📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: DeepHealth
🔹 Location: Boston, MA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Health Tech, SaaS
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Owning go-to-market strategy for key products and solution portfolios
- Driving cross-functional solution launches with clear plans, positioning, and timelines
- Translating complex features into compelling customer benefits and clear value propositions
- Partnering with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning, and messaging
ASSUMPTION: This role requires a strategic mindset with a strong focus on customer and market insights to drive product adoption and market impact.
📋 Key Responsibilities
✅ Go-to-Market Strategy & Product Launches:
- Own and lead GTM strategy and execution for key products and solution portfolios
- Drive cross-functional solution launches with clear plans, positioning, and timelines
- Ensure internal readiness across sales, marketing, customer success, and support
✅ Messaging & Positioning:
- Translate complex features into compelling customer benefits and clear value propositions
- Develop messaging frameworks in partnership with product, based on deep customer and market insights
- Create impactful marketing and sales enablement assets—pitch decks, battle cards, web assets
✅ Customer & Market Insights:
- Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning, and messaging
- Continuously refine positioning based on customer feedback and market dynamics
✅ Campaigns & Communications:
- Collaborate with brand, content, and campaign teams to create product-specific content and campaigns
- Lead product marketing content strategy across channels—web, social, internal updates, etc.
- Measure and report on campaign effectiveness to optimize engagement and pipeline growth
- Partner Marketing: Work with channel and ecosystem partners on joint GTM strategies and co-branded initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple initiatives.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
Required Skills:
- Proven track record of launching products and driving market impact
- Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
- A strategic thinker who’s equally comfortable getting tactical
- Excellent written and verbal communication skills
- Strong analytical mindset with experience using data to drive decisions
- Comfortable working cross-functionally in a fast-paced, ambiguous environment
- Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
- Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
Preferred Skills:
- Experience working with AI or machine learning products
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in health tech or AI-related products would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $120,000 per year (Based on industry standards for senior product marketing roles in Boston, MA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: Benefits and working hours are estimated based on industry standards for similar companies and roles.
📌 Applicant Insights
🔍 Company Context
Industry: DeepHealth is a subsidiary of RadNet, focusing on AI-powered health informatics and population screening solutions. They operate in the competitive health tech and AI sectors.
Company Size: DeepHealth is a small company with 2-10 employees, offering a close-knit work environment with significant growth potential.
Founded: 2018, with a history of integrating and rebranding companies to enhance their capabilities.
Company Description:
- DeepHealth builds on and enhances the capabilities of integrated companies, such as Aidence, Quantib, DeepHealth Breast, Kheiron, SeeMode, and eRAD.
- They develop AI-powered health informatics and population screening solutions based on a strong understanding of healthcare's biggest challenges and opportunities.
- With expert in-house development teams and customers worldwide, DeepHealth offers a dynamic and innovative work environment.
Company Specialties:
- AI-powered health informatics
- Population screening solutions
- Integrating and enhancing healthcare technology capabilities
Company Website: DeepHealth
ASSUMPTION: DeepHealth's small size and focus on AI-powered health solutions offer unique opportunities for growth and impact in the healthcare industry.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: This role may oversee junior product marketing managers or specialists, depending on the company's structure.
Work Arrangement: Remote (US only), with flexible hours and a focus on results-driven work.
Growth Opportunities:
- Potential to lead a team of product marketing professionals as the company grows
- Opportunities to expand skills in AI, machine learning, and health tech sectors
- Chance to make a significant impact on the company's growth and market position
ASSUMPTION: This role offers substantial growth opportunities, given DeepHealth's small size and focus on innovation in the healthcare industry.
🌍 Location & Work Environment
Office Type: Remote (US only), with the option to work from DeepHealth's Boston, MA offices.
Office Location(s): Boston, MA
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a thriving tech industry and a high cost of living.
- The city is known for its rich history, world-class universities, and strong healthcare sector.
- DeepHealth's remote work arrangement offers flexibility and the opportunity to work from various locations within the US.
Work Schedule: Full-time, with flexible hours and a focus on results-driven work.
ASSUMPTION: DeepHealth's remote work arrangement and flexible hours provide a good work-life balance while offering the opportunity to work from various locations within the US.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR
- Product marketing case study or project presentation
- Final interview with the Chief Marketing Officer or another executive
Key Assessment Areas:
- Product marketing strategy and execution
- Customer and market insights
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience in product marketing, with a focus on go-to-market strategy, launches, and messaging.
- Demonstrate your ability to gather and analyze customer and market insights to inform product positioning and roadmap.
- Showcase your experience working with cross-functional teams and driving results in a fast-paced environment.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Cross-Functional Collaboration, Messaging, Positioning, Customer Insights, Market Insights, Campaigns, Communications, Analytical Skills, Project Management, Sales Enablement, SaaS, Health Tech, CRM Tools, Microsoft Office
ASSUMPTION: DeepHealth's interview process will focus on assessing your product marketing skills, strategic thinking, and ability to work cross-functionally in a fast-paced environment.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Microsoft Office Suite
- AI and machine learning tools (depending on specific products)
ASSUMPTION: DeepHealth uses industry-standard tools for analytics, CRM, and project management. Familiarity with AI and machine learning tools may be beneficial, depending on the specific products you work with.
👔 Cultural Fit Considerations
Company Values:
- Innovation: DeepHealth focuses on developing cutting-edge AI-powered health informatics and population screening solutions.
- Customer-centric: They prioritize understanding and addressing healthcare's biggest challenges and opportunities.
- Collaboration: DeepHealth fosters a close-knit work environment with significant growth potential.
Work Style:
- Results-driven: DeepHealth values outcomes and impact over hours worked.
- Flexible: They offer remote work arrangements and flexible hours to accommodate employees' needs.
- Dynamic: DeepHealth operates in a fast-paced, ever-changing healthcare and AI landscape, requiring adaptability and continuous learning.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity?
- Are you passionate about healthcare and driven to make a significant impact on the industry?
- Do you possess strong analytical skills and enjoy using data to inform decision-making?
ASSUMPTION: DeepHealth values employees who are results-driven, flexible, and adaptable, with a strong passion for healthcare and a desire to make a significant impact on the industry.
⚠️ Potential Challenges
- Working in a small company with limited resources may present challenges in terms of available tools, processes, and support.
- DeepHealth's focus on AI-powered health informatics and population screening solutions may require learning new technologies and concepts.
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
- The competitive health tech and AI sectors may present challenges in terms of market differentiation and product adoption.
ASSUMPTION: While DeepHealth offers unique opportunities for growth and impact, candidates should be prepared to face challenges related to working in a small company, learning new technologies, and operating in a competitive market.
📈 Similar Roles Comparison
- Compared to larger health tech or AI companies, DeepHealth offers a more intimate work environment with greater opportunities for impact and growth.
- Unlike some health tech or AI companies, DeepHealth focuses on integrating and enhancing the capabilities of acquired companies, offering a unique perspective on product development and market positioning.
- Career paths in product marketing at DeepHealth may differ from those at larger companies, with a greater emphasis on cross-functional collaboration and adaptability.
ASSUMPTION: Candidates should consider DeepHealth's unique focus on integration and enhancement, as well as its small size and focus on innovation, when comparing this role to similar positions at larger companies.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered health informatics product, including customer segmentation, positioning, and launch planning
- Conducting market research to identify competitive threats and opportunities, and using insights to inform product roadmap and messaging
- Creating sales enablement materials, such as pitch decks and battle cards, to support cross-functional product launches
ASSUMPTION: Sample projects for this role will focus on go-to-market strategy, market research, and sales enablement, with a strong emphasis on customer and market insights.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does DeepHealth support the professional development and growth of its employees, particularly in the product marketing function?
- Can you provide examples of how DeepHealth has successfully launched products in the competitive health tech and AI sectors?
- How does DeepHealth approach cross-functional collaboration and communication, particularly in a remote work environment?
- What are the most significant challenges facing the company, and how can this role help address them?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the company's products, culture, and growth opportunities, as well as their ability to address the company's challenges and contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, with a focus on go-to-market strategy, launches, and messaging.
- Prepare a product marketing case study or project presentation to demonstrate your ability to gather and analyze customer and market insights to inform product positioning and roadmap.
- Follow up with the hiring manager or HR one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
