📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: AfterShip
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-06-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Hybrid-Flexible in Toronto, Austin, Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Developing an in-depth understanding of AfterShip's products and features
- Collaborating cross-functionally to create high-quality product collateral
- Driving go-to-market strategies and coordinating product launches
- Staying up-to-date with industry trends and competitor dynamics
- Fueling marketing engine growth and front-line enablement
ASSUMPTION: This role requires a strategic, holistic, and multidimensional thinker with strong communication and analytical skills, as well as a customer-centric approach.
📋 Key Responsibilities
✅ Develop an in-depth technical understanding of AfterShip’s products and features, acting as a subject matter expert cross-functionally
✅ Collaborate cross-functionally on the creation of high-quality product collateral including sales decks, product use cases, solution briefs, messaging guides, case studies, web content, blog posts, and other assets to maximize the effectiveness and diversified use of our products in the market
✅ Drive GTM strategies and cross-functional coordination to facilitate rapid and successful product and solution launches, positioning and sales enablement materials
✅ Stay on top of the industry trends, new technology, competitor dynamics and ecommerce best practices to provide insights on GTM plans and enhance product messaging
✅ Fuel our marketing engine and generate revenue demand with impactful, data driven product positioning, messaging and thought leadership
✅ Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our target personas
✅ Additional responsibilities and duties as required
ASSUMPTION: This role involves a high level of collaboration and requires the ability to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in business or technical discipline, or equivalent years’ experience (MBA or equivalent experience preferred but not required)
Experience: 4+ years of B2B product marketing experience; 2+ years of proven and demonstrable experience in industry solution GTM and product launches
Required Skills:
- Proven experience working within a high-growth SaaS company
- Experience in sales enablement and asset creation in eCommerce industry
- Experience in AI is strongly preferred
- Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills
- Ability to effectively create compelling written content
- Analytical mindset with the ability to gather and analyze market data for informed decision-making
- Capable of working proactively and independently, as well as collaboratively
- Experience in global cross-functional collaboration to drive key initiatives
- Capable of cultivating an in-depth understanding of complex technical products, then simplifying and packaging them for a variety of personas and markets
Preferred Skills:
- Prior experience working in a global team
- Fluency in multiple languages
ASSUMPTION: While the job description lists specific qualifications, AfterShip is an equal opportunity employer and values diverse experiences. If you feel you may not meet every qualification to a T, they still encourage you to apply.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Product Marketing Manager in Toronto with 5-10 years of experience)
Benefits:
- Healthcare coverage offered from day 1
- Career progression and professional development
- Retirement plans including company match
- Invest in your learning + monthly book perk
- In-office lunch and commuter benefits for those located in our hub locations
Working Hours: Full-time (Flexible hours depending on your time zone)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AfterShip operates in the Software Development industry, specifically focusing on eCommerce software solutions and post-purchase customer experience platforms.
Company Size: AfterShip is a mid-sized company with 201-500 employees, providing a dynamic and agile work environment.
Founded: AfterShip was founded in 2012 and has since grown to serve over 20,000 global brands, including Samsung, GymShark, and Mejuri.
Company Description:
- AfterShip is a customer experience platform that offers a full suite of software covering the entire customer journey
- The company helps global eCommerce brands and retailers enhance the customer experience at every step, from email automation and SMS marketing to shipment tracking, returns management, and multi-carrier shipping
- AfterShip is recognized as a Retail Technology Power Player by Business Insider and integrates with 1,000+ carriers worldwide
Company Specialties:
- Business Intelligence
- API solutions
- Integration
- Streamline
- Print Shipping labels
- Calculate Shipping Rates
- API Integrations
- API Solutions
- Customer Reviews
- One-Stop-Shop
- Post Sales Customer Service
- Enterprise Technical Support
- Enterprise Software Solutions
- eCommerce Software Solutions
- Best Online Shopping Experience
- Online Retailer Post Sales Support
- Shipping Performance and Analytics
- Integration with Shipment Tracking Systems
- Shipping Data Analytics
- Global Client Base of International Online Retailers and Martketplaces
- Partnership with International Couriers
- International Logistic Companies
- Developing for Developers
- Software Integration and Solutions
- Branded Tracking Solutions
- Branded Returns Solutions
- Branded Shipping Solutions
- Branded Reviews Solutions
- Branded Rewards Solutions
- Branded Customer Reviews
- Branded Shipment Tracking
- Branded Package Tracking
- Branded Returns and Refunds
- Customer Self Service Returns Solutions
- Customer Self Service Shipment Tracking Solutions
- Customer Care
- Customer Success
- Customer Rewards
- and Customer Service
Company Website: http://www.aftership.com
ASSUMPTION: AfterShip is a well-established company with a strong focus on innovation, collaboration, and customer-centricity.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic decision-making.
Reporting Structure: The Senior Product Marketing Manager will report into the team lead of Product Marketing based in APAC.
Work Arrangement: This role is remote OK, with a hybrid-flexible work setup available in Toronto, Austin, and Barcelona. The role may require working outside of regular office hours for team meetings or to collaborate with members of the team in APAC up to twice a week.
Growth Opportunities:
- AfterShip is a growing company with ample opportunities for career progression and professional development
- The role offers the chance to work on high-impact projects and drive key initiatives
- There is potential for growth into a leadership role as the company continues to expand
ASSUMPTION: This role provides a high-visibility, high-impact opportunity for the right candidate to exercise their strategic vision, business acumen, storytelling skills, and technical expertise.
🌍 Location & Work Environment
Office Type: AfterShip has hub locations in Toronto, Austin, and Barcelona, with a remote-first team structure.
Office Location(s): Toronto, Austin, Barcelona
Geographic Context:
- Toronto, Ontario, Canada: Known for its multiculturalism, vibrant arts and culture scene, and strong tech industry
- Austin, Texas, United States: Recognized for its live music scene, tech industry, and outdoor activities
- Barcelona, Spain: Famous for its architecture, vibrant culture, and beach lifestyle
Work Schedule: Flexible hours depending on your time zone, with a focus on results and collaboration over strict hours.
ASSUMPTION: The remote-first and hybrid-flexible work setups at AfterShip provide employees with the flexibility to choose a work arrangement that best fits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final round with the team lead of Product Marketing based in APAC
Key Assessment Areas:
- Technical understanding of AfterShip's products and features
- Ability to create compelling written content
- Analytical skills and market data analysis
- Strategic thinking and GTM planning
- Cross-functional collaboration and teamwork
- Customer-centric approach and user research skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing, GTM strategies, and user research
- Showcase your ability to create compelling written content through examples of your past work
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, SaaS, eCommerce, Sales Enablement, AI, Communication, Analytical Skills, Cross-Functional Collaboration, User Research, Technical Understanding, Content Creation, Market Analysis, GTM Strategies, Customer-Centric Approach, Storytelling, Project Management
ASSUMPTION: AfterShip's application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- HubSpot
- Marketo
- Salesforce
- Tableau
- Microsoft Office Suite
- Zoom
ASSUMPTION: AfterShip uses a variety of tools and technologies to facilitate collaboration, communication, and project management among its global team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and inclusive culture
- Ambitious mission with real impact
- Thrive and grow
- Flexible work setup
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Strategic and holistic thinking
- Customer-centric and user-focused
- Agile and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving successful GTM strategies and product launches?
- Are you comfortable working in a remote or hybrid-flexible environment with a global team?
- Do you possess strong communication and interpersonal skills, with the ability to create compelling written content?
- Are you able to analyze market data and make informed decisions based on your findings?
- Do you thrive in a dynamic, agile work environment with a high degree of autonomy and collaboration?
ASSUMPTION: AfterShip values candidates who align with their company values and work style, and who are eager to contribute to their innovative and inclusive culture.
⚠️ Potential Challenges
- The role may require working outside of regular office hours for team meetings or to collaborate with members of the team in APAC
- AfterShip is a growing company, which may present challenges in terms of prioritization and resource allocation
- The role requires a high degree of strategic thinking and cross-functional collaboration, which can be challenging at times
- The company operates in a competitive industry, which may present challenges in terms of market positioning and differentiation
ASSUMPTION: While AfterShip offers numerous opportunities and benefits, the role may present challenges that require a high degree of adaptability and resilience.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers a high-visibility, high-impact opportunity to drive key initiatives and fuel the company's marketing engine growth
- AfterShip's focus on eCommerce software solutions and post-purchase customer experience sets it apart from other companies in the industry
- Career progression and professional development opportunities are abundant at AfterShip, with potential for growth into a leadership role
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical challenges, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive product use case for a new AfterShip feature, including customer personas, user journeys, and success metrics
- Creating a thought leadership piece on the future of eCommerce and the role of AI in enhancing the customer experience
- Conducting user research to refine AfterShip's target personas and inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing team and how this role fits into it?
- How does AfterShip support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AfterShip approach cross-functional collaboration and communication, particularly with a remote-first team?
- What are the most challenging aspects of working in this role, and how has the previous incumbent addressed them?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create compelling written content
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present your ideas for driving AfterShip's marketing engine growth and front-line enablement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
