework for Abnormal's email security products, including positioning, value proposition, and key differentiators
- Creating and executing a go-to-market strategy for a new email security product launch, including sales enablement, press, digital, and other channels
- Conducting customer research to understand the needs and requirements of Abnormal's target customers, and using this information to inform product development and marketing strategies
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Senior Product Marketing Manager may work on, but the specific projects and priorities may vary based on the company's needs and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- How does Abnormal differentiate its email security products in the market, and what are the key competitive advantages?
- Can you describe the team structure and dynamics within the product marketing function, and how does this role fit into the broader organization?
- What is Abnormal's approach to company culture, and how does this role contribute to fostering a positive and inclusive work environment?
- What opportunities exist for growth and development within the product marketing team, and how does Abnormal support the career advancement of its employees?
- How does Abnormal balance the need for flexibility and adaptability in a fast-paced, high-growth environment with the importance of maintaining work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, allowing them to make informed decisions about their application and potential fit with Abnormal.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abnormal Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, cybersecurity, and creating external-facing content
- Prepare examples of how you've explained complex technical concepts to buyers in your previous roles
- Research Abnormal's products, customers, and market position to demonstrate your understanding of the company and its offerings
- Follow up with the Abnormal HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
